E-Commerce and Marketing
Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 08031117 | Public Relations | 2 | Autumn | 3 | 3+0+0 | 5 | 5 |
| Course Type | Elective |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Lect. Hacer DUYGU |
| Instructor Assistant(s) | - |
Objectives of the Course
The aim of the Public Relations course is to provide students with a comprehensive understanding of the principles, strategies, and practices of public relations. The course seeks to develop students'abilities to manage communication between organizations and their target audiences, create effective messages, and design campaigns that enhance reputation, strengthen stakeholder relationships, and address potential crises. Additionally, the course aims to cultivate students'critical thinking and analytical skills to evaluate the effectiveness of public relations activities in various organizational and social contexts.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction to Public Relations: Fields of Practice, Key Concepts, and Definitions |
| 2 | History and Development of Public Relations, Public Relations Models, and Public Relations Process |
| 3 | Target Audience in Public Relations |
| 4 | Public Relations Environment and Tools |
| 5 | Sponsorship as a Field of Practice in Public Relations |
| 6 | Corporate Reputation Management, Corporate Social Responsibility, Ethics, and Public Relations |
| 7 | The Concept of Promotion, Its Techniques, and Tools Used |
| 8 | Public Relations Practices and Case Studies: 1. Crisis Management and Its Applications in Public Relations |
| 9 | 2. Marketing-Oriented Public Relations Practices |
| 10 | 3. Internal Public Relations and Its Applications |
| 11 | 4. Event Management and Its Applications in Public Relations |
| 12 | 5. Social Responsibility and Its Applications in Public Relations |
| 13 | 6. Media Relations and Its Applications in Public Relations |
| 14 | Effective Presentation Techniques |
Textbook or Material
| Resources | Public Relations, Yeşim Kalyon |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 4 | 10 | 40 |
| Midterms | 1 | 40 | 40 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 40 | 40 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 162 | ||
| Total Work Load / 30 | 5,40 | ||
| Course ECTS Credits: | 5 | ||