E-Commerce and Marketing
Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 08040105 | Online Sales Platforms | 2 | Spring | 4 | 2+2+0 | 6 | 6 |
| Course Type | Elective |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | Asst. Prof. Hasan GEDİK |
| Instructor(s) | Lect. Dr. Sümeyye Nur KARA |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Lect. Dr. Sümeyye Nur KARA | C-125 | [email protected] | 7433 | Tuesday 10.00-12.00 |
Course Content
This course covers topics such as the concept of an online sales platform, its features, different online sales platform panels, and effective use methods of online sales platforms.
Objectives of the Course
The aim of this course is to teach students what online sales platforms are, how they differ from traditional marketing, different online sales platform panels and the basic steps of using these panels.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Description of the Course, Providing General Information About the Course Process, Evaluation of Weekly Topics and Course Obligations of Students |
| 2 | Differences Between Traditional and Online Marketing, Online Sales and Its Advantages |
| 3 | Online Sales Platforms and Requirements for Online Sales Platforms |
| 4 | Private Company Establishment Procedures |
| 5 | Hepsiburada Online Sales Platform and Opening a Store on Hepsiburada |
| 6 | Trendyol Online Sales Platform and Opening a Store on Trendyol |
| 7 | N11 Online Sales Platform and Opening a Store on N11 |
| 8 | Etsy Online Sales Platform and Opening a Store on Etsy |
| 9 | Amazon Online Sales Platform and Opening a Store on Amazon |
| 10 | Sahibinden.com Online Sales Platform |
| 11 | ePTT Mall Online Sales Platform |
| 12 | Sales Increase Methods on Online Sales Platforms |
| 13 | General Review |
| 14 | General Review |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||