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Course Details
KTO KARATAY UNIVERSITY
Faculty of Health Sciences
Programme of Midwifery
Course Details
Course Code Course Name Year Period Semester T+A+L Credit ECTS
99901062 Export Marketing 1 Autumn 1 2+0+0 3 3
Course Type Elective
Course Cycle Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language Turkish
Methods and Techniques -
Mode of Delivery Face to Face
Prerequisites -
Coordinator -
Instructor(s) Asst. Prof. Fatih CURA
Instructor Assistant(s) -
Course Instructor(s)
Name and Surname Room E-Mail Address Internal Meeting Hours
Asst. Prof. Fatih CURA - [email protected]
Course Content
Lecture, Demonstration, Discussion, Question and Answer
Objectives of the Course
The aim of this course to teach students about export marketing, and simply to show how the export process works in real life.
Contribution of the Course to Field Teaching
Basic Vocational Courses
Specialization / Field Courses
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses
Weekly Detailed Course Contents
Week Topics
1 International marketing concepts
2 Internationalization process of firms
3 Concept of export
4 Export readiness
5 Export strategies
6 Target market analysis
7 Target market analysis
8 Finding customers in target markets
9 Negotiations with potential customers
10 Export documentation
11 Logistics arrangements
12 Customs process
13 Shipping process
14 Payment methods and transactions
Textbook or Material
Resources Zou, S., & Kim, D. (2009). Export marketing strategy: Tactics and skills that work. Business Expert Press.
Zou, S., & Kim, D. (2009). Export marketing strategy: Tactics and skills that work. Business Expert Press.
Evaluation Method and Passing Criteria
In-Term Studies Quantity Percentage
Attendance - -
Laboratory - -
Practice - -
Field Study - -
Course Specific Internship (If Any) - -
Homework - -
Presentation - -
Projects - -
Seminar - -
Quiz - -
Listening - -
Midterms - -
Final Exam - -
Total 0 (%)
ECTS / Working Load Table
Quantity Duration Total Work Load
Course Week Number and Time 0 0 0
Out-of-Class Study Time (Pre-study, Library, Reinforcement) 0 0 0
Midterms 0 0 0
Quiz 0 0 0
Homework 0 0 0
Practice 0 0 0
Laboratory 0 0 0
Project 0 0 0
Workshop 0 0 0
Presentation/Seminar Preparation 0 0 0
Fieldwork 0 0 0
Final Exam 0 0 0
Other 0 0 0
Total Work Load: 0
Total Work Load / 30 0
Course ECTS Credits: 0