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Course Details
KTO KARATAY UNIVERSITY
Faculty of Health Sciences
Programme of Midwifery
Course Details
Course Code Course Name Year Period Semester T+A+L Credit ECTS
99901018 Advertisement Advertisement and Concept Development 1 Autumn 1 2+0+0 3 3
Course Type Elective
Course Cycle Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language Turkish
Methods and Techniques -
Mode of Delivery Face to Face
Prerequisites -
Coordinator -
Instructor(s) Assoc. Prof. Çağrı GÜMÜŞ
Instructor Assistant(s) -
Course Instructor(s)
Name and Surname Room E-Mail Address Internal Meeting Hours
Assoc. Prof. Çağrı GÜMÜŞ - [email protected]
Course Content
This course aims to learn the concepts of creative development, concept development and idea generation and to develop visual communication design projects using these methods.
Objectives of the Course
The aim of this course is to provide students with the ability to develop creative thinking, concept development and idea generation.
Contribution of the Course to Field Teaching
Basic Vocational Courses
Specialization / Field Courses
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses
Weekly Detailed Course Contents
Week Topics
1 Introduction: Explanation of the scope, objectives and objectives of the course
2 Definition of concepts of creativity and concept, Creative thinking
3 Creativity and Creative Thinking - Thinking with Deductive and Induction Method, Free Thinking, Horizontal and Vertical Thinking, Relational Thinking- Definition of Creative Process and Concept Concepts, Creative Thinking
4 Creative thinking and creative process
5 Learning to associate and brainstorming (collaboration, prejudice, number of ideas, flexibility, review, group spirit, group size, environment, evaluation, competition, fears, overcoming recession)
6 Learning to associate and brainstorm and process-continue
7 Idea Generation Works
8 Midterm
9 Idea Generation Works
10 Idea Generation Works
11 Idea Generation Works
12 Idea Generation Works
13 Idea Generation Works
14 Idea Generation Works
Textbook or Material
Resources FOSTER, J. How to Find the Idea, Istanbul: Media Cat Publications.
Evaluation Method and Passing Criteria
In-Term Studies Quantity Percentage
Attendance - -
Laboratory - -
Practice - -
Field Study - -
Course Specific Internship (If Any) - -
Homework - -
Presentation - -
Projects - -
Seminar - -
Quiz - -
Listening - -
Midterms - -
Final Exam - -
Total 0 (%)
ECTS / Working Load Table
Quantity Duration Total Work Load
Course Week Number and Time 0 0 0
Out-of-Class Study Time (Pre-study, Library, Reinforcement) 0 0 0
Midterms 0 0 0
Quiz 0 0 0
Homework 0 0 0
Practice 0 0 0
Laboratory 0 0 0
Project 0 0 0
Workshop 0 0 0
Presentation/Seminar Preparation 0 0 0
Fieldwork 0 0 0
Final Exam 0 0 0
Other 0 0 0
Total Work Load: 0
Total Work Load / 30 0
Course ECTS Credits: 0