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Course Details
KTO KARATAY UNIVERSITY
Faculty of Health Sciences
Programme of Midwifery
Course Details
Course Code Course Name Year Period Semester T+A+L Credit ECTS
02281077 Media Entrepreneurship 4 Spring 8 2+0+0 5 5
Course Type Elective
Course Cycle Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language Turkish
Methods and Techniques -
Mode of Delivery Face to Face
Prerequisites -
Coordinator Asst. Prof. Hediye KARAKOÇ
Instructor(s) -
Instructor Assistant(s) -
Course Content
In today's world, it includes topics related to the development of the media aspect of the profession.
Objectives of the Course
It is aimed that students gain knowledge and skills in order to take a successful path in the media with their professional identities.
Contribution of the Course to Field Teaching
Basic Vocational Courses
Specialization / Field Courses
Support Courses X
Transferable Skills Courses X
Humanities, Communication and Management Skills Courses X
Relationships between Course Learning Outcomes and Program Outcomes
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Program Learning Outcomes Level
P10 It monitors, develops and uses the developments in science and technology necessary for midwifery practices. 5
Course Learning Outcomes
Upon the successful completion of this course, students will be able to:
No Learning Outcomes Outcome Relationship Measurement Method **
O1 Scans and reports on scientific developments on issues related to midwifery science. P.10.1 3
O2 Knows the basic concepts of entrepreneurship and the managerial problems experienced in small businesses. P.10.6 1,3
O3 She knows what needs to be done about media entrepreneurship during her student years. P.10.7 1
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7
Weekly Detailed Course Contents
Week Topics
1 Internet media
2 Web2.0/3.0/4.0
3 Products of the future/starting your own idea.
4 An overview of the new media order
5 Marketing/digital marketing
6 online economy
7 Midterm exam
8 Digital perception management
9 How to prepare a business plan? How is it presented?
10 How can digital help you? How to prepare a Business plan?
11 How to translate company focus to lean customer experience?
12 Adapting the company culture (social media management/news channels etc.)
13 Product development in the digital world
14 Presenting and discussing ideas
Textbook or Material
Resources Kuşay, Y. (2017). İş gücü alanı olarak sosyal medyanın kullanımı ve girişimci kadınlar. Marmara Üniversitesi Kadın ve Toplumsal Cinsiyet Araştırmaları Dergisi, 1(1), 23-33.
Evaluation Method and Passing Criteria
In-Term Studies Quantity Percentage
Attendance - -
Laboratory - -
Practice - -
Field Study - -
Course Specific Internship (If Any) - -
Homework 2 30 (%)
Presentation - -
Projects - -
Seminar - -
Quiz - -
Listening - -
Midterms 1 30 (%)
Final Exam 1 40 (%)
Total 100 (%)
ECTS / Working Load Table
Quantity Duration Total Work Load
Course Week Number and Time 14 2 28
Out-of-Class Study Time (Pre-study, Library, Reinforcement) 14 2 28
Midterms 1 16 16
Quiz 0 0 0
Homework 2 24 48
Practice 0 0 0
Laboratory 0 0 0
Project 0 0 0
Workshop 0 0 0
Presentation/Seminar Preparation 0 0 0
Fieldwork 0 0 0
Final Exam 1 16 16
Other 0 0 0
Total Work Load: 136
Total Work Load / 30 4,53
Course ECTS Credits: 5
Course - Learning Outcomes Matrix
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Learning Outcomes P10
O1 Scans and reports on scientific developments on issues related to midwifery science. 5
O2 Knows the basic concepts of entrepreneurship and the managerial problems experienced in small businesses. 5
O3 She knows what needs to be done about media entrepreneurship during her student years. 5