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E-Commerce and Marketing

11. Program Requirements
Programme Educational Objectives (PEOs) are the those describing what the graduates are expected to attain or achieve in their academic and/or professional life after a few years of graduation. In this context, Programme Educational Objectives defined for this programme are as follows:

(Please click on the buttons below to reach the PLOs as “Conjoined” or as “Classified” under the “Knowledge”, “Skills” and “Competencies”.)
(Below, PLOs are shown as key and sub- learning outcomes.)
(In order to see the Sub-Programme Learning Outcomes (SPLOs) affiliated to Key Programme Learning Outcomes (KPLOs), please press + sign.)
P1) Possesses fundamental, up-to-date, and practical knowledge related to their profession.
P.1.1) Defines the basic concepts in the field of E-Commerce and Marketing (e-commerce models, digital marketing channels, etc.).
P.1.2) Explains current trends, technologies and business models in the e-commerce sector.
P.1.3) Understand the installation and operating principles of e-commerce platforms (marketplaces, etc.).
P.1.4) Lists the basic steps in planning and executing digital marketing campaigns.
P.1.5) LO1.5: Knows the key performance indicators and metrics used in e-commerce.
P.1.6) LO1.6: Explains the practical methods applied in e-commerce processes (order, payment, logistics, returns).
P.1.7) P.1.7) It states the basic concepts of consumer behavior and the effects of demographic, psychological, socio-cultural, situational factors and marketing efforts on consumer behavior, both in written and oral form.
P2) PÇ 2 Acquires knowledge about occupational health and safety, environmental awareness, and quality processes.
P.2.1) LO2.1: Explains the basic rules and measures in accordance with occupational health and safety (OHS) legislation in the context of e-commerce and office environment.
P.2.2) LO2.2: Defines basic approaches to reducing environmental impacts (packaging waste, energy consumption, etc.) in e-commerce operations.
P.2.3) LO2.3: Explains the contribution of quality management systems (ISO standards, etc.) to e-commerce processes (customer service, logistics).
P.2.4) LO2.4: Specifies the basic quality principles for ensuring the security and data confidentiality of e-commerce information systems.
P.2.5) LO2.5: Evaluates the applications of sustainability principles in the field of E-Commerce and Marketing (green logistics, ethical trade).
P.2.6) LO2.6: Explains basic quality control processes and standards to increase customer satisfaction.
P3) PÇ 3 Follows current developments and practices in their profession and uses them effectively.
P.3.1) LO3.1: Identify resources to follow new technological tools in e-commerce and digital marketing.
P.3.2) LO3.2: Continues professional development by regularly following sectoral publications, blogs and webinars.
P.3.3) LO3.3: Adapts marketing strategies by following current algorithm changes in social media and search engines.
P.3.4) LO3.4: Learn and use the current features and modules of e-commerce platforms.
P.3.5) LO3.5: Adapts to the application of new digital marketing methods (e.g., TikTok Marketing, Influencer Marketing) in parallel with current professional developments.
P.3.6) LO3.6: Makes predictions about sectoral changes by conducting competitor analysis and market research.
P4) PÇ 4 Effectively uses information technologies (software, programs, animation, etc.) related to their profession.
P.4.1) LO4.1: Uses basic office software (MS Office/Google Docs) effectively for e-commerce reporting and data presentation.
P.4.2) LO4.2: Uses basic administration panels (e.g., Shopify, WooCommerce, Opencart) and functions of e-commerce sites.
P.4.3) LO4.3: Uses relevant analytical tools (Google Analytics, Search Console, etc.) to manage digital marketing (SEO, SEM, Social Media) campaigns.
P.4.4) LO4.4: Integrate and use basic business software such as Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) into e-commerce processes.
P.4.5) LO4.5: Uses basic graphic/animation tools to prepare visuals and content.
P.4.6) LO4.6: Designs communication campaigns for the target audience using e-mail marketing and automation tools.
P5) PÇ 5 Has the ability to independently evaluate professional problems and issues with an analytical and critical approach and propose solutions.
P.5.1) LO5.1: Analyzes e-commerce data (sales, traffic, conversion rate) and identifies problem areas (low basket average, high abandonment rate).
P.5.2) LO5.2: Evaluate the effectiveness of a digital marketing campaign from a critical perspective based on specified metrics.
P.5.3) LO5.3: Analyze possible causes for complex problems that arise in e-commerce logistics, supply chain, or customer service processes.
