E-Commerce and Marketing

The General Business course aims to provide students with a comprehensive understanding of fundamental concepts, operational principles, and functions of business management and organizations. The course covers topics such as the characteristics, objectives, and classification of businesses; their relationship with the environment; internal environment and organizational dynamics; business functions including management, human resources, marketing, production, accounting, finance, R&D, and public relations; as well as business ethics and corporate social responsibility. Additionally, students reinforce their theoretical knowledge through case studies, practical examples, and analyses based on economic indicators. The course is designed to enable students to grasp business processes from a holistic perspective and to develop their analytical thinking skills.

The aim of the General Business course is to provide students with fundamental knowledge of business management and organizational concepts, theories, and practices. The course is designed to help students understand the functioning of businesses, grasp management processes, and develop skills in strategic decision-making, problem-solving, and analytical thinking. Additionally, it aims to raise students'awareness of current business practices and organizational operations.