Graphic Design
Course Details
KTO KARATAY UNIVERSITY
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04661014 | Advertising Photography | 3 | Spring | 6 | 2+2+0 | 6 | 6 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | Lecture, observation, student assignments, presentation and project design. |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Özlem TEKDEMİR DÖKEROĞLU |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Assoc. Prof. Özlem TEKDEMİR DÖKEROĞLU | A-Z06 | [email protected] | 7576 |
Course Content
The course provides a detailed understanding of the structural features of photography,
to be able to use the features of the camera correctly,
the features of photographic technology, from the fields of art and design
to be able to apply by using image processing programs
to be able to use in practice, aesthetic and technical
to establish a relationship between aspects of advertising narrative, studio light
and to perceive daylight accurately in photography and to use it for advertising purposes.
to be able to take creative photographs.
to be able to use the features of the camera correctly,
the features of photographic technology, from the fields of art and design
to be able to apply by using image processing programs
to be able to use in practice, aesthetic and technical
to establish a relationship between aspects of advertising narrative, studio light
and to perceive daylight accurately in photography and to use it for advertising purposes.
to be able to take creative photographs.
Objectives of the Course
It is aimed to teach what the photography subjects used in the advertising industry are, the shooting techniques, how to use the photographic studio technical equipment, how to take product and promotion-oriented photographs, by providing a theoretical and practical infrastructure.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P3 | To be able to create innovative and original works by using abstract and concrete concepts in a visual way. | 5 |
| P4 | To be able to use computer software, technologies, techniques and innovations in the field effectively. | 5 |
| P7 | To be able to interpret and critically evaluate data using the knowledge and skills acquired in the field of graphic design, to be able to define and analyse problems, to be able to plan the process based on research and evidence, to be able to solve design problems. | 4 |
| P8 | To be able to convey the right message and indicators to the target audience through the right communication channels by using photographic, typographic, illustrative, moving and interactive elements in the production and production process of two and three dimensional designs for traditional and new media. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | To be able to express a thought, a concept or a phenomenon creatively in a visual way. | P.3.2 | 1,3,4 |
| O2 | To be able to adapt the gains in the fields of basic art and design knowledge to what they have learnt. | P.4.4 | 1,3,4 |
| O3 | To be able to define technical tools and equipment used in graphic design studies and applications. | P.7.2 | 1,3,4 |
| O4 | To be able to define the target audience, to produce original works related to the field and to evaluate the results. | P.8.2 | 1,3,4 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Information about course content, applications, photography studio environment, technical equipment and studio usage rules. Lesson plan and requirements. |
| 2 | Definition of advertising. Basic concepts of advertising photography. History of advertising photography. |
| 3 | Basic studio knowledge, introduction of studio equipment. |
| 4 | Understanding the concepts of design-based photography and commercial photography, applications related to the subject. |
| 5 | Working with studio lights and using different light sources together. Application shots. |
| 6 | Editing in advertising photography, fashion photography design and applications. |
| 7 | Editing in advertising photography, fashion photography design and applications. |
| 8 | Product advertisement photo design and applications. Mock up studies. |
| 9 | Product advertisement photo design and applications. Mock up studies. |
| 10 | Outdoor advertising photography design and applications. |
| 11 | Outdoor advertising photography design and applications. |
| 12 | Concept development in advertising photography. |
| 13 | Concept development in advertising photography. |
| 14 | Preparation and exhibition of end of semester project presentations. |
Textbook or Material
| Resources | ATCUM C. (2018), Experimental Photography. Ammonite Press. |
| ÜRPER O.(2012). Advertising Photography in the Age of Digital Technology. Say publications. | |
| WEBB J. (2016). Design principles in Creative Photography. Litaratür Publishing. | |
| YABSLEY L. (2019). Tate: The Photographer's Ideas Book. Ilex. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | 14 | - |
| Laboratory | - | - |
| Practice | 14 | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 4 | 56 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 3 | 42 |
| Midterms | 1 | 4 | 4 |
| Quiz | 0 | 0 | 0 |
| Homework | 10 | 2 | 20 |
| Practice | 20 | 2 | 40 |
| Laboratory | 0 | 0 | 0 |
| Project | 2 | 7 | 14 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 4 | 4 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 180 | ||
| Total Work Load / 30 | 6 | ||
| Course ECTS Credits: | 6 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P3 | P4 | P7 | P8 |
|---|---|---|---|---|---|
| O1 | To be able to express a thought, a concept or a phenomenon creatively in a visual way. | 5 | - | - | - |
| O2 | To be able to adapt the gains in the fields of basic art and design knowledge to what they have learnt. | - | 5 | - | - |
| O3 | To be able to define technical tools and equipment used in graphic design studies and applications. | - | - | 4 | - |
| O4 | To be able to define the target audience, to produce original works related to the field and to evaluate the results. | - | - | - | 5 |