Graphic Design

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
04631001	Consept Development	2	Autumn	3	2+0+0	2	2

Course Type	Elective
Course Cycle	Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language	Turkish
Methods and Techniques	Lecture, Discussion and Application
Mode of Delivery	Face to Face
Prerequisites	None
Coordinator	-
Instructor(s)	Assoc. Prof. Çağrı GÜMÜŞ
Instructor Assistant(s)	-

Name and Surname	Room	E-Mail Address	Internal	Meeting Hours
Assoc. Prof. Çağrı GÜMÜŞ	A-AZ08	[email protected]	7455	Tuesday 09:00-10:00

Basic Vocational Courses
Specialization / Field Courses
Support Courses	X
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P2	To be able to interpret aesthetics and function in design processes by establishing the relationship between yesterday, today and tomorrow.	4
P5	Visualisation by establishing a relationship between art, culture, design and aesthetic issues.	5
P7	To be able to interpret and critically evaluate data using the knowledge and skills acquired in the field of graphