Graphic Design
Course Details
KTO KARATAY UNIVERSITY
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 99801006 | Corporate Identity Design | 4 | Autumn | 7 | 2+0+0 | 4 | 4 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Lect. Ahmet FUTTU |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Lect. Ahmet FUTTU | A-Z01 | [email protected] | 7485 | Thursday 08:30 - 10:30 |
Course Content
Bu derste, öğrencilere kurumsal kimlik kavramı açıklanarak içeriği hakkında ayrıntılı bilgi verilir. Bilgisayar destekli tasarımın temel ilke ve öğelerinin; gözlem, araştırma, görsel düşünme, algıda seçicilik ve soyutlamaya dayalı olarak kavratılması; özgün tasarım dillerinin geliştirilmesi, imgelem gücü ve yaratıcılığa dayalı uygulama yaptırılarak özgün kurumsal kimlik materyalleri ortaya konması dersin içeriğini kapsamaktadır. Kurumsal kimlik materyallerinin üretim süreci teorik ve uygulamalı olarak proje üzerinde çalışılarak tecrübe edilir.
Objectives of the Course
Within the scope of the course, it is aimed to learn the corporate identity and corporate identity materials correctly by their children and to reinforce this information with applied projects. It is aimed to teach the necessary computer programs to produce corporate identity materials. Thanks to this originality and creative corporate identity models are determined and targeted.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P2 | To be able to interpret aesthetics and function in design processes by establishing the relationship between yesterday, today and tomorrow. | 4 |
| P3 | To be able to create innovative and original works by using abstract and concrete concepts in a visual way. | 5 |
| P4 | To be able to use computer software, technologies, techniques and innovations in the field effectively. | 5 |
| P6 | To be able to explain the historical and design ties of semiotics, mythology, iconography with universal culture. | 3 |
| P7 | To be able to interpret and critically evaluate data using the knowledge and skills acquired in the field of graphic design, to be able to define and analyse problems, to be able to plan the process based on research and evidence, to be able to solve design problems. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | To be able to express in a context. | P.2.1 | 1 |
| O2 | To be able to evaluate critically and analytically. | P.2.3 | 1 |
| O3 | To be able to produce original works with basic art and design skills. | P.3.1 | 7 |
| O4 | To be able to express a thought, a concept or a phenomenon creatively in a visual way. | P.3.2 | 7 |
| O5 | To be able to recognise concrete and abstract concepts in graphic design works. | P.3.4 | 7 |
| O6 | To be able to use related computer software and information and communication technologies effectively for design. | P.4.1 | 7 |
| O7 | To be able to present their designs through technological devices such as computer etc. | P.4.3 | 7 |
| O8 | To be able to adapt the gains in the fields of basic art and design knowledge to what they have learnt. | P.4.4 | 7 |
| O9 | To be able to define an idea, a concept or a phenomenon in the artistic and cultural environment of society. | P.6.3 | 4,7 |
| O10 | To be able to solve the problems arising as a result of the analysis. | P.7.1 | 1 |
| O11 | To be able to develop all processes of a design | P.7.3 | 7 |
| O12 | To be able to analyse the theoretical knowledge related to the field. | P.7.4 | 3 |
| O13 | To be able to evaluate the knowledge and skills gained with a critical approach. | P.7.5 | 7 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Definition of corporate identity and examination through original examples |
| 2 | Kurumsal kimlik tanımına devam edilmesi, örneklerin incelenmesi ve ilk uygulama projesi için araştırma konusunun verilmesi. |
| 3 | Criticizing the research topics and starting the logo sketches. |
| 4 | Logo eskizlerine kritik verilmesi, onaylanan eskizlerin dijital ortama aktarılmaya başlanması. Giving critical logo sketches, starting to transfer the approved sketches to digital media. |
| 5 | Giving critical logo sketches, continuing to transfer approved sketches to digital media. Giving a critique on the works transferred to the digital environment. |
| 6 | Giving a critique on the works transferred to the digital environment. Starting to design business cards, letterheads and envelopes, which are corporate identity materials. |
| 7 | Giving a critique on the works transferred to the digital environment. Starting to design business cards, letterheads and envelopes, which are corporate identity materials. |
| 8 | Continuing the design of corporate identity materials. |
| 9 | Continuing the design of corporate identity materials. |
| 10 | Selection of promotional products suitable for the project whose corporate identity is being studied and working on design ideas on these promotional products. |
| 11 | Selection of promotional products suitable for the project whose corporate identity is being studied and working on design ideas on these promotional products. Thinking of serial poster ideas for the project whose corporate identity is being studied. |
| 12 | Approving the sketches of the 3-series poster works for the project and transferring them to the digital environment. |
| 13 | Approving the sketches of the 3-series poster works for the project and continuing to transfer them to the digital environment. Critical rendering process for digitally transferred posters. |
| 14 | Continuing to transfer the 3-series poster works for the project to digital media. Critical rendering process for digitally transferred posters. Making final checks for the final presentation. |
Textbook or Material
| Resources | WEİLL A. (2015). Grafik Tasarım. Yapı Kredi Yayınları. |
| WEİLL A. (2015). Grafik Tasarım. Yapı Kredi Yayınları. | |
| WEİLL A. (2015). Grafik Tasarım. Yapı Kredi Yayınları. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | 14 | - |
| Laboratory | - | - |
| Practice | 14 | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 4 | 56 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 10 | 3 | 30 |
| Midterms | 1 | 5 | 5 |
| Quiz | 0 | 0 | 0 |
| Homework | 6 | 4 | 24 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 5 | 5 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 120 | ||
| Total Work Load / 30 | 4 | ||
| Course ECTS Credits: | 4 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P2 | P3 | P4 | P6 | P7 |
|---|---|---|---|---|---|---|
| O1 | To be able to express in a context. | 4 | - | - | - | - |
| O2 | To be able to evaluate critically and analytically. | 4 | - | - | - | - |
| O3 | To be able to produce original works with basic art and design skills. | - | 5 | - | - | - |
| O4 | To be able to express a thought, a concept or a phenomenon creatively in a visual way. | - | 5 | - | - | - |
| O5 | To be able to recognise concrete and abstract concepts in graphic design works. | - | 5 | - | - | - |
| O6 | To be able to use related computer software and information and communication technologies effectively for design. | - | - | 5 | - | - |
| O7 | To be able to present their designs through technological devices such as computer etc. | - | - | 5 | - | - |
| O8 | To be able to adapt the gains in the fields of basic art and design knowledge to what they have learnt. | - | - | 5 | - | - |
| O9 | To be able to define an idea, a concept or a phenomenon in the artistic and cultural environment of society. | - | - | - | 3 | - |
| O10 | To be able to solve the problems arising as a result of the analysis. | - | - | - | - | 5 |
| O11 | To be able to develop all processes of a design | - | - | - | - | 5 |
| O12 | To be able to analyse the theoretical knowledge related to the field. | - | - | - | - | 5 |
| O13 | To be able to evaluate the knowledge and skills gained with a critical approach. | - | - | - | - | 5 |