E-Commerce and Marketing
Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 08030102 | Internship | 2025 | Autumn | 3 | 0+2+0 | 5 | 5 |
| Course Type | Compulsory |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | Asst. Prof. Hasan GEDİK |
| Instructor(s) | Lect. Dr. Sümeyye Nur KARA |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Asst. Prof. Hacı Halil BAŞER | C-131 | [email protected] | 7404 | Tuesday 14:00-16:00 |
Course Content
During the internship, students observe the e-commerce and marketing activities of the host organization and actively participate in these processes. They gain practical experience in e-commerce platform management, digital marketing, product and order management, customer relationship management, and sales activities. At the end of the internship, students prepare and submit a report documenting their work for evaluation.
Objectives of the Course
The aim of this course is to enable students to apply the theoretical and practical knowledge they have acquired throughout their education in a real business environment and gain professional experience in the field of e-commerce and marketing. During the internship, students develop their knowledge and skills in e-commerce applications, digital marketing, customer relationship management, and sales processes while enhancing their professional discipline, teamwork, and sense of professional responsibility.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | As a team member, they take responsibility for entrepreneurship, projects, and digital business models. | P.7.1 | 5 |
| O2 | They work together to solve e-commerce and marketing problems. | P.7.2 | 5 |
| O3 | They effectively uses technical reports, presentations, and other communication tools. | P.7.3 | 5 |
| O4 | They communicate and collaborate effectively in their professional field. | P.7.4 | 5 |
| O5 | They convey concepts related to her profession in a simple and understandable way. | P.7.5 | 5 |
| O6 | Ability to produce strategies in accordance with professional ethics for the problems encountered. | P.17.5 | 5 |
| O7 | Learns marketing methods and platforms used in e-commerce. | P.14.6 | 5 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | 30 working days of internship |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | 1 | 100 (%) |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 30 | 5 | 150 |
| Total Work Load: | 150 | ||
| Total Work Load / 30 | 5 | ||
| Course ECTS Credits: | 5 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P7 | P14 | P17 |
|---|---|---|---|---|
| O1 | As a team member, they take responsibility for entrepreneurship, projects, and digital business models. | 4 | - | - |
| O2 | They work together to solve e-commerce and marketing problems. | 4 | - | - |
| O3 | They effectively uses technical reports, presentations, and other communication tools. | 4 | - | - |
| O4 | They communicate and collaborate effectively in their professional field. | 4 | - | - |
| O5 | They convey concepts related to her profession in a simple and understandable way. | 4 | - | - |
| O6 | Learns marketing methods and platforms used in e-commerce. | - | 4 | - |
| O7 | Ability to produce strategies in accordance with professional ethics for the problems encountered. | - | - | 4 |