Graphic Design

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
04631004	Semiotic in Visual Diciplines	2	Autumn	3	2+0+0	2	2

Course Type	Elective
Course Cycle	Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language	Turkish
Methods and Techniques	Anlatım ve Tartışma
Mode of Delivery	Face to Face
Prerequisites	-
Coordinator	-
Instructor(s)	Assoc. Prof. Çağrı GÜMÜŞ
Instructor Assistant(s)	-

Name and Surname	Room	E-Mail Address	Internal	Meeting Hours
Assoc. Prof. Çağrı GÜMÜŞ	A-Z08	[email protected]	7455	Tuesday 09:00-10:00

Basic Vocational Courses
Specialization / Field Courses
Support Courses	X
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P5	Visualisation by establishing a relationship between art, culture, design and aesthetic issues.	4
P8	To be able to convey the right message and indicators to the target audience through the right communication channels by using photographic, typographic, illustrative, moving and interactive elements in the production and production process of two and three dimensional designs for traditional and new media.	5

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	To be able to express the theoretical knowledge related to the field.	P.5.2	1
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	Introduction of the course and explanation of what will be taught during one semester. Basic Concepts and Historical Framework in Semiotics Basic concepts of semiotics A historical approach to semiotic theories The relation of semiotics with other sciences
2	Ferdinand de Saussure's Semiotics Approach According to Saussure, language-verbal distinction Linguistics-semiotics The causality, immutability and changeability of the signifier
3	Ferdinand de Saussure's Semiotic Approach continued According to Saussure, string Sequential and syntactic relations Diachronicity and synchronicity
4	Charles Sanders Peirce's Approach to Semiotics According to Peirce, Peirce's distinctions of signs Differences between Peirce and Saussure
5	Charles Sanders Peirce's Approach to Semiotics According to Peirce, Peirce's distinctions of signs Differences between Peirce and Saussure
6	Roland Barthes' Approach to Semiotics Roland barthes' approach to semiotics Semiotics and ideology Differences between Barthes and Saussure
7	Roland Barthes'ın Göstergebilim Yaklaşımı Roland Barthes'ın göstergebilim yaklaşımı Göstergebilim ve ideoloji Barthes ve Saussure arasındaki farklar
8	Midterm exam
9	Semiotics in Graphic Design Semiotics in Graphic Design applications Images, symbols and codes in Graphic Design applications Categories used in semiotics analysis in Graphic Design applications Analysis I: Analysing a poster, photograph and cartoon in terms of semiotics. 2 posters, 2 cartoons and 2 photographs to be selected to be analysed in terms of semiotics.
10	Presentation of posters, cartoons and photographs analysed by Semiotics in Graphic Design, giving feedbacks.
11	Presentation of posters, cartoons and photographs analysed by Semiotics in Graphic Design, giving feedbacks.
12	New Media, Digitalisation and Semiotics New Media, Web 2.0, Social media, Emojis and emoticons Social media in terms of semiotics Analysis II: Analysing a social media post and emoji set in terms of semiotics 2 social media posts and 1 emoji set to be selected.
13	New Media, Digitalisation and Semiotics Presentation of the social media post and emoji set analysed, finalising the analysis by giving feedbacks.
14	New Media, Digitalisation and Semiotics Presentation of the social media post and emoji set analysed, finalising the analysis by giving feedbacks.

Resources	FISKE J. (2019). Introduction to Communication Studies. Ilay Bookstore.
	RİFAT M. (2019). ABC of Semiotics. Say Publications.
	SIĞIRCI İ. (2016). Semiotics Applications. Communication Seçkin Publishing.

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Course Specific Internship (If Any)	-	-
Homework	-	-
Presentation	-	-
Projects	-	-
Seminar	-	-
Quiz	-	-
Listening	-	-
Midterms	1	40 (%)
Final Exam	1	60 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	2	28
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	6	2	12
Midterms	1	2	2
Quiz	0	0	0
Homework	3	4	12
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	1	4	4
Fieldwork	0	0	0
Final Exam	0	0	0
Other	1	2	2
Total Work Load:			60
Total Work Load / 30			2
Course ECTS Credits:			2

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P5
O1	To be able to express the theoretical knowledge related to the field.	5