E-Commerce and Marketing
Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 08031119 | Research Methods | 2025 | Autumn | 3 | 3+0+0 | 5 | 5 |
| Course Type | Elective |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Hacı Halil BAŞER |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Asst. Prof. Hacı Halil BAŞER | C-131 | [email protected] | 7404 | Tuesday 14:00-16:00 |
Course Content
The Research Methods course covers the planning of the scientific research process, hypothesis development, population and sample selection, and data collection techniques such as surveys and interviews. Following a midterm exam, the course focuses on quantitative and qualitative research methods and statistical applications; it concludes with the preparation of research reports in accordance with scientific ethical rules, using the correct style and format, thus equipping students with data-driven reporting skills.
Objectives of the Course
The aim of the Research Methods course is to equip students with the skills to plan, conduct, and report on a scientific and systematic research process, in accordance with the data-driven nature of the e-commerce and digital marketing world. The course covers identifying problems in the digital market, selecting appropriate data collection methods (surveys, interviews, web analytics, etc.), analyzing data, and interpreting it within ethical guidelines. Thus, the goal is to train students to become professionals who can accurately understand consumer trends, competitor strategies, and market dynamics, and make strategic decisions to mitigate risks in e-commerce operations based on reliable data.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P3 | Follows current developments and practices in their profession and uses them effectively. | 4 |
| P5 | Has the ability to independently evaluate professional problems and issues with an analytical and critical approach and propose solutions. | 4 |
| P6 | Effectively communicates thoughts at the level of knowledge and skills through written and verbal communication, expressing them in a clear manner. | 5 |
| P9 | Possesses social, scientific, cultural, and ethical values in the stages of collecting, applying, and announcing the results of data related to the field. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | They explain and evaluate the stages of the consumer decision-making process and post-purchase consumer behavior from an e-commerce perspective. | P.5.2 | 1 |
| O2 | They interpret and report the collected data using basic statistical analysis methods. | P.6.5 | 1 |
| O3 | They know the scientific research process, its basic concepts, and ethical principles. | P.9.3 | 1 |
| O4 | Follows current developments and practices in the field of marketing and uses them at a basic level. | P.3.6 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Science and Science-Related Concepts, Historical Development of Science |
| 2 | The scientific research process includes selecting the research topic and defining the research boundaries. |
| 3 | Literature Review, Hypothesis and Strategy Development, Determination of Research Strategies. |
| 4 | Research Population and Sampling, Definition of the Main Population, Sampling Environment, Sampling Method |
| 5 | Data, Data Sources, Primary and Secondary Data |
| 6 | Survey, Interview and Observation Techniques |
| 7 | Quantitative Research Methods: Data Preparation for Analysis, Measurement and Measurement Errors, Data Preparation Process |
| 8 | Qualitative Research Methods, The Logic of Qualitative Research |
| 9 | Methods Used in Qualitative Research, Tracking Studies, Stakeholder Analysis, Case Study Method |
| 10 | Preparing the Research Report, Developing the Research Content, and the Style to be Used in Writing |
| 11 | Format and Scope of the Research Report |
| 12 | Writing Guidelines for Research Reports |
| 13 | Research Ethics, Scientific Ethics Rules |
| 14 | Statistical Applications in Preparing Research Reports |
Textbook or Material
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 45 (%) |
| Final Exam | 1 | 55 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 6 | 8 | 48 |
| Midterms | 1 | 25 | 25 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 35 | 35 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 150 | ||
| Total Work Load / 30 | 5 | ||
| Course ECTS Credits: | 5 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P3 | P5 | P6 | P9 |
|---|---|---|---|---|---|
| O1 | Follows current developments and practices in the field of marketing and uses them at a basic level. | 4 | 3 | 4 | 3 |
| O2 | They explain and evaluate the stages of the consumer decision-making process and post-purchase consumer behavior from an e-commerce perspective. | 3 | 4 | 3 | 4 |
| O3 | They interpret and report the collected data using basic statistical analysis methods. | 4 | 5 | 5 | 4 |
| O4 | They know the scientific research process, its basic concepts, and ethical principles. | 5 | 4 | 4 | 5 |