P.5.4) LO5.4: Based on the analysis results, develop applicable and innovative solutions to an e-commerce problem (e.g., poor user experience).
P.5.5) LO5.5: Independently evaluate the potential risks and opportunities of different e-commerce strategies (pricing, product selection).
P.5.6) LO5.6: Interpret the findings from a market research or competitor analysis and transform them into a strategic decision (new product launch, etc.).
P6) PÇ 6 Effectively communicates thoughts at the level of knowledge and skills through written and verbal communication, expressing them in a clear manner.
P.6.1) LO6.1: Prepares e-commerce and marketing reports, findings, and recommendations in written form using clear, concise, and professional language.
P.6.2) LO6.2: Effectively conveys the reports and projects he/she has prepared to a target audience (teammates, managers) using oral presentation techniques.
P.6.3) LO6.3: Uses professional and understandable language in e-mail, telephone or face-to-face conversations with customers, suppliers or business partners.
P.6.4) LO6.4: Writes e-commerce site content (product descriptions, blog posts) in an engaging and persuasive language that the target audience can understand.
P.6.5) LO6.5: Uses visual materials (graphs, tables) effectively in presentations and reports to support information and increase comprehensibility.
P.6.6) LO6.6: Demonstrates a consistent and effective communication language appropriate to the brand identity on digital communication platforms (social media, forums).
P7) PO 7 Takes responsibility as a team member to solve instructions and unforeseen complex problems in applications related to his/her field.
P.7.1) LO7.1: Takes an active role within the team in solving problems encountered in e-commerce operations (stock management, cargo delays, etc.).
P.7.2) LO7.2: Fulfills responsibility for achieving common goals by collaborating with cross-functional teams (IT, logistics, accounting).
P.7.3) LO7.3: Adapts to the distribution of tasks within the team and fulfills the responsibilities assigned to him/her on time and completely.
P.7.4) LO7.4: Plays a constructive role in disagreements between team members and contributes to finding a common solution.
P.7.5) LO7.5: Demonstrates a solution-oriented and responsible approach in times of crisis (a major customer complaint).
P.7.6) LO7.6: Encourages and mentors the sharing of knowledge and experience within the team to achieve project goals.
P8) PÇ 8 Is aware of career management and lifelong learning issues.
P.8.1) LO8.1: Identify career paths in the field of E-Commerce and Marketing and the additional competencies required for these paths.
P.8.2) LO8.2: Understand the importance of the concept of lifelong learning in professional development and develop continuous learning strategies.
P.8.3) LO8.3: Follows certification programs, online courses and conferences to keep professional knowledge and skills up to date.
P.8.4) LO8.4: Identifies personal strengths and weaknesses and identifies areas that need development in line with career goals.
P.8.5) LO8.5: Use career management skills such as resume preparation, interview techniques, and professional networking.
P.8.6) LO8.6: Demonstrates a flexible and open-to-learning attitude to adapt to the ever-changing E-Commerce sector.
P9) PÇ 9 Possesses social, scientific, cultural, and ethical values in the stages of collecting, applying, and announcing the results of data related to the field.
P.9.1) LO9.1: Conducts data collection and processing processes in accordance with personal data protection laws and ethical principles (KVKK/GDPR).
P.9.2) LO9.2: Avoids unethical behavior in digital marketing practices (deceptive advertising, unfair competition).
P.9.3) LO9.3: Uses an inclusive language and content that respects social and cultural diversity in e-commerce applications.
P.9.4) LO9.4: Complies with referencing rules and academic honesty in scientific or professional studies (market research, reporting).
P.9.5) LO9.5: Acts in accordance with the law by respecting intellectual property rights and copyrights (visual, text, software).
P.9.6) LO9.6: Makes ethical decisions that consider the impact of e-commerce projects on social benefit and environmental awareness.
P10) PÇ 10 Follows developments in their field using a foreign language and communicates with colleagues.
P.10.1) LO10.1: Understands and uses English professional terms related to the field (SEO, KPI, Conversion Rate, Supply Chain, etc.).
P.10.2) LO10.2: Understands E-Commerce and digital marketing articles, reports and current industry news written in English.
P.10.3) LO10.3: Follows the interfaces and operating principles of foreign E-Commerce platforms (e.g. Amazon, eBay) in English.
P.10.4) LO10.4: Exchanges information with foreign colleagues through basic written (e-mail, chat) and verbal (meeting) communication.
P.10.5) LO10.5: Supports professional development by following online training materials and videos in a foreign language.
P.10.6) LO10.6: Collect and analyze information about international e-commerce markets from English sources.
P11) PÇ 11 Explains the fundamental concepts of e-commerce, its legal aspects, and security issues.
P.11.1) LO11.1: Distinguish the basic business models of e-commerce (B2B, B2C, C2C) and the features of these models.
P.11.2) LO11.2: Explains the basic legal regulations applied in e-commerce transactions, such as Consumer Protection, Distance Sales and Right of Withdrawal.
P.11.3) LO11.3: Identify the basic cyber security risks and threats to ensure the security of e-commerce information systems.
P.11.4) LO11.4: Explains the security protocols (3D Secure, SSL) and operation of payment systems (credit card, EFT, mobile payment).
P.11.5) LO11.5: Summarizes the legal requirements regarding licensing, trademark registration, and intellectual property protection in e-commerce activities.
P.11.6) LO11.6: Explains the methods of preventing data breaches and ensuring user privacy in e-commerce (KVKK compliance, privacy policies).
P12) PÇ 12 Defines the relationship between e-commerce information systems and logistics.
P.12.1) LO12.1: Defines the basic components and tasks of e-commerce information systems (website, ERP, CRM).
P.12.2) LO12.2: Explains the integration of the e-commerce order management process with information systems (stock tracking, order recording) and logistics (warehousing, packaging).
P.12.3) LO12.3: Explain the importance of warehouse management systems and barcode technologies in E-Commerce logistics processes.
P.12.4) LO12.4: Describe the effects of different cargo and delivery models (standard, express, same-day delivery) on E-Commerce information systems.
P.12.5) LO12.5: Explains how reverse logistics (return and exchange) processes in e-commerce are managed with information systems.
P.12.6) LO12.6: Explains the contribution of information technologies (data transfer, traceability) to logistics efficiency in supply chain management.
P13) PÇ 13 Manages processes related to e-commerce.
P.13.1) LO13.1: Plans and manages e-commerce site setup and product listing processes.
P.13.2) LO13.2: Effectively manages stock tracking, inventory management and supplier relations processes.
P.13.3) LO13.3: Manages customer service processes (live support, complaint management) and communication channels.
P.13.4) LO13.4: Plans and implements e-commerce campaign and discount processes (price determination, coupon creation, announcement).
P.13.5) LO13.5: Manages the processes of improving the user experience (UX) and interface (UI) of the website or mobile application.
P.13.6) LO13.6: Organizes and manages the daily, weekly and monthly performance reporting processes of e-commerce operations.
P14) PÇ 14 Manages the digital marketing tools and methods necessary for e-commerce.
P.14.1) LO14.1: Increases website traffic by applying Search Engine Optimization (SEO) techniques (keyword analysis, on-site/off-site SEO).
P.14.2) LO14.2: Creates, publishes and optimizes Search Engine Marketing (SEM/PPC) campaigns (Google Ads, etc.) by managing the budget.
P.14.3) LO14.3: Develops Social Media Marketing strategies, prepares content calendars and manages advertising campaigns.
P.14.4) LO14.4: Design campaigns for segmented target audiences using email marketing automation tools and analyze their results.
P.14.5) LO14.5: Uses remarketing and cross-channel marketing methods to increase e-commerce sales.
P.14.6) LO14.6: Measures the results of marketing activities using web analytics tools (Google Analytics) and provides suggestions for improvement by reporting them.
P15) P15) Uses a foreign language at the general level of the European Language Portfolio A1-A1+.
P.15.1) LO.15.1: Being able to use basic expressions at a simple level for daily life.
P.15.2) LO.15.2: Being able to comprehend frequently used expressions and sentences in listening and reading texts.
P.15.3) LO.15.3: Being able to introduce oneself in social environments, ask and answer questions about personal information.
P.15.4) LO.15.4: Ability to express one's past, immediate environment and events in simple written and oral form.
P.15.5) LO.15.5: Ability to fill out simple forms encountered in daily life and create short and simple notes.
P.15.6) LO.15.6: Being able to read short and simple texts and comprehend simple contents in written texts such as announcements and posters.
P16) P16) Being able to explain the process from the Ottoman Empire to the Republic of Turkey in broad terms and determine its position in world history.
P.16.1) LO.16.1: To be able to express the political and social structure of the Ottoman Empire in general terms.
P.16.2) LO.16.2: To be able to explain the motivational elements of the War of Independence period.
P.16.3) LO.16.3: To be able to convey the establishment process of the Republic of Türkiye from different perspectives.
