International Trade and Logistics Master's Degree
Course Details
KTO KARATAY UNIVERSITY
Graduate Education Institute
Programme of International Trade and Logistics Master's Degree
Course Details
Graduate Education Institute
Programme of International Trade and Logistics Master's Degree
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 83011112 | International Marketing Strategies and Practices | 1 | Autumn | 1 | 3+0+0 | 7 | 7 |
| Course Type | Elective |
| Course Cycle | - |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Prof. Çağatay ÜNÜSAN |
| Instructor Assistant(s) | - |
Course Content
The course covers the basic concepts and theories of international marketing, marketing strategies applied in different geographical regions and the effects of cultural, economic and legal differences on these strategies. In addition, topics such as international market research, segmentation, target market selection, positioning strategies, product development, pricing, distribution channels and promotion strategies will be covered.
Objectives of the Course
This course aims to provide students with an in-depth understanding of strategies and practices in international marketing. It is aimed to provide students with the strategic mindset necessary to compete in global markets, to understand the dynamics of international markets and to examine the effects of cultural differences on marketing activities. Students will gain skills in preparing, implementing and evaluating international marketing plans.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction to International Marketing |
| 2 | Global Environment and Market Dynamics |
| 3 | International Marketing Research |
| 4 | Market Segmentation and Targeting |
| 5 | Product Strategies |
| 6 | Pricing Strategies |
| 7 | Distribution Channels and Logistics |
| 8 | Promotion and Communication Strategies |
| 9 | Digital Marketing and E-commerce |
| 10 | Cultural Differences in Global Marketing Decisions |
| 11 | Ethics and Sustainability in International Marketing |
| 12 | Competitive Analysis and Strategic Planning |
| 13 | Applications of International Marketing Strategies |
| 14 | End of Semester Evaluation |
Textbook or Material
| Resources | Keegan, W. J., & Keegan, W. J. (2015). Küresel pazarlama. Nobel Akademik. |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 3 | 42 |
| Midterms | 1 | 40 | 40 |
| Quiz | 0 | 0 | 0 |
| Homework | 1 | 60 | 60 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 40 | 40 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 224 | ||
| Total Work Load / 30 | 7,47 | ||
| Course ECTS Credits: | 7 | ||