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E-Commerce and Marketing

13. Course List and Credit Assignment
Semester 1 Courses
Course Code Course Name T+A+L Course Type ECTS
08010101 Introduction to Marketing 3+0+0 Compulsory 4
08010102 General Business Administration 3+0+0 Compulsory 4
08010103 Consumer Behavior 3+0+0 Compulsory 4
08010104 New Media and Advertising 3+0+0 Compulsory 4
99901020 Atatürk Principles and History of Revolution 4+0+0 Compulsory 4
99901021 Turkish Language 4+0+0 Compulsory 4
99901022 Mathematics 3+0+0 Compulsory 4
99901043 Occupational Health and Safety 3+0+0 Compulsory 2
Total ECTS: 30
Semester 2 Courses
Course Code Course Name T+A+L Course Type ECTS
08020101 E-Commerce 3+0+0 Compulsory 5
08020102 Digital Marketing 3+0+0 Compulsory 4
08020102 Introduction to Information Technologies 2+2+0 Compulsory 4
08020104 Fundamentals of Web Design 2+2+0 Compulsory 4
BS01 Departmental Elective - I 3+0+0 Elective 5
BS02 Departmental Elective - II 3+0+0 Elective 5
MYOS01 Vocational School Elective 2+0+0 Elective 3
Total ECTS: 30
Show Semester 2 Group Lessons
Course Code Course Name T+A+L Course Type ECTS
08021111 Brand Management 3+0+0 Elective 5
08021112 Global Marketing 3+0+0 Elective 5
08021113 General Accounting 3+0+0 Elective 5
08021114 Customer Relationship Management in E-Commerce 3+0+0 Elective 5
08021115 Mobile Marketing 3+0+0 Elective 5
08021116 New Product Development and Innovation 3+0+0 Elective 5
08021117 Basic Law 3+0+0 Elective 5
Semester 3 Courses
Course Code Course Name T+A+L Course Type ECTS
08030101 Visual Communication Design 2+1+0 Compulsory 5
08030102 Internship 0+0+0 Compulsory 5
99900012 Foreign Language - I 2+0+0 Compulsory 2
BS03 Departmental Elective - III 3+0+0 Elective 5
BS04 Departmental Elective - IV 3+0+0 Elective 5
BS05 Departmental Elective - V 3+0+0 Elective 5
US1 University Elective 2+0+0 Elective 3
Total ECTS: 30
Show Semester 3 Group Lessons
Course Code Course Name T+A+L Course Type ECTS
08031111 Social Medya Marketing 3+0+0 Elective 5
08031112 Sustainable Marketing 3+0+0 Elective 5
08031113 Supply Chain Management 3+0+0 Elective 5
08031114 Management of Foreign Trade Operations 3+0+0 Elective 5
08031115 Neuromarketing 3+0+0 Elective 5
08031116 Service Marketing 3+0+0 Elective 5
08031117 Public Relations 3+0+0 Elective 5
08031118 Persuasion and Perception in Communication 3+0+0 Elective 5
08031119 Research Methods 3+0+0 Elective 5
08031120 Search Engine Optimization 3+0+0 Elective 5
Semester 4 Courses
Course Code Course Name T+A+L Course Type ECTS
99900013 Foreign Language - II 2+0+0 Compulsory 2
99900015 Civilization Imagination and Ahi-Tradition 4+0+0 Compulsory 4
08040101 Applied Course* 0+0+0 Elective 24
08040102 E-Commerce Applications 2+2+0 Elective 6
08040103 Digital Marketing Applications 2+2+0 Elective 6
08040104 Marketing Research 2+2+0 Elective 6
08040105 Online Sales Platforms 2+2+0 Elective 6
Total ECTS: 54