E-Commerce and Marketing
Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 08020101 | E-Commerce | 2025 | Spring | 2 | 3+0+0 | 5 | 5 |
| Course Type | Compulsory |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | Dersin yan koşulu yok. |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Hasan GEDİK |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Asst. Prof. Hasan GEDİK | C-102 | [email protected] | 7231 | Wednesday 14:00-15:00 |
Course Content
Introduction to electronic commerce and electronic business concepts. Interactions of electronic commerce/business with other disciplines other than computers. Electronic business models. Internet marketing, Security, SET, SSL, electronic signature protocols. E-commerce methods, digital marketing, product and supply chain management, e-export.
Objectives of the Course
The aim of this course is to introduce the basic concepts, techniques and technologies related to electronic commerce and to have information about e-commerce and e-export and its potential in Turkey and the World.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P1 | Possesses fundamental, up-to-date, and practical knowledge related to their profession. | 5 |
| P3 | Follows current developments and practices in their profession and uses them effectively. | 4 |
| P11 | Explains the fundamental concepts of e-commerce, its legal aspects, and security issues. | 4 |
| P14 | Manages the digital marketing tools and methods necessary for e-commerce. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | They follow current developments in the e-commerce field and use them at a basic level. | P.3.1 | 1 |
| O2 | Can explain basic e-commerce business models/integrations. | P.11.1 | 1 |
| O3 | Explains basic concepts about e-commerce. | P.1.8 | 1 |
| O4 | Learns marketing methods and platforms used in e-commerce. | P.14.6 | 1 |
| O5 | Gain knowledge about tools, payment systems, and security used in e-commerce. Explains basic concepts about electronic commerce. | P.11.6 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction to E-Commerce and Basic Concepts |
| 2 | Introduction to E-Commerce and Basic Concepts |
| 3 | Administrative and Technical Steps in E-Commerce |
| 4 | E-commerce Methods |
| 5 | E-Commerce Website Setup |
| 6 | Website Features / Category Page Design |
| 7 | Designing Product Detail Pages and Payment Pages |
| 8 | Visa |
| 9 | Online Marketplaces |
| 10 | Dropshipping |
| 11 | E-Commerce Integrations |
| 12 | E-Logistics and Supply Chain Management |
| 13 | Digital Marketing in E-commerce |
| 14 | E-Export |
Textbook or Material
| Resources | New Trade Route in the Transaction Network Economy E-Commerce ÖZMEN Şule, |
| Digital Marketing Strategy Simon Kingsnorth |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | 1 | 20 (%) |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 30 (%) |
| Final Exam | 1 | 50 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 1 | 32 | 32 |
| Quiz | 0 | 0 | 0 |
| Homework | 1 | 32 | 32 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 32 | 32 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 138 | ||
| Total Work Load / 30 | 4,60 | ||
| Course ECTS Credits: | 5 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 | P3 | P11 | P14 |
|---|---|---|---|---|---|
| O1 | Explains basic concepts about e-commerce. | 5 | - | - | - |
| O2 | They follow current developments in the e-commerce field and use them at a basic level. | - | 4 | - | - |
| O3 | Can explain basic e-commerce business models/integrations. | - | - | 5 | - |
| O4 | Gain knowledge about tools, payment systems, and security used in e-commerce. Explains basic concepts about electronic commerce. | - | - | 4 | - |
| O5 | Learns marketing methods and platforms used in e-commerce. | - | - | - | 4 |