Graphic Design
Course Details
KTO KARATAY UNIVERSITY
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 99901018 | Advertisement Advertisement and Concept Development | 1 | Autumn | 1 | 2+0+0 | 3 | 3 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Çağrı GÜMÜŞ |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Assoc. Prof. Çağrı GÜMÜŞ | A-Z08 | [email protected] | 7455 | Monday 09.00-10:00 |
Course Content
This course aims to learn creative thinking, concept development, and idea generation methods and to develop visual communication design projects using these methods.
Objectives of the Course
The aim of this course is to provide students with the ability to develop creative thinking, concept development and idea generation.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | X |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P17 | To be able to express by establishing a connection between at least two different courses outside the field that contribute to the general culture of the individual. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | To be able to find the difference between different disciplines. | P.17.1 | 1,7 |
| O2 | To be able to interpret the concept of lifelong learning. | P.17.2 | 1 |
| O3 | To be able to organise cooperation with different disciplines. | P.17.4 | 1,7 |
| O4 | To be able to explain the issues related to lifelong learning. | P.17.5 | 1 |
| O5 | To be able to design innovative applications of current approaches. | P.17.6 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction Explanation of the scope, aims and objectives of the course |
| 2 | Definition of concepts of creativity and concept, Creative thinking |
| 3 | Creativity and Creative Thinking - Thinking with Deductive and Induction Method, Free Thinking, Horizontal and Vertical Thinking, Relational Thinking- Definition of Creative Process and Concept Concepts, Creative Thinking |
| 4 | Creative thinking and creative process |
| 5 | Learning to associate and brainstorming (collaboration, prejudice, number of ideas, flexibility, review, group spirit, group size, environment, evaluation, competition, fears, overcoming recession) |
| 6 | Learning to associate and brainstorm and process-continue |
| 7 | Idea Generation Works |
| 8 | Midterm |
| 9 | Idea Generation Works |
| 10 | Idea Generation Works |
| 11 | Idea Generation Works |
| 12 | Idea Generation Works |
| 13 | Idea Generation Works |
| 14 | Idea Generation Works |
Textbook or Material
| Resources | FOSTER, J. How to Find the Idea, Istanbul: Media Cat Publications. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 2 | 28 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 7 | 2 | 14 |
| Midterms | 1 | 3 | 3 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 6 | 2 | 12 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 3 | 3 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 60 | ||
| Total Work Load / 30 | 2 | ||
| Course ECTS Credits: | 2 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P17 |
|---|---|---|
| O1 | To be able to find the difference between different disciplines. | 5 |
| O2 | To be able to interpret the concept of lifelong learning. | 5 |
| O3 | To be able to organise cooperation with different disciplines. | 5 |
| O4 | To be able to explain the issues related to lifelong learning. | 5 |
| O5 | To be able to design innovative applications of current approaches. | 5 |