Your transaction is in progress.
Please Wait...
Course Details
KTO KARATAY UNIVERSITY
Faculty of Health Sciences
Programme of Midwifery
Course Details
Course Code Course Name Year Period Semester T+A+L Credit ECTS
99901063 Introduction to Business Life 1 Autumn 1 2+0+0 3 3
Course Type Elective
Course Cycle Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language Turkish
Methods and Techniques -
Mode of Delivery Face to Face
Prerequisites -
Coordinator -
Instructor(s) -
Instructor Assistant(s) -
Course Content
Academic preparations before joining business life and developing a vision in this field
Objectives of the Course
Teach students who will start their carreers after graduation, short- mid- and long term carreer management tools and methods
Contribution of the Course to Field Teaching
Basic Vocational Courses
Specialization / Field Courses
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses
Weekly Detailed Course Contents
Week Topics
1 Main Concepts
2 Business Envirionment and Environment Analysis
3 Market Research and Analysis
4 Consumer Behaviour
5 B2B-Business Life Principles
6 Aegmentation and Positioning in Developing Business Life Strategies
7 Definition of Product and Services Characteristics
8 Competition Factors in Business Life
9 Properites of Sales Responsibility Carreer
10 Principles of Woring in Services Sector
11 Keys of Being Successful in E-Business
12 Developing Carreer Path in Multinational Companies
13 Sharing the Experience Gained in Business Life and Transferring to New Generations
14 Presentation of Term Project in Classroom
Textbook or Material
Resources [3] Marketing 4.0 – Philip Kottler, Hermawan Kartaja, Iwan Setiawan ISBN:978-605-2261-03-3
[3] Marketing 4.0 – Philip Kottler, Hermawan Kartaja, Iwan Setiawan ISBN:978-605-2261-03-3
[3] Marketing 4.0 – Philip Kottler, Hermawan Kartaja, Iwan Setiawan ISBN:978-605-2261-03-3
Evaluation Method and Passing Criteria
In-Term Studies Quantity Percentage
Attendance - -
Laboratory - -
Practice - -
Field Study - -
Course Specific Internship (If Any) - -
Homework - -
Presentation - -
Projects - -
Seminar - -
Quiz - -
Listening - -
Midterms - -
Final Exam - -
Total 0 (%)
ECTS / Working Load Table
Quantity Duration Total Work Load
Course Week Number and Time 0 0 0
Out-of-Class Study Time (Pre-study, Library, Reinforcement) 0 0 0
Midterms 0 0 0
Quiz 0 0 0
Homework 0 0 0
Practice 0 0 0
Laboratory 0 0 0
Project 0 0 0
Workshop 0 0 0
Presentation/Seminar Preparation 0 0 0
Fieldwork 0 0 0
Final Exam 0 0 0
Other 0 0 0
Total Work Load: 0
Total Work Load / 30 0
Course ECTS Credits: 0