Graphic Design
Course Details
KTO KARATAY UNIVERSITY
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04631005 | Introduction to Advertising | 2 | Autumn | 3 | 2+0+0 | 2 | 2 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | Anlatım ve Tartışma |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Huri Deniz KARCI |
| Instructor Assistant(s) | - |
Course Content
This course covers: Course introduction and requirements, Advertising Concept/The Development Process of Advertising, Advertising Objectives, Types, Functions, Relationship with Other Communication Disciplines, The Role of Advertising in Marketing and Marketing Communication, Advertising Research, Market Research, SWOT Analysis, Advertising Planning Process, Evaluation and Case Study Analysis, Advertisers, Target Audience and Media Selection, Advertising Agencies and Structures, Advertising Communication Models and Process, Advertising Campaign Plan and Implementation, Evaluation and Case Study Analysis, Advertising and New Media Applications, Evaluation and Case Study Analysis.
Objectives of the Course
The main aim of this course is to introduce students to the basic concepts and principles of advertising, to transfer information about the advertising profession and to teach the planning and implementation processes of an advertising campaign.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | X |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P2 | To be able to interpret aesthetics and function in design processes by establishing the relationship between yesterday, today and tomorrow. | 5 |
| P5 | Visualisation by establishing a relationship between art, culture, design and aesthetic issues. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | To be able to evaluate critically and analytically. | P.2.3 | 1 |
| O2 | To be able to produce past effects / traces of today's designs with today's possibilities and possibilities. | P.2.4 | 1 |
| O3 | To be able to express the theoretical knowledge related to the field. | P.5.2 | 1 |
| O4 | To be able to produce cultural assets (visual and linear) with graphical elements. | P.5.3 | 1 |
| O5 | To be able to evaluate the knowledge and skills gained with a critical approach. | P.7.5 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Course introduction and requirements |
| 2 | Concept of Advertisement / Development Process of Advertisement |
| 3 | Aims, Types, Functions of Advertising, Relationship with Other Communication Disciplines |
| 4 | The Role of Advertising in Marketing and Marketing Communication |
| 5 | Advertising Research, Market Research, SWOT Analysis |
| 6 | Advertisement Planning Process |
| 7 | Evaluation and Case Study Analysis |
| 8 | Advertisers, Target Audience and Media Selection |
| 9 | Advertising Agencies and Structures |
| 10 | Advertising Communication Models and Process |
| 11 | Advertising Campaign Plan and Implementation |
| 12 | Evaluation and Case Study Analysis |
| 13 | Advertising and New Media Applications |
| 14 | Evaluation and Case Study Analysis |
Textbook or Material
| Resources | ELDEN M. (2016). Reklam ve Reklamcılık. İstanbul: Say Yayınları. |
| MORIARTY, S., Mitchell, N. D., Wells, W. D., Crawford, R., Brennan, L., Spence-Stone, R. (2014). Advertising: Principles and practice. Pearson Australia. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 2 | 28 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 1 | 14 |
| Midterms | 0 | 0 | 0 |
| Quiz | 1 | 9 | 9 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 9 | 9 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 60 | ||
| Total Work Load / 30 | 2 | ||
| Course ECTS Credits: | 2 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P2 | P5 | P7 |
|---|---|---|---|---|
| O1 | To be able to evaluate critically and analytically. | 5 | - | - |
| O2 | To be able to produce past effects / traces of today's designs with today's possibilities and possibilities. | 5 | - | - |
| O3 | To be able to express the theoretical knowledge related to the field. | - | 5 | - |
| O4 | To be able to produce cultural assets (visual and linear) with graphical elements. | - | 5 | - |
| O5 | To be able to evaluate the knowledge and skills gained with a critical approach. | - | - | 5 |