E-Commerce and Marketing

1. Next-Generation Technologies
2. Transformations Leading to Smart Society
3. Success in Digital Transformation
4. Digital Transformation from Past to Present
5. Digital Transformation of Media and Types of Digital Media
6. Digital Content Management
7. Industry 4.0 Applications and Smart Factories
8. Obstacles in Digital Transformation and the Role of Management
9. Information Technology Security and Cybersecurity on the Road to Industry 4.0
10. Reflections of Digital Transformation on Supply Chain and Logistics Management
11. The Human Factor in Digital Transformation
12. Digital Transformation and Future Learning Experiences

The aim of the 'Digital Transformation' course is to provide students with a comprehensive presentation of the historical development of digital technologies and their impact on societal changes. This course not only defines new technologies but also deeply examines the practical applications of these technologies (such as Industry 4.0, artificial intelligence, and cybersecurity) across the business world and in various sectors (media, logistics, human resources). The program aims to ensure that students understand the success and failure factors within digital transformation processes, the obstacles facing these processes, and the role of management. Finally, by focusing on future learning experiences and the social repercussions of digital transformation, the course seeks to prepare students for the rapidly changing digital world and the future conditions of work.