E-Commerce and Marketing
Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 08040105 | Online Sales Platforms | 2026 | Spring | 4 | 2+2+0 | 6 | 6 |
| Course Type | Elective |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Lect. Dr. Sümeyye Nur KARA ERDOĞAN |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Lect. Dr. Sümeyye Nur KARA | C-125 | [email protected] | 7433 | Tuesday 10.00-12.00 |
Course Content
This course covers topics such as the concept of an online sales platform, its features, different online sales platform panels, and effective use methods of online sales platforms.
Objectives of the Course
The aim of this course is to teach students what online sales platforms are, how they differ from traditional marketing, different online sales platform panels and the basic steps of using these panels.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | They follow current developments in the e-commerce field and use them at a basic level. | P.3.1 | 1 |
| O2 | They effectively uses basic information technologies in e-commerce applications. | P.4.3 | 1,7 |
| O3 | Gain knowledge about tools, payment systems, and security used in e-commerce. Explains basic concepts about electronic commerce. | P.11.6 | 1 |
| O4 | They describe the information systems required for e-commerce infrastructure and the e-commerce logistics processes. | P.12.1 | 1,7 |
| O5 | They describe the data exchange and integration between e-commerce systems and shipping/transportation systems throughout the process, from receiving an online order to delivering it to the customer. | P.12.2 | 1,7 |
| O6 | They set up an e-commerce website/store and manage its basic operations. | P.13.1 | 1,7 |
| O7 | They implement product and inventory management, return and customer service processes, marketing and advertising, and pricing strategies on e-commerce platforms. | P.13.2 | 7 |
| O8 | They explain basic information about product listing in marketplaces, fundamental logistics, e-export processes, and customs regulations. | P.13.4 | 1,7 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Description of the Lecture, Providing General Information About the Lecture Process, Evaluation of Weekly Topics and Information Regarding Students' Lecture Obligation |
| 2 | Differences Between Traditional and Online Marketing, Online Sales and Its Advantages, Online Sales Platforms and Requirements for Online Sales Platforms |
| 3 | Private Company Establishment Procedures |
| 4 | Hepsiburada Online Sales Platform and Opening a Store on Hepsiburada |
| 5 | Trendyol Online Sales Platform and Opening a Store on Trendyol |
| 6 | Product Uploading, Pricing, and Stock Tracking on Trendyol |
| 7 | Order Tracking, Shipping, and Invoicing on Trendyol |
| 8 | N11 Online Sales Platform and Opening a Store on N11 |
| 9 | Sahibinden.com and ePTT Online Sales Platforms and Store Opening Processes |
| 10 | Etsy Online Sales Platform and Opening a Shop on Etsy |
| 11 | Amazon Online Sales Platform and Opening a Store on Amazon |
| 12 | Introduction to the E-Commerce Integration Panel and Its Key Functions |
| 13 | Management and Implementation of Online Sales Platforms (Marketplaces) via the E-Commerce Integration Panel |
| 14 | Practical General Review of the E-Commerce Integration Panel |
Textbook or Material
| Resources | Online Sales - A Potential from Today to the Future. Editors: Prof. Dr. Mehtap Sümersan Köktürk, Prof. Dr. Emine Çobanoğlu, Dr. Taşkın Dirsehan (Nobel Publications) |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P3 | P4 | P11 | P12 | P13 |
|---|---|---|---|---|---|---|
| O1 | They follow current developments in the e-commerce field and use them at a basic level. | - | - | - | - | - |
| O2 | They effectively uses basic information technologies in e-commerce applications. | - | - | - | - | - |
| O3 | Gain knowledge about tools, payment systems, and security used in e-commerce. Explains basic concepts about electronic commerce. | - | - | - | - | - |
| O4 | They describe the information systems required for e-commerce infrastructure and the e-commerce logistics processes. | - | - | - | - | - |
| O5 | They describe the data exchange and integration between e-commerce systems and shipping/transportation systems throughout the process, from receiving an online order to delivering it to the customer. | - | - | - | - | - |
| O6 | They set up an e-commerce website/store and manage its basic operations. | - | - | - | - | - |
| O7 | They implement product and inventory management, return and customer service processes, marketing and advertising, and pricing strategies on e-commerce platforms. | - | - | - | - | - |
| O8 | They explain basic information about product listing in marketplaces, fundamental logistics, e-export processes, and customs regulations. | - | - | - | - | - |