E-Commerce and Marketing
Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 08031113 | Supply Chain Management | 2025 | Autumn | 3 | 3+0+0 | 5 | 5 |
| Course Type | Elective |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Hacı Halil BAŞER |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Asst. Prof. Hacı Halil BAŞER | C-131 | [email protected] | 7404 | Tuesday 14:00-16:00 |
Course Content
The course content begins with fundamental concepts and planning processes of the supply chain, and covers basic operational steps such as transportation, inventory, warehousing, and handling. Focusing on the use of ERP, CRM, and information technologies for digital integration, the course also covers reverse logistics approaches managing performance management, outsourcing, and returns processes, presented in a practical and integrated manner, supported by in-term quizzes and review sessions.
Objectives of the Course
The aim of this course is to enable students to holistically manage the flow of products, information, and finances within a digitally focused modern commerce ecosystem. The course covers how to integrate digital marketing strategies with logistics processes throughout a product's journey from raw materials to the end consumer, focusing on inventory management, supplier relationships, and order fulfillment. The goal is to equip students with the strategic decision-making skills to increase the operational efficiency of e-commerce sites, optimize delivery times to maximize customer satisfaction, and gain a cost advantage in a competitive market.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P1 | Possesses fundamental, up-to-date, and practical knowledge related to their profession. | 5 |
| P11 | Explains the fundamental concepts of e-commerce, its legal aspects, and security issues. | 4 |
| P12 | Defines the relationship between e-commerce information systems and logistics. | 5 |
| P13 | Manages processes related to e-commerce. | 4 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Can explain basic e-commerce business models/integrations. | P.11.1 | 1 |
| O2 | They describe the information systems required for e-commerce infrastructure and the e-commerce logistics processes. | P.12.1 | 1 |
| O3 | They describe the data exchange and integration between e-commerce systems and shipping/transportation systems throughout the process, from receiving an online order to delivering it to the customer. | P.12.2 | 1 |
| O4 | They explain basic information about product listing in marketplaces, fundamental logistics, e-export processes, and customs regulations. | P.13.4 | 1 |
| O5 | They describe the basic functions of the business. | P.1.2 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction to Supply Chain Management and Basic Concepts |
| 2 | Planning in Supply Chain Management |
| 3 | Production Processes in Supply Chain Management |
| 4 | Transportation Management in the Supply Chain |
| 5 | Inventory Management in the Supply Chain |
| 6 | Warehouse Management and Handling in the Supply Chain |
| 7 | Quiz and Review |
| 8 | Performance Management in Supply Chain Management |
| 9 | Enterprise Resource Planning and Change Engineering in the Supply Chain |
| 10 | Reverse Supply Chain Management |
| 11 | Outsourcing in Logistics |
| 12 | Customer Relationship Management in Supply Chain Management |
| 13 | Information Technologies in the Supply Chain |
| 14 | Quiz and Review |
Textbook or Material
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | 2 | 20 (%) |
| Listening | - | - |
| Midterms | 1 | 35 (%) |
| Final Exam | 1 | 45 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 6 | 8 | 48 |
| Midterms | 1 | 10 | 10 |
| Quiz | 2 | 15 | 30 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 20 | 20 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 150 | ||
| Total Work Load / 30 | 5 | ||
| Course ECTS Credits: | 5 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 | P11 | P12 | P13 |
|---|---|---|---|---|---|
| O1 | They describe the basic functions of the business. | 5 | 4 | 3 | 4 |
| O2 | Can explain basic e-commerce business models/integrations. | 3 | 4 | 4 | 3 |
| O3 | They describe the information systems required for e-commerce infrastructure and the e-commerce logistics processes. | 4 | 4 | 5 | 5 |
| O4 | They describe the data exchange and integration between e-commerce systems and shipping/transportation systems throughout the process, from receiving an online order to delivering it to the customer. | 3 | 5 | 5 | 4 |
| O5 | They explain basic information about product listing in marketplaces, fundamental logistics, e-export processes, and customs regulations. | 5 | 3 | 4 | 5 |