E-Commerce and Marketing
Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 08031118 | Persuasion and Perception in Communication | 2025 | Autumn | 3 | 3+0+0 | 5 | 5 |
| Course Type | Elective |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Lect. Dr. Sümeyye Nur KARA ERDOĞAN |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Lect. Dr. Sümeyye Nur KARA ERDOĞAN | C-125 | [email protected] | 7403 | Tuesday 10:00-12:00 |
Course Content
Concepts of attitude and persuasion, persuasion process, persuasion theories, persuasive communication process and importance of communication elements in persuasive communication process, persuasion strategies and techniques.
Objectives of the Course
The purpose of this subject is to enable students to develop effective communication skills, understand the processes of persuasion, and learn how to apply persuasion techniques ethically.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Utilizes written and oral communication methods in a manner appropriate to the objective, the target audience, and the communication context. | P.6.7 | 1,3 |
| O2 | Effectively employs digital communication platforms to stay updated on professional developments, build and manage a professional image in digital environments, and cultivate a professional network. | P.3.7 | 1,3 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction to Communication, Persuasion, and Perception |
| 2 | Perception, First Impressions, and Digital Image Management in Communication |
| 3 | Verbal Communication and Persuading an International Company |
| 4 | Written Communication and Persuasion, Rules of Written Communication, E-Commerce Written Communication |
| 5 | Non-verbal Communication, Communicating Through Body Language, and Persuasion Strategies |
| 6 | Effective Communication, Principles of Effective Persuasion |
| 7 | Storytelling, Framing, and Persuasive Language |
| 8 | Self-Introduction, CV, and Communication in Job Interviews |
| 9 | Corporate Communication and Communication in Professional Life, Petitions |
| 10 | Intercultural Communication and Perceptual Differences, Conflict Management, and Communicating with Difficult People |
| 11 | Presentation Techniques and Persuasive Presentation |
| 12 | Communication in E-Commerce, Digital Marketing, and Persuasion on Social Media; Digital Customer Communication and Complaint Management |
| 13 | Protocol, Etiquette, and Professional Communication in the Workplace |
| 14 | Ethics, Manipulation, and Disinformation in Communication; General Term-End Review |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | 1 | 10 (%) |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 35 (%) |
| Final Exam | 1 | 55 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P3 | P6 |
|---|---|---|---|
| O1 | Effectively employs digital communication platforms to stay updated on professional developments, build and manage a professional image in digital environments, and cultivate a professional network. | - | - |
| O2 | Utilizes written and oral communication methods in a manner appropriate to the objective, the target audience, and the communication context. | - | - |