E-Commerce and Marketing
Course Details
KTO KARATAY UNIVERSITY
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
Trade and Industry Vocational School
Programme of E-Commerce and Marketing
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 08010101 | Introduction to Marketing | 2025 | Autumn | 1 | 3+0+0 | 4 | 4 |
| Course Type | Compulsory |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | Dersin ön koşulu yok. |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Hasan GEDİK |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Asst. Prof. Hasan GEDİK | C-102 | [email protected] | 7231 | Wednesday 14:00-15:00 |
Course Content
It is aimed for students to have knowledge about the marketing concept, marketing mix (product, price, promotion and distribution), marketing environment, market concept and types, consumer behavior, market segmentation and target market selection.
Objectives of the Course
It is aimed to inform students about basic concepts related to marketing, marketing mix and other basic marketing topics.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P1 | Possesses fundamental, up-to-date, and practical knowledge related to their profession. | 5 |
| P3 | Follows current developments and practices in their profession and uses them effectively. | 5 |
| P5 | Has the ability to independently evaluate professional problems and issues with an analytical and critical approach and propose solutions. | 4 |
| P9 | Possesses social, scientific, cultural, and ethical values in the stages of collecting, applying, and announcing the results of data related to the field. | 3 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | They represent ethical, social responsibility, and sustainability issues from a marketing, consumer, and business perspective. | P.9.1 | 1 |
| O2 | They describe the fundamental concepts, components, and strategies of marketing, advertising, consumer behavior, and brand management. | P.1.1 | 1 |
| O3 | It can define fundamental marketing concepts including product development, pricing, promotion and distribution channels (4Ps), marketing segmentation, targeting and positioning, and marketing strategies. | P.1.9 | 1 |
| O4 | Follows current developments and practices in the field of marketing and uses them at a basic level. | P.3.6 | 1 |
| O5 | Examines and analyzes market research data at a basic level to identify marketing trends, understand consumer behavior, and evaluate the competitive environment. | P.5.5 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Fundamentals of Marketing |
| 2 | Marketing Environment |
| 3 | Consumer Behavior |
| 4 | Marketing Information System and |
| 5 | Marketing Research |
| 6 | Market Segmentation and Target Market Selection |
| 7 | Target Market Selection and Positioning |
| 8 | Product: Goods-Services-Ideas |
| 9 | Product and Pricing |
| 10 | Price and Pricing |
| 11 | Marketing Channels |
| 12 | Marketing Communication |
| 13 | Promotion |
| 14 | Marketing Strategies |
Textbook or Material
| Resources | Marketing Principles and Management Beta: İstanbul Altunışık, R.; Özdemir, Ş.; Torlak, Ö. (2014). |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | 1 | 20 (%) |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 30 (%) |
| Final Exam | 1 | 50 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 1 | 30 | 30 |
| Quiz | 0 | 0 | 0 |
| Homework | 1 | 20 | 20 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 30 | 30 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 122 | ||
| Total Work Load / 30 | 4,07 | ||
| Course ECTS Credits: | 4 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 | P3 | P5 | P9 |
|---|---|---|---|---|---|
| O1 | They describe the fundamental concepts, components, and strategies of marketing, advertising, consumer behavior, and brand management. | 4 | - | - | - |
| O2 | It can define fundamental marketing concepts including product development, pricing, promotion and distribution channels (4Ps), marketing segmentation, targeting and positioning, and marketing strategies. | 5 | - | - | - |
| O3 | Follows current developments and practices in the field of marketing and uses them at a basic level. | - | 5 | - | - |
| O4 | Examines and analyzes market research data at a basic level to identify marketing trends, understand consumer behavior, and evaluate the competitive environment. | - | - | 4 | - |
| O5 | They represent ethical, social responsibility, and sustainability issues from a marketing, consumer, and business perspective. | - | - | - | 3 |