P.16.4) LO.16.4: To be able to understand the basic reasons of Türkiye's political, sociocultural and socioeconomic structure.
P.16.5) LO.16.5: Ability to present a broad perspective by analyzing Türkiye's founding process and its position in world history.
P.16.6) LO.16.6: Ability to summarize the historical and social effects of Türkiye's establishment process and location.
P17) P17) To understand the civilization to which our nation belongs, to act with professional ethics, and to possess a sense of social responsibility.
P.17.1) LO.17.1: Ability to possess the basic principles of professional ethics and social responsibility awareness.
P.17.2) LO.17.2: Being able to reflect the importance of professional ethics and social responsibility to life.
P.17.3) LO.17.3: Ability to act in accordance with the principles of professional ethics and social responsibility awareness in working life.
P.17.4) LO.17.4: Ability to carefully examine the concept of professional ethics and social responsibility in the field.
P.17.5) LO.17.5: Ability to produce strategies in accordance with professional ethics for the problems encountered.
P.17.6) LO.17.6: Evaluate the effects and consequences of social responsibility with a morality that does not surrender to things.
P18) P18) Becoming proficient in identifying and correcting expression errors that may occur in written and spoken forms of the Turkish language, producing meaningful speech texts with correct sentences, and scientific research methods.
P.18.1) LO.18.1: Being able to explain errors of meaning and expression.
P.18.2) LO.18.2: Being able to distinguish spelling rules, punctuation marks and oral expression problems.
P.18.3) LO.18.3: Ability to solve pronunciation and pronunciation problems and give original examples of correct and meaningful topics in the language.
P.18.4) LO.18.4: To be able to classify spelling and punctuation marks in the Turkish language.
P.18.5) LO.18.5: Ability to correctly categorize spelling and punctuation marks in written, oral and argumentative expression types of the Turkish language.
P.18.6) LO.18.6: To be able to have knowledge about scientific research methods (choosing the topic, limiting it and scanning relevant sources), to have an idea about putting the research results into writing and to be able to choose the right source.
P19) P19) Selects and uses OSH-related information and appropriate methods and tools to solve problems encountered in creating a healthy and safe working environment.
P.19.1) LO.19.1: Ability to explain the concept of occupational health and safety as a whole.
P.19.2) LO.19.2: Understanding the interactions between work and human health.
P.19.3) LO.19.3: Ability to define workplace environment factors in work and health relations.
P.19.4) LO.19.4: Knowing what work-related diseases are, how they occur and their effects.
P.19.5) LO.19.5: Ability to explain work-related diseases and the measures to be taken to prevent occupational diseases.
P.19.6) LO.19.6: Ability to identify and analyze risk factors in work environments and explain the precautions to be taken.
P.19.7) LO.19.7: Ability to understand accident formation theories and explain risk assessment standards.
P.19.8) LO.19.8: Knowing the legislation and legal responsibilities regarding occupational health and safety.
P20) P20) Students gain the ability to solve problems encountered in their academic and professional lives by using information technologies effectively and efficiently.
P.20.1) LO.20.1: Ability to define the basic concepts of information technologies and computer systems and to explain the relationships between these concepts.
P.20.2) LO.20.2: Ability to use basic software applications (e.g. presentation software, etc.) effectively and prepare professional documents with these tools.
P.20.3) LO.20.3: Develop the ability to search for information, access information, and share information securely using the Internet and web technologies.
P.20.4) LO.20.4: Being aware of data security, ethics and confidentiality issues and being able to apply these principles.
P.20.5) LO.20.5: Ability to write simple programs by understanding computer programming and algorithm logic at a basic level.
P.20.6) LO.20.6: Understand the applications of information technologies in different disciplines and evaluate the potential impacts of these technologies.
P22) P22) Have basic theoretical and/or practical knowledge and skills regarding the basic functions of businesses (management and organization, accounting and finance, production management and marketing).
P.22.1) Can define basic marketing concepts and terminology, including the marketing mix (4Ps), the marketing environment, the marketing information system, marketing segmentation, targeting, and positioning.
P.22.2) Can define basic concepts related to research methods.
(Below, Programme Learning Outcomes are shown as classified according to the same classification used for the Turkish Qualifications Framework (TQF-HE); that is knowledge, skills and competencies.)
(In order to see the Sub-Programme Learning Outcomes (SPLOs) affiliated to Key Programme Learning Outcomes (KPLOs), please press + sign.)
