E-Commerce and Marketing
Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 08020101 | E-Commerce | 1 | Spring | 2 | 3+0+0 | 5 | 5 |
| Course Type | Compulsory |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | Dersin yan koşulu yok. |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Hasan GEDİK |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Asst. Prof. Hasan GEDİK | C-102 | [email protected] | 7231 | Wednesday 14:00-15:00 |
Course Content
Introduction to electronic commerce and electronic business concepts. Interactions of electronic commerce/business with other disciplines other than computers. Electronic business models. Internet marketing, Security, SET, SSL, electronic signature protocols. E-commerce methods, digital marketing, product and supply chain management, e-export.
Objectives of the Course
The aim of this course is to introduce the basic concepts, techniques and technologies related to electronic commerce and to have information about e-commerce and e-export and its potential in Turkey and the World.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | E-Commerce |
| 2 | Stages of E-Commerce |
| 3 | Administrative and Technical Steps in E-Commerce |
| 4 | E-Business Models |
| 5 | Website Features |
| 6 | Security in E-Commerce |
| 7 | Payment Methods in E-Commerce |
| 8 | Measurement in e-commerce |
| 9 | E-export, the rules |
| 10 | Digital marketing |
| 11 | Marketplaces in e-commerce |
| 12 | Social Media Marketing |
| 13 | E-Export |
| 14 | E-Export |
Textbook or Material
| Resources | New Trade Route in the Transaction Network Economy E-Commerce ÖZMEN Şule, |
| Digital Marketing Strategy Simon Kingsnorth |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||