Sociology
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Sociology
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Sociology
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 03241012 | Public Relations | 2 | Spring | 4 | 3+0+0 | 3 | 4 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | discussion, homework |
| Mode of Delivery | Face to Face |
| Prerequisites | there is no |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Döne AYHAN |
| Instructor Assistant(s) | - |
Course Content
The birth of the public relations discipline; adoption by in-house employees and target audience; promotion of offered services and products to internal and external target audiences and the public; creating and sustaining sympathy in the eyes of the public; communicating with stakeholders of the service provided, cooperating or determining a common attitude.
Objectives of the Course
The aim of this course is to comprehend the development of the practices of the peoples in relation to the historical historiography and to examine the practices of the modern peoples in relation to the present.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | X |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P3 | Being able to relate sociology to other disciplines and having the ability to work with these disciplines. | 4 |
| P6 | Having the ability to understand, analyze, and propose solutions for social developments. | 4 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Remembering basic sociological concepts and theories. | P.1.1 | 1 |
| O2 | Understand the basic similarities and differences between sociology and other disciplines. | P.3.2 | 1 |
| O3 | Integrating and using sociology knowledge with other disciplines. | P.3.3 | 1 |
| O4 | Understanding current sociological concepts and periodic changes. | P.5.2 | 1 |
| O5 | Remembering basic social developments and events. | P.6.1 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | What is public relations? |
| 2 | Historical development of public relations |
| 3 | Similarities and differences between public relations (advertising, propaganda, marketing etc.) and similar concepts |
| 4 | Application areas of public relations |
| 5 | Public relations environments and tools |
| 6 | Research, planning, management in public relations |
| 7 | Midterm Exam |
| 8 | Media relations in public relations |
| 9 | Public relations for marketing purposes, sponsorship |
| 10 | Social responsibility campaigns |
| 11 | In-house public relations |
| 12 | Corporate identity, corporate image |
| 13 | Corporate reputation, crisis, event management |
| 14 | Case studies |
Textbook or Material
| Resources | Peltekoğlu, Filiz (2009) Halkla İlişkiler Nedir, İstanbul: Beta. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Field Study | - | - |
| Homework | - | - |
| Presentation | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 2 | 28 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 2 | 28 |
| Midterms | 1 | 15 | 15 |
| Quiz | 0 | 0 | 0 |
| Homework | 1 | 20 | 20 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 20 | 20 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 111 | ||
| Total Work Load / 30 | 3,70 | ||
| Course ECTS Credits: | 4 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 | P3 | P5 | P6 |
|---|---|---|---|---|---|
| O1 | Remembering basic sociological concepts and theories. | 4 | 5 | 4 | 3 |
| O2 | Understand the basic similarities and differences between sociology and other disciplines. | 4 | 4 | 4 | 4 |
| O3 | Integrating and using sociology knowledge with other disciplines. | 4 | 4 | 4 | 4 |
| O4 | Understanding current sociological concepts and periodic changes. | 3 | 4 | 4 | 5 |
| O5 | Remembering basic social developments and events. | 4 | 5 | 4 | 4 |