Graphic Design
Course Details
KTO KARATAY UNIVERSITY
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04651009 | Social Media | 2 | Spring | 4 | 2+0+0 | 2 | 2 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | Lecture and Discussion |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Çağrı GÜMÜŞ |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Assoc. Prof. Çağrı GÜMÜŞ | A-Z08 | [email protected] | 7455 | Tuesday 09:00-10:00 |
Course Content
Within the scope of the course, social media, an important area of new media, will be examined in its historical, conceptual and theoretical dimensions. The effects of social media on the fields of media, economics, marketing and communication will be explored in depth.
Objectives of the Course
To teach the usage areas, tools and possibilities of social media in practice.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | X |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P9 | To be able to use new media technologies and associate them with graphic design. | 5 |
| P17 | To be able to express by establishing a connection between at least two different courses outside the field that contribute to the general culture of the individual. | 4 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | To be able to identify problems by making functional and visual analyses of design. | P.9.1 | 1 |
| O2 | To be able to evaluate the problems by making functional and visual analyses of the design. | P.9.2 | 1 |
| O3 | To be able to interpret the concept of lifelong learning. | P.17.2 | 1 |
| O4 | To be able to explain the issues related to lifelong learning. | P.17.5 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Giving information about the course content and processing and defining the concept of internet |
| 2 | Social media definition, history, differences from traditional media and web technologies |
| 3 | Characteristics of social media |
| 4 | Social media theories |
| 5 | Social media marketing |
| 6 | Social media management |
| 7 | Social media optimization |
| 8 | Midterm |
| 9 | Content development and management strategies in social media |
| 10 | Content development and management strategies in social media |
| 11 | Opportunities and challenges of social media |
| 12 | Influncer marketing |
| 13 | Social media addiction |
| 14 | Social media addiction and general evaluation |
Textbook or Material
| Resources | Kaya, A. (2020). Sosyal Medya Pazarlama Rehberi. De Ki Yayınları. |
| Polat, İ. H. (2015). Sosyal Medya ve Marka İletişimi. Dora Yayıncılık. | |
| Süzgen, B. (2018). Sosyal Medya Yönetimi. Detay Yayıncılık. | |
| Azeri, G. (2021). Sosyal Medya Analitiği. Detay Yayıncılık. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 2 | 28 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 1 | 14 |
| Midterms | 1 | 9 | 9 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 9 | 9 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 60 | ||
| Total Work Load / 30 | 2 | ||
| Course ECTS Credits: | 2 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P9 | P17 |
|---|---|---|---|
| O1 | To be able to identify problems by making functional and visual analyses of design. | 5 | - |
| O2 | To be able to evaluate the problems by making functional and visual analyses of the design. | 5 | - |
| O3 | To be able to interpret the concept of lifelong learning. | - | 4 |
| O4 | To be able to explain the issues related to lifelong learning. | - | 4 |