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14. Relationship Between Courses and Program Competencies
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
Semester 1 Courses
Code Course Name Course Type P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P22
08010101 Introduction to Marketing Compulsory - - - - - - - - - - - - - - - - - - - - -
08010102 General Business Administration Compulsory - - - - - - - - - - - - - - - - - - - - -
08010103 Consumer Behavior Compulsory - - - - - - - - - - - - - - - - - - - - -
08010104 New Media and Advertising Compulsory - - - - - - - - - - - - - - - - - - - - -
99901020 Atatürk Principles and History of Revolution Compulsory - - - - - - - - - - - - - - - - - - - - -
99901021 Turkish Language Compulsory - - - - - - - - - - - - - - - - - - - - -
99901022 Mathematics Compulsory - - - - - - - - - - - - - - - - - - - - -
99901043 Occupational Health and Safety Compulsory - - - - - - - - - - - - - - - - - - - - -
Semester 2 Courses
Code Course Name Course Type P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P22
08020101 E-Commerce Compulsory - - - - - - - - - - - - - - - - - - - - -
08020102 Digital Marketing Compulsory - - - - - - - - - - - - - - - - - - - - -
08020102 Introduction to Information Technologies Compulsory - - - - - - - - - - - - - - - - - - - - -
08020104 Fundamentals of Web Design Compulsory - - - - - - - - - - - - - - - - - - - - -
BS01 Departmental Elective - I Elective - - - - - - - - - - - - - - - - - - - - -
BS02 Departmental Elective - II Elective - - - - - - - - - - - - - - - - - - - - -
MYOS01 Vocational School Elective Elective - - - - - - - - - - - - - - - - - - - - -
Semester 2 Elective Courses
Code Course Name Course TypeP1P2P3P4P5P6P7P8P9P10P11P12P13P14P15P16P17P18P19P20P22
08021111 Brand Management Elective - - - - - - - - - - - - - - - - - - - - -
08021112 Global Marketing Elective - - - - - - - - - - - - - - - - - - - - -
08021113 General Accounting Elective - - - - - - - - - - - - - - - - - - - - -
08021114 Customer Relationship Management in E-Commerce Elective - - - - - - - - - - - - - - - - - - - - -
08021115 Mobile Marketing Elective - - - - - - - - - - - - - - - - - - - - -
08021116 New Product Development and Innovation Elective - - - - - - - - - - - - - - - - - - - - -
08021117 Basic Law Elective - - - - - - - - - - - - - - - - - - - - -
Semester 3 Courses
Code Course Name Course Type P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P22
08030101 Visual Communication Design Compulsory - - - - - - - - - - - - - - - - - - - - -
08030102 Internship Compulsory - - - - - - - - - - - - - - - - - - - - -
99900012 Foreign Language - I Compulsory - - - - - - - - - - - - - - - - - - - - -
BS03 Departmental Elective - III Elective - - - - - - - - - - - - - - - - - - - - -
BS04 Departmental Elective - IV Elective - - - - - - - - - - - - - - - - - - - - -
BS05 Departmental Elective - V Elective - - - - - - - - - - - - - - - - - - - - -
US1 University Elective Elective - - - - - - - - - - - - - - - - - - - - -
Semester 3 Elective Courses
Code Course Name Course TypeP1P2P3P4P5P6P7P8P9P10P11P12P13P14P15P16P17P18P19P20P22
08031111 Social Medya Marketing Elective - - - - - - - - - - - - - - - - - - - - -
08031112 Sustainable Marketing Elective - - - - - - - - - - - - - - - - - - - - -
08031113 Supply Chain Management Elective - - - - - - - - - - - - - - - - - - - - -
08031114 Management of Foreign Trade Operations Elective - - - - - - - - - - - - - - - - - - - - -
08031115 Neuromarketing Elective - - - - - - - - - - - - - - - - - - - - -
08031116 Service Marketing Elective - - - - - - - - - - - - - - - - - - - - -
08031117 Public Relations Elective - - - - - - - - - - - - - - - - - - - - -
08031118 Persuasion and Perception in Communication Elective - - - - - - - - - - - - - - - - - - - - -
08031119 Research Methods Elective - - - - - - - - - - - - - - - - - - - - -
08031120 Search Engine Optimization Elective - - - - - - - - - - - - - - - - - - - - -
Semester 4 Courses
Code Course Name Course Type P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P22
99900013 Foreign Language - II Compulsory - - - - - - - - - - - - - - - - - - - - -
99900015 Civilization Imagination and Ahi-Tradition Compulsory - - - - - - - - - - - - - - - - - - - - -
08040101 Applied Course* Elective - - - - - - - - - - - - - - - - - - - - -
08040102 E-Commerce Applications Elective - - - - - - - - - - - - - - - - - - - - -
08040103 Digital Marketing Applications Elective - - - - - - - - - - - - - - - - - - - - -
08040104 Marketing Research Elective - - - - - - - - - - - - - - - - - - - - -
08040105 Online Sales Platforms Elective - - - - - - - - - - - - - - - - - - - - -