E-Commerce and Marketing
Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 08031112 | Sustainable Marketing | 2 | Autumn | 3 | 3+0+0 | 5 | 5 |
| Course Type | Elective |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | Asst. Prof. Hasan GEDİK |
| Instructor(s) | Lect. Dr. Sümeyye Nur KARA |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Lect. Dr. Sümeyye Nur KARA | C-125 | [email protected] | 7433 | Tuesday 10.00-12.00 |
Course Content
Overview of the Concept of Sustainable Marketing, Economic Dimension of Sustainable Marketing, Social Dimension, Environmental Dimension, Sustainable Development Goals, Carbon Footprint, Water Footprint, Ecological Footprint, Green Marketing and Eco-Labeling, Circular Economy, Sustainable Life Cycle, Corporate Sustainability, Social Marketing, Sustainable Brand Management, Green Image, Sustainability Communication and Greenwashing in Social Media, Urban Sustainability, Sustainable Energy Action Plans, Climate Change Studies.
Objectives of the Course
This course aims to enable students to evaluate the concept of sustainability in the field of marketing with its economic, social and environmental dimensions; to gain the knowledge and skills to understand and examine sustainable marketing strategies and to interpret the social impacts of these strategies.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction to Sustainable Marketing: Concepts, Historical Development, Nowadays and Importance |
| 2 | The Economic Dimension of Sustainable Marketing: Long-term value creation |
| 3 | The Social Dimension of Sustainable Marketing: Social responsibility and ethical consumption |
| 4 | The Environmental Dimension of Sustainable Marketing: Green products, environmentally friendly strategies |
| 5 | Sustainable Development Goals and Marketing Practices |
| 6 | Sustainable Development Goals and Marketing Practices |
| 7 | Carbon Footprint, Water Footprint, Ecological Footprint |
| 8 | Green Marketing and Eco-Labeling Strategies |
| 9 | Circular Economy and Sustainable Life Cycle Management |
| 10 | Corporate sustainability and Social Marketing Practices, Sustainable Brand Management and Creating a Green Image |
| 11 | Sustainability Communication and Greenwashing on Social Media |
| 12 | Sustainable Energy Action Plans, Climate Change Studies, Urban Sustainability |
| 13 | Student Presentations |
| 14 | Student Presentations |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||