E-Commerce and Marketing
Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 08021115 | Mobile Marketing | 1 | Spring | 2 | 3+0+0 | 5 | 5 |
| Course Type | Elective |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | Asst. Prof. Hasan GEDİK |
| Instructor(s) | Lect. Dr. Sümeyye Nur KARA |
| Instructor Assistant(s) | - |
Course Content
This course introduces students to the evolving and evolving concepts of marketing across internet and mobile platforms. It also aims to understand marketing in its newer forms, the concepts and types of internet and mobile marketing, and the complementarity of internet and mobile channels. The course content is supported by case studies and guest speakers.
Objectives of the Course
In addition to providing basic mobile marketing information, it aims to raise awareness about the current state of marketing due to developments in communication technologies and digitalization, how mobile marketing emerged, consumers in mobile marketing, mobile marketing strategies, mobile marketing mix, mobile advertisements, mobile marketing tools and applications.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Definition of marketing, difference between marketing and sales, importance of marketing |
| 2 | Macro and micro marketing environment |
| 3 | Marketing mix elements: Product, product life cycle |
| 4 | Marketing mix elements: Price, price strategies |
| 5 | Marketing mix elements: Distribution, distribution channels, retailing |
| 6 | Marketing mix elements, promotion, promotion mix, basic communication process |
| 7 | Market segmentation, targeting, positioning |
| 8 | What is mobile marketing? General concepts and definitions |
| 9 | Creating a mobile marketing plan |
| 10 | Understanding consumer behavior and mobile consumers |
| 11 | Mobile marketing tools (mobile ads, augmented reality, SEO) |
| 12 | Mobile marketing tools (QR codes, location-based search and adaptation of traditional promotional tools to mobile technologies |
| 13 | Innovation, understanding innovation, making innovation sustainable |
| 14 | General Review |
Textbook or Material
| Resources | Prof. Dr. Ruziye Cop, Dr. Öğr. Üy. Oya Eru (2019), A'dan Z'ye Mobil Pazarlama, Beta Yayınları |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||