Knowledge (Described as Theoritical and/or Factual Knowledge.)
P1) Possesses fundamental, up-to-date, and practical knowledge related to their profession.
P.1.1) Defines the basic concepts in the field of E-Commerce and Marketing (e-commerce models, digital marketing channels, etc.).
P.1.2) Explains current trends, technologies and business models in the e-commerce sector.
P.1.3) Understand the installation and operating principles of e-commerce platforms (marketplaces, etc.).
P.1.4) Lists the basic steps in planning and executing digital marketing campaigns.
P.1.5) LO1.5: Knows the key performance indicators and metrics used in e-commerce.
P.1.6) LO1.6: Explains the practical methods applied in e-commerce processes (order, payment, logistics, returns).
P.1.7) P.1.7) It states the basic concepts of consumer behavior and the effects of demographic, psychological, socio-cultural, situational factors and marketing efforts on consumer behavior, both in written and oral form.
P2) PÇ 2 Acquires knowledge about occupational health and safety, environmental awareness, and quality processes.
P.2.1) LO2.1: Explains the basic rules and measures in accordance with occupational health and safety (OHS) legislation in the context of e-commerce and office environment.
P.2.2) LO2.2: Defines basic approaches to reducing environmental impacts (packaging waste, energy consumption, etc.) in e-commerce operations.
P.2.3) LO2.3: Explains the contribution of quality management systems (ISO standards, etc.) to e-commerce processes (customer service, logistics).
P.2.4) LO2.4: Specifies the basic quality principles for ensuring the security and data confidentiality of e-commerce information systems.
P.2.5) LO2.5: Evaluates the applications of sustainability principles in the field of E-Commerce and Marketing (green logistics, ethical trade).
P.2.6) LO2.6: Explains basic quality control processes and standards to increase customer satisfaction.
P15) P15) Uses a foreign language at the general level of the European Language Portfolio A1-A1+.
P.15.1) LO.15.1: Being able to use basic expressions at a simple level for daily life.
P.15.2) LO.15.2: Being able to comprehend frequently used expressions and sentences in listening and reading texts.
P.15.3) LO.15.3: Being able to introduce oneself in social environments, ask and answer questions about personal information.
P.15.4) LO.15.4: Ability to express one's past, immediate environment and events in simple written and oral form.
P.15.5) LO.15.5: Ability to fill out simple forms encountered in daily life and create short and simple notes.
P.15.6) LO.15.6: Being able to read short and simple texts and comprehend simple contents in written texts such as announcements and posters.
P16) P16) Being able to explain the process from the Ottoman Empire to the Republic of Turkey in broad terms and determine its position in world history.
P.16.1) LO.16.1: To be able to express the political and social structure of the Ottoman Empire in general terms.
P.16.2) LO.16.2: To be able to explain the motivational elements of the War of Independence period.
P.16.3) LO.16.3: To be able to convey the establishment process of the Republic of Türkiye from different perspectives.
P.16.4) LO.16.4: To be able to understand the basic reasons of Türkiye's political, sociocultural and socioeconomic structure.
P.16.5) LO.16.5: Ability to present a broad perspective by analyzing Türkiye's founding process and its position in world history.
P.16.6) LO.16.6: Ability to summarize the historical and social effects of Türkiye's establishment process and location.
P17) P17) To understand the civilization to which our nation belongs, to act with professional ethics, and to possess a sense of social responsibility.
P.17.1) LO.17.1: Ability to possess the basic principles of professional ethics and social responsibility awareness.
P.17.2) LO.17.2: Being able to reflect the importance of professional ethics and social responsibility to life.
P.17.3) LO.17.3: Ability to act in accordance with the principles of professional ethics and social responsibility awareness in working life.
P.17.4) LO.17.4: Ability to carefully examine the concept of professional ethics and social responsibility in the field.
P.17.5) LO.17.5: Ability to produce strategies in accordance with professional ethics for the problems encountered.
P.17.6) LO.17.6: Evaluate the effects and consequences of social responsibility with a morality that does not surrender to things.
P18) P18) Becoming proficient in identifying and correcting expression errors that may occur in written and spoken forms of the Turkish language, producing meaningful speech texts with correct sentences, and scientific research methods.
P.18.1) LO.18.1: Being able to explain errors of meaning and expression.
P.18.2) LO.18.2: Being able to distinguish spelling rules, punctuation marks and oral expression problems.
P.18.3) LO.18.3: Ability to solve pronunciation and pronunciation problems and give original examples of correct and meaningful topics in the language.
