Your transaction is in progress.
Please Wait...
Course Details
KTO KARATAY UNIVERSITY
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
Course Code Course Name Year Period Semester T+A+L Credit ECTS
04640022 Entrepreneurship and Innovation 2 Spring 4 2+0+0 2 2
Course Type Compulsory
Course Cycle Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language Turkish
Methods and Techniques Lecture and Discussion
Mode of Delivery Face to Face
Prerequisites -
Coordinator -
Instructor(s) Asst. Prof. Necati VARDAR
Instructor Assistant(s) -
Course Instructor(s)
Name and Surname Room E-Mail Address Internal Meeting Hours
Asst. Prof. Necati VARDAR A-Z28 [email protected] 7334 Monday
08:00-11:00
Course Content
Entrepreneurship, R & D, invention, innovation concepts, The place and importance of entrepreneurship and innovation in our country and the world economy, Types of entrepreneurship and characteristics of entrepreneurs, Creativity and entrepreneurial business idea concept, Applications on business idea and creativity, Business models and new technology entrepreneurial strategies, Business plan concept and elements; financial plan, marketing plan, Business plan concept and elements; market research, management plan, production plan, Issues to be considered in the preparation of business plan, Includes applications for business plan elements and business plan preparation.
Objectives of the Course
Giving insights into the concepts of Entrepreneurship and Innovation, recognizing the kinds of innovation, providing information on innovative products and services from Earth and Turkey, innovation and R & D-facing support programmes. Understanding how to develop business ideas and prepare a business plan. Learning the types and characteristics of entrepreneurship. Informing entrepreneurs about the current incentives and supports provided.
Contribution of the Course to Field Teaching
Basic Vocational Courses
Specialization / Field Courses X
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses
Relationships between Course Learning Outcomes and Program Outcomes
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Program Learning Outcomes Level
P16 To be able to develop a positive attitude towards lifelong learning with the awareness of entrepreneurial and innovative approach by having knowledge, skills and experience about the work in business life. 5
Course Learning Outcomes
Upon the successful completion of this course, students will be able to:
No Learning Outcomes Outcome Relationship Measurement Method **
O1 To be able to prepare collaborative work with design areas working at different scales. P.16.1 1
O2 To be able to design the appropriate one by following the developing and changing technology. P.16.3 1
O3 To be able to interpret the concept of lifelong learning. P.16.6 1
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7
Weekly Detailed Course Contents
Week Topics
1 Entrepreneurship, R&D, invention and innovation concepts.
2 The place and importance of entrepreneurship and innovation in the country and world economy.
3 Types of entrepreneurship and characteristics of the entrepreneur
4 The concept of creativity and entrepreneurial business idea, business ideas and creativity applications.
5 Business models and new technology entrepreneurial strategies
6 Business plan concept and its elements; financial plan, marketing plan
7 The concept and elements of business plan; market research, management plan, production plan, issues to be considered in the preparation of business plan
8 Midterm Exam
9 Considerations in the preparation of a business plan
10 Business strategies related to the Graphic Design profession
11 Analyzing and discussing some selected business plans on a sectoral basis, especially in the Graphic Design and Advertising industry
12 Examining and discussing some selected business plans on a sectoral basis, including Graphic Design and Advertising industry
13 Examining and discussing some selected business plans on a sectoral basis, including Graphic Design and Advertising industry
14 Current incentives and supports for entrepreneurs
Textbook or Material
Resources ELÇİ Ş. (2006). İnovasyon: Kalkınmanın ve Rakebetin Anahtarı. Pelin Ofset.
KARACA T. (2013). İş Planı. Sinemis Yayınları.
Evaluation Method and Passing Criteria
In-Term Studies Quantity Percentage
Attendance - -
Laboratory - -
Practice - -
Field Study - -
Course Specific Internship (If Any) - -
Homework - -
Presentation - -
Projects - -
Seminar - -
Quiz - -
Listening - -
Midterms 1 40 (%)
Final Exam 1 60 (%)
Total 100 (%)
ECTS / Working Load Table
Quantity Duration Total Work Load
Course Week Number and Time 14 2 28
Out-of-Class Study Time (Pre-study, Library, Reinforcement) 7 2 14
Midterms 1 3 3
Quiz 0 0 0
Homework 0 0 0
Practice 0 0 0
Laboratory 0 0 0
Project 0 0 0
Workshop 0 0 0
Presentation/Seminar Preparation 3 4 12
Fieldwork 0 0 0
Final Exam 0 0 0
Other 1 3 3
Total Work Load: 60
Total Work Load / 30 2
Course ECTS Credits: 2
Course - Learning Outcomes Matrix
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Learning Outcomes P16
O1 To be able to prepare collaborative work with design areas working at different scales. 5
O2 To be able to design the appropriate one by following the developing and changing technology. 5
O3 To be able to interpret the concept of lifelong learning. 5