Graphic Design
Course Details
KTO KARATAY UNIVERSITY
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04641010 | Advertising Campaigns | 2 | Spring | 4 | 2+0+0 | 2 | 2 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | Anlatım ve Tartışma |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Huri Deniz KARCI |
| Instructor Assistant(s) | - |
Course Content
This course; Advertising concept, Advertising strategy and applications, Advertising and society, Strategic planning in advertising, Advertising campaign planning process, Brief, Target audience, Budget, Parties in advertising campaign, Advertising campaigns according to their media, Social content advertising campaigns, Political advertising campaigns, Sample applications I, Sample applications II; includes topics.
Objectives of the Course
to teach the design and implementation process of an advertising campaign
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | X |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P8 | To be able to convey the right message and indicators to the target audience through the right communication channels by using photographic, typographic, illustrative, moving and interactive elements in the production and production process of two and three dimensional designs for traditional and new media. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | To be able to define the target audience, to produce original works related to the field and to evaluate the results. | P.8.2 | 1 |
| O2 | To be able to present traditional elements with contemporary interpretations. | P.8.3 | 1 |
| O3 | To be able to express themselves by communicating visually. | P.8.4 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | The concept of advertising |
| 2 | Advertising strategy and applications |
| 3 | Advertising and society |
| 4 | Strategic planning in advertising |
| 5 | Advertising campaign planning process |
| 6 | Brief |
| 7 | Target audience |
| 8 | Midterm Exam |
| 9 | Parties to the advertising campaign |
| 10 | Advertising campaigns by media |
| 11 | Advertising campaigns with social content |
| 12 | Political advertising campaigns |
| 13 | Example applications I |
| 14 | Example applications II |
Textbook or Material
| Resources | ELDEN, M. (2013). Reklam ve reklamcılık. İstanbul: Say yayınları. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 2 | 28 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 1 | 14 |
| Midterms | 1 | 9 | 9 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 9 | 9 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 60 | ||
| Total Work Load / 30 | 2 | ||
| Course ECTS Credits: | 2 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P8 |
|---|---|---|
| O1 | To be able to define the target audience, to produce original works related to the field and to evaluate the results. | 5 |
| O2 | To be able to present traditional elements with contemporary interpretations. | 5 |
| O3 | To be able to express themselves by communicating visually. | 5 |