P.18.4) LO.18.4: To be able to classify spelling and punctuation marks in the Turkish language.
P.18.5) LO.18.5: Ability to correctly categorize spelling and punctuation marks in written, oral and argumentative expression types of the Turkish language.
P.18.6) LO.18.6: To be able to have knowledge about scientific research methods (choosing the topic, limiting it and scanning relevant sources), to have an idea about putting the research results into writing and to be able to choose the right source.
P19) P19) Selects and uses OSH-related information and appropriate methods and tools to solve problems encountered in creating a healthy and safe working environment.
P.19.1) LO.19.1: Ability to explain the concept of occupational health and safety as a whole.
P.19.2) LO.19.2: Understanding the interactions between work and human health.
P.19.3) LO.19.3: Ability to define workplace environment factors in work and health relations.
P.19.4) LO.19.4: Knowing what work-related diseases are, how they occur and their effects.
P.19.5) LO.19.5: Ability to explain work-related diseases and the measures to be taken to prevent occupational diseases.
P.19.6) LO.19.6: Ability to identify and analyze risk factors in work environments and explain the precautions to be taken.
P.19.7) LO.19.7: Ability to understand accident formation theories and explain risk assessment standards.
P.19.8) LO.19.8: Knowing the legislation and legal responsibilities regarding occupational health and safety.
P20) P20) Students gain the ability to solve problems encountered in their academic and professional lives by using information technologies effectively and efficiently.
P.20.1) LO.20.1: Ability to define the basic concepts of information technologies and computer systems and to explain the relationships between these concepts.
P.20.2) LO.20.2: Ability to use basic software applications (e.g. presentation software, etc.) effectively and prepare professional documents with these tools.
P.20.3) LO.20.3: Develop the ability to search for information, access information, and share information securely using the Internet and web technologies.
P.20.4) LO.20.4: Being aware of data security, ethics and confidentiality issues and being able to apply these principles.
P.20.5) LO.20.5: Ability to write simple programs by understanding computer programming and algorithm logic at a basic level.
P.20.6) LO.20.6: Understand the applications of information technologies in different disciplines and evaluate the potential impacts of these technologies.
P22) P22) Have basic theoretical and/or practical knowledge and skills regarding the basic functions of businesses (management and organization, accounting and finance, production management and marketing).
P.22.1) Can define basic marketing concepts and terminology, including the marketing mix (4Ps), the marketing environment, the marketing information system, marketing segmentation, targeting, and positioning.
P.22.2) Can define basic concepts related to research methods.
Skills (Describe as Cognitive and/or Practical Skills.)
P2) PÇ 2 Acquires knowledge about occupational health and safety, environmental awareness, and quality processes.
P.2.1) LO2.1: Explains the basic rules and measures in accordance with occupational health and safety (OHS) legislation in the context of e-commerce and office environment.
P.2.2) LO2.2: Defines basic approaches to reducing environmental impacts (packaging waste, energy consumption, etc.) in e-commerce operations.
P.2.3) LO2.3: Explains the contribution of quality management systems (ISO standards, etc.) to e-commerce processes (customer service, logistics).
P.2.4) LO2.4: Specifies the basic quality principles for ensuring the security and data confidentiality of e-commerce information systems.
P.2.5) LO2.5: Evaluates the applications of sustainability principles in the field of E-Commerce and Marketing (green logistics, ethical trade).
P.2.6) LO2.6: Explains basic quality control processes and standards to increase customer satisfaction.
P3) PÇ 3 Follows current developments and practices in their profession and uses them effectively.
P.3.1) LO3.1: Identify resources to follow new technological tools in e-commerce and digital marketing.
P.3.2) LO3.2: Continues professional development by regularly following sectoral publications, blogs and webinars.
P.3.3) LO3.3: Adapts marketing strategies by following current algorithm changes in social media and search engines.
P.3.4) LO3.4: Learn and use the current features and modules of e-commerce platforms.
P.3.5) LO3.5: Adapts to the application of new digital marketing methods (e.g., TikTok Marketing, Influencer Marketing) in parallel with current professional developments.
P.3.6) LO3.6: Makes predictions about sectoral changes by conducting competitor analysis and market research.
P4) PÇ 4 Effectively uses information technologies (software, programs, animation, etc.) related to their profession.
P.4.1) LO4.1: Uses basic office software (MS Office/Google Docs) effectively for e-commerce reporting and data presentation.
