E-Commerce and Marketing
Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 08010105 | Introduction to Marketing | 2026 | Autumn | 1 | 3+0+0 | 5 | 5 |
| Course Type | Compulsory |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | Dersin ön koşulu yok. |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Hacı Halil BAŞER |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Asst. Prof. Hasan GEDİK | C-102 | [email protected] | 7231 | Tuesday 14:00-16:00 |
Course Content
It is aimed for students to have knowledge about the marketing concept, marketing mix (product, price, promotion and distribution), marketing environment, market concept and types, consumer behavior, market segmentation and target market selection.
Objectives of the Course
It is aimed to inform students about basic concepts related to marketing, marketing mix and other basic marketing topics.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P1 | Possesses fundamental, up-to-date, and practice-oriented knowledge related to their profession, and uses it effectively. | 5 |
| P4 | Evaluates professional problems and issues independently, using an analytical and critical approach, and proposes solutions. | 4 |
| P8 | Upholds social, scientific, cultural, and ethical values throughout the processes of collecting and evaluating data, and disseminating findings within the field. | 3 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | They describe the fundamental concepts, components, and strategies of marketing, advertising, consumer behavior, and brand management. | P.1.1 | 1 |
| O2 | It can define fundamental marketing concepts including product development, pricing, promotion and distribution channels (4Ps), marketing segmentation, targeting and positioning, and marketing strategies. | P.1.9 | 1 |
| O3 | Examines and analyzes market research data at a basic level to identify marketing trends, understand consumer behavior, and evaluate the competitive environment. | P.4.5 | 1 |
| O4 | They represent ethical, social responsibility, and sustainability issues from a marketing, consumer, and business perspective. | P.8.1 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Fundamentals of Marketing |
| 2 | Marketing Environment |
| 3 | Consumer Behavior |
| 4 | Marketing Information System and |
| 5 | Marketing Research |
| 6 | Market Segmentation and Target Market Selection |
| 7 | Target Market Selection and Positioning |
| 8 | Product: Goods-Services-Ideas |
| 9 | Product and Pricing |
| 10 | Price and Pricing |
| 11 | Marketing Channels |
| 12 | Marketing Communication |
| 13 | Promotion |
| 14 | Marketing Strategies |
Textbook or Material
| Resources | Marketing Principles and Management Beta: İstanbul Altunışık, R.; Özdemir, Ş.; Torlak, Ö. (2014). |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 1 | 30 | 30 |
| Quiz | 0 | 0 | 0 |
| Homework | 1 | 20 | 20 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 30 | 30 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 122 | ||
| Total Work Load / 30 | 4,07 | ||
| Course ECTS Credits: | 4 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 | P4 | P8 |
|---|---|---|---|---|
| O1 | They describe the fundamental concepts, components, and strategies of marketing, advertising, consumer behavior, and brand management. | 4 | - | - |
| O2 | It can define fundamental marketing concepts including product development, pricing, promotion and distribution channels (4Ps), marketing segmentation, targeting and positioning, and marketing strategies. | 5 | - | - |
| O3 | Examines and analyzes market research data at a basic level to identify marketing trends, understand consumer behavior, and evaluate the competitive environment. | - | 4 | - |
| O4 | They represent ethical, social responsibility, and sustainability issues from a marketing, consumer, and business perspective. | - | - | 3 |