E-Commerce and Marketing
Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 08030101 | Visual Communication Design | 2 | Autumn | 3 | 2+1+0 | 5 | 5 |
| Course Type | Compulsory |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Lect. Hacer DUYGU |
| Instructor Assistant(s) | - |
Objectives of the Course
The aim of the Visual Communication Design course is to provide students with a comprehensive understanding of the fundamental concepts, theoretical frameworks, and methodological approaches in the field of visual communication. The course seeks to develop students'competencies in graphic design principles, user experience (UX) design, and the effective use of digital tools, enabling them to create visually coherent, contextually appropriate, and aesthetically effective communications, while fostering the critical evaluation of design solutions.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | General information on the course description and organization, evaluation of weekly topics, and assessment of students'course responsibilities. |
| 2 | Fundamental concepts and theories in visual communication. |
| 3 | The design process in visual communication. |
| 4 | User experience (UX) in visual communication. |
| 5 | Fundamental principles of graphic design. |
| 6 | Key points for briefs and situational analysis. |
| 7 | Introduction to Adobe Photoshop and basic interface usage. |
| 8 | Use of Adobe Photoshop graphic design tools. |
| 9 | Layer logic and management in Adobe Photoshop. |
| 10 | Photo editing techniques in Adobe Photoshop. |
| 11 | Saving and optimization processes in Adobe Photoshop. |
| 12 | Design presentation and mockup creation. |
| 13 | Basic Canva usage and practical exercises. |
| 14 | General review, project presentations, and evaluation. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 2 | 28 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 4 | 10 | 40 |
| Midterms | 1 | 30 | 30 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 14 | 1 | 14 |
| Laboratory | 0 | 0 | 0 |
| Project | 2 | 10 | 20 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 30 | 30 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 162 | ||
| Total Work Load / 30 | 5,40 | ||
| Course ECTS Credits: | 5 | ||