P.4.2) LO4.2: Uses basic administration panels (e.g., Shopify, WooCommerce, Opencart) and functions of e-commerce sites.
P.4.3) LO4.3: Uses relevant analytical tools (Google Analytics, Search Console, etc.) to manage digital marketing (SEO, SEM, Social Media) campaigns.
P.4.4) LO4.4: Integrate and use basic business software such as Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) into e-commerce processes.
P.4.5) LO4.5: Uses basic graphic/animation tools to prepare visuals and content.
P.4.6) LO4.6: Designs communication campaigns for the target audience using e-mail marketing and automation tools.
P5) PÇ 5 Has the ability to independently evaluate professional problems and issues with an analytical and critical approach and propose solutions.
P.5.1) LO5.1: Analyzes e-commerce data (sales, traffic, conversion rate) and identifies problem areas (low basket average, high abandonment rate).
P.5.2) LO5.2: Evaluate the effectiveness of a digital marketing campaign from a critical perspective based on specified metrics.
P.5.3) LO5.3: Analyze possible causes for complex problems that arise in e-commerce logistics, supply chain, or customer service processes.
P.5.4) LO5.4: Based on the analysis results, develop applicable and innovative solutions to an e-commerce problem (e.g., poor user experience).
P.5.5) LO5.5: Independently evaluate the potential risks and opportunities of different e-commerce strategies (pricing, product selection).
P.5.6) LO5.6: Interpret the findings from a market research or competitor analysis and transform them into a strategic decision (new product launch, etc.).
P6) PÇ 6 Effectively communicates thoughts at the level of knowledge and skills through written and verbal communication, expressing them in a clear manner.
P.6.1) LO6.1: Prepares e-commerce and marketing reports, findings, and recommendations in written form using clear, concise, and professional language.
P.6.2) LO6.2: Effectively conveys the reports and projects he/she has prepared to a target audience (teammates, managers) using oral presentation techniques.
P.6.3) LO6.3: Uses professional and understandable language in e-mail, telephone or face-to-face conversations with customers, suppliers or business partners.
P.6.4) LO6.4: Writes e-commerce site content (product descriptions, blog posts) in an engaging and persuasive language that the target audience can understand.
P.6.5) LO6.5: Uses visual materials (graphs, tables) effectively in presentations and reports to support information and increase comprehensibility.
P.6.6) LO6.6: Demonstrates a consistent and effective communication language appropriate to the brand identity on digital communication platforms (social media, forums).
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
P7) PO 7 Takes responsibility as a team member to solve instructions and unforeseen complex problems in applications related to his/her field.
P.7.1) LO7.1: Takes an active role within the team in solving problems encountered in e-commerce operations (stock management, cargo delays, etc.).
P.7.2) LO7.2: Fulfills responsibility for achieving common goals by collaborating with cross-functional teams (IT, logistics, accounting).
P.7.3) LO7.3: Adapts to the distribution of tasks within the team and fulfills the responsibilities assigned to him/her on time and completely.
P.7.4) LO7.4: Plays a constructive role in disagreements between team members and contributes to finding a common solution.
P.7.5) LO7.5: Demonstrates a solution-oriented and responsible approach in times of crisis (a major customer complaint).
P.7.6) LO7.6: Encourages and mentors the sharing of knowledge and experience within the team to achieve project goals.
P8) PÇ 8 Is aware of career management and lifelong learning issues.
P.8.1) LO8.1: Identify career paths in the field of E-Commerce and Marketing and the additional competencies required for these paths.
P.8.2) LO8.2: Understand the importance of the concept of lifelong learning in professional development and develop continuous learning strategies.
P.8.3) LO8.3: Follows certification programs, online courses and conferences to keep professional knowledge and skills up to date.
P.8.4) LO8.4: Identifies personal strengths and weaknesses and identifies areas that need development in line with career goals.
P.8.5) LO8.5: Use career management skills such as resume preparation, interview techniques, and professional networking.
P.8.6) LO8.6: Demonstrates a flexible and open-to-learning attitude to adapt to the ever-changing E-Commerce sector.
P9) PÇ 9 Possesses social, scientific, cultural, and ethical values in the stages of collecting, applying, and announcing the results of data related to the field.
P.9.1) LO9.1: Conducts data collection and processing processes in accordance with personal data protection laws and ethical principles (KVKK/GDPR).
P.9.2) LO9.2: Avoids unethical behavior in digital marketing practices (deceptive advertising, unfair competition).
P.9.3) LO9.3: Uses an inclusive language and content that respects social and cultural diversity in e-commerce applications.
P.9.4) LO9.4: Complies with referencing rules and academic honesty in scientific or professional studies (market research, reporting).
P.9.5) LO9.5: Acts in accordance with the law by respecting intellectual property rights and copyrights (visual, text, software).
P.9.6) LO9.6: Makes ethical decisions that consider the impact of e-commerce projects on social benefit and environmental awareness.
P10) PÇ 10 Follows developments in their field using a foreign language and communicates with colleagues.
P.10.1) LO10.1: Understands and uses English professional terms related to the field (SEO, KPI, Conversion Rate, Supply Chain, etc.).
P.10.2) LO10.2: Understands E-Commerce and digital marketing articles, reports and current industry news written in English.
P.10.3) LO10.3: Follows the interfaces and operating principles of foreign E-Commerce platforms (e.g. Amazon, eBay) in English.
P.10.4) LO10.4: Exchanges information with foreign colleagues through basic written (e-mail, chat) and verbal (meeting) communication.
P.10.5) LO10.5: Supports professional development by following online training materials and videos in a foreign language.
P.10.6) LO10.6: Collect and analyze information about international e-commerce markets from English sources.
P11) PÇ 11 Explains the fundamental concepts of e-commerce, its legal aspects, and security issues.
P.11.1) LO11.1: Distinguish the basic business models of e-commerce (B2B, B2C, C2C) and the features of these models.
P.11.2) LO11.2: Explains the basic legal regulations applied in e-commerce transactions, such as Consumer Protection, Distance Sales and Right of Withdrawal.
P.11.3) LO11.3: Identify the basic cyber security risks and threats to ensure the security of e-commerce information systems.
P.11.4) LO11.4: Explains the security protocols (3D Secure, SSL) and operation of payment systems (credit card, EFT, mobile payment).
P.11.5) LO11.5: Summarizes the legal requirements regarding licensing, trademark registration, and intellectual property protection in e-commerce activities.
P.11.6) LO11.6: Explains the methods of preventing data breaches and ensuring user privacy in e-commerce (KVKK compliance, privacy policies).
P12) PÇ 12 Defines the relationship between e-commerce information systems and logistics.
P.12.1) LO12.1: Defines the basic components and tasks of e-commerce information systems (website, ERP, CRM).
P.12.2) LO12.2: Explains the integration of the e-commerce order management process with information systems (stock tracking, order recording) and logistics (warehousing, packaging).
P.12.3) LO12.3: Explain the importance of warehouse management systems and barcode technologies in E-Commerce logistics processes.
P.12.4) LO12.4: Describe the effects of different cargo and delivery models (standard, express, same-day delivery) on E-Commerce information systems.
P.12.5) LO12.5: Explains how reverse logistics (return and exchange) processes in e-commerce are managed with information systems.
P.12.6) LO12.6: Explains the contribution of information technologies (data transfer, traceability) to logistics efficiency in supply chain management.
P13) PÇ 13 Manages processes related to e-commerce.
P.13.1) LO13.1: Plans and manages e-commerce site setup and product listing processes.
P.13.2) LO13.2: Effectively manages stock tracking, inventory management and supplier relations processes.
P.13.3) LO13.3: Manages customer service processes (live support, complaint management) and communication channels.
P.13.4) LO13.4: Plans and implements e-commerce campaign and discount processes (price determination, coupon creation, announcement).
P.13.5) LO13.5: Manages the processes of improving the user experience (UX) and interface (UI) of the website or mobile application.
P.13.6) LO13.6: Organizes and manages the daily, weekly and monthly performance reporting processes of e-commerce operations.
P14) PÇ 14 Manages the digital marketing tools and methods necessary for e-commerce.
P.14.1) LO14.1: Increases website traffic by applying Search Engine Optimization (SEO) techniques (keyword analysis, on-site/off-site SEO).
P.14.2) LO14.2: Creates, publishes and optimizes Search Engine Marketing (SEM/PPC) campaigns (Google Ads, etc.) by managing the budget.
P.14.3) LO14.3: Develops Social Media Marketing strategies, prepares content calendars and manages advertising campaigns.
P.14.4) LO14.4: Design campaigns for segmented target audiences using email marketing automation tools and analyze their results.
P.14.5) LO14.5: Uses remarketing and cross-channel marketing methods to increase e-commerce sales.
P.14.6) LO14.6: Measures the results of marketing activities using web analytics tools (Google Analytics) and provides suggestions for improvement by reporting them.