Graphic Design

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
99801008	Branding	4	Autumn	7	2+0+0	4	4

Course Type	Elective
Course Cycle	Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language	Turkish
Methods and Techniques	Lecture, discussion and presentation.
Mode of Delivery	Face to Face
Prerequisites	-
Coordinator	-
Instructor(s)	Assoc. Prof. Çağrı GÜMÜŞ
Instructor Assistant(s)	-

Name and Surname	Room	E-Mail Address	Internal	Meeting Hours
Assoc. Prof. Çağrı GÜMÜŞ	-	[email protected]

Basic Vocational Courses
Specialization / Field Courses
Support Courses	X
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P2	To be able to interpret aesthetics and function in design processes by establishing the relationship between yesterday, today and tomorrow.	5
P3	To be able to create innovative and original works by using abstract and concrete concepts in a visual way.	5
P4	To be able to use computer software, technologies, techniques and innovations in the field effectively.	4
P5	Visualisation by establishing a relationship between art, culture, design and aesthetic issues.	3

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	To be able to express in a context.	P.2.1	1,3,7
O2	To be able to express a thought, a concept or a phenomenon creatively in a visual way.	P.3.2	3,7
O3	To be able to present their designs through technological devices such as computer etc.	P.4.3	3,7
O4	To be able to express the theoretical knowledge related to the field.	P.5.2	3,7
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	Introduction of the course and explanation of what will be taught during a semester. Being a Brand Brand concept Product brand relationship Areas where marking can be done The benefits of branding for consumers Determining the brand name
2	Brand Creation Process
3	Brand Creation Process Continued
4	Brand Positioning Positioning concept Repositioning the brand Strategies that can be applied in positioning
5	Brand Positioning Continue
6	Brand Personality Concept of brand personality Values reflected by brand personality, Creating brand personality Brand personality traits Symbolic associations created by brand personality Brand and customer personality harmony
7	Brand Personality Continue Project: Brand Building Group Work Division of the class into four groups. Asking to examine the creation process of a brand Re-creating the brand by asking the question ""How would I do it if it were me"". Project initiation.
8	Midterm exam
9	Brand Image Brand image concept Brand identity and image The re-creation of the brand continues by asking the question "How would I do it if it were me". Reviewing the project and giving feedback.
10	Brand Communication Value of advertising to the brand Memorable brand name Providing brand information Trends in brand communication Brand personality and communication Project: Brand Building Group Work The re-creation of the brand continues by asking the question "How would I do it if it were me". Reviewing the project and giving feedback.
11	Brand Value Brand value concept Dimensions of brand equity Brand loyalty Brand awareness Brand strength, brand size and brand influence Project: Brand Building Group Work The re-creation of the brand continues by asking the question "How would I do it if it were me". Reviewing the project and giving feedback.
12	Brand Value Continue Project: Brand Building Group Work The re-creation of the brand continues by asking the question "How would I do it if it were me". Reviewing the project and giving feedback.
13	Brand Extension Brand extension concept Necessary conditions for successful brand extension Advantages, disadvantages of brand extension Brand extension strategies Brand Strength Project: Brand Building Group Work The re-creation of the brand continues by asking the question "How would I do it if it were me". Reviewing the project and giving feedback. Termination of the project.
14	Global Brand Globalisation process in brand Advantages and disadvantages of global brand Globalising brands Project: Brand Creation Group Work Making group presentations.

Resources	AAKER A. D. (2009).Creating Powerful Brands. Mediacat Publications.
	AKADAL B. (2019).Creating a Brand. Eren Academy.
	BATI U. (2015). Brand Management. Alpha Publishing.
	RIES A. & L. (2005).22 Rules of Brand Creation.Mediacat Publications.

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Course Specific Internship (If Any)	-	-
Homework	-	-
Presentation	-	-
Projects	-	-
Seminar	-	-
Quiz	-	-
Listening	-	-
Midterms	1	40 (%)
Final Exam	1	60 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	2	28
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	14	3	42
Midterms	1	4	4
Quiz	0	0	0
Homework	0	0	0
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	7	6	42
Fieldwork	0	0	0
Final Exam	1	4	4
Other	0	0	0
Total Work Load:			120
Total Work Load / 30			4
Course ECTS Credits:			4

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P2	P3	P4	P5
O1	To be able to express in a context.	5	-	-	-
O2	To be able to express a thought, a concept or a phenomenon creatively in a visual way.	-	5	-	-
O3	To be able to present their designs through technological devices such as computer etc.	-	-	4	-
O4	To be able to express the theoretical knowledge related to the field.	-	-	-	3