E-Commerce and Marketing
Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 08021116 | New Product Development and Innovation | 2025 | Spring | 2 | 3+0+0 | 5 | 5 |
| Course Type | Elective |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Hacı Halil BAŞER |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Asst. Prof. Hacı Halil BAŞER | C-131 | [email protected] | 7404 | Tuesday 14:00-16:00 |
Course Content
The course content of New Product Development and Innovation is based on an academic framework aimed at explaining the theoretical foundations, structural determinants, and related sub-conceptual networks of innovation. The course first examines the ontological definition of innovation, its distinguishing characteristics, and its socio-economic impacts at the macro and micro levels through an epistemological approach; then, the correlation between different types of innovation and business performance is theoretically grounded, focusing on the concept of "new product innovation."
Objectives of the Course
The aim of the New Product Development and Innovation course is to equip students with the vision to develop innovative product and service ideas by accurately analyzing consumer needs in a dynamic and competitive e-commerce ecosystem. The course covers topics such as monitoring trends in digital marketplaces, strategic management of innovation processes, stages from idea to commercialization, and the integration of modern marketing strategies into new products. Thus, the goal is to develop students' skills in generating innovative solutions and managing these processes to provide a sustainable competitive advantage in the e-commerce and marketing sectors.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P1 | Possesses fundamental, up-to-date, and practical knowledge related to their profession. | 5 |
| P3 | Follows current developments and practices in their profession and uses them effectively. | 4 |
| P8 | They have awareness of career management and lifelong learning issues. | 4 |
| P13 | Manages processes related to e-commerce. | 4 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | They explain design thinking methodologies. | P.3.3 | 1 |
| O2 | They follow innovations and technological developments in their field and integrate them into their professional development. | P.8.4 | 1 |
| O3 | They implement product and inventory management, return and customer service processes, marketing and advertising, and pricing strategies on e-commerce platforms. | P.13.2 | |
| O4 | They describe the fundamental concepts, components, and strategies of marketing, advertising, consumer behavior, and brand management. | P.1.1 | 1 |
| O5 | It can define fundamental marketing concepts including product development, pricing, promotion and distribution channels (4Ps), marketing segmentation, targeting and positioning, and marketing strategies. | P.1.9 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | The Concept and Importance of Innovation |
| 2 | Characteristics and Determinants of Innovation |
| 3 | Innovation Infrastructure and Innovation-Related Concepts |
| 4 | The Impact of Innovation |
| 5 | Types of Innovation |
| 6 | New Product Innovation |
| 7 | New Product Innovation and Performance |
| 8 | New Product Innovation Process |
| 9 | Structures that Strengthen the Innovation Process |
| 10 | Culture and New Product Innovation |
| 11 | Innovation and Organizational Relationships |
| 12 | Characteristics of Innovative Organizations |
| 13 | Marketing and Innovation |
| 14 | Innovation in Türkiye and in the World |
Textbook or Material
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 45 (%) |
| Final Exam | 1 | 55 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 6 | 8 | 48 |
| Midterms | 1 | 25 | 25 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 35 | 35 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 150 | ||
| Total Work Load / 30 | 5 | ||
| Course ECTS Credits: | 5 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 | P3 | P8 | P13 |
|---|---|---|---|---|---|
| O1 | They describe the fundamental concepts, components, and strategies of marketing, advertising, consumer behavior, and brand management. | 4 | 4 | 5 | 3 |
| O2 | It can define fundamental marketing concepts including product development, pricing, promotion and distribution channels (4Ps), marketing segmentation, targeting and positioning, and marketing strategies. | 5 | 3 | 4 | 4 |
| O3 | They explain design thinking methodologies. | 3 | 5 | 4 | 5 |
| O4 | They follow innovations and technological developments in their field and integrate them into their professional development. | 4 | 4 | 5 | 4 |
| O5 | They implement product and inventory management, return and customer service processes, marketing and advertising, and pricing strategies on e-commerce platforms. | 4 | 4 | 4 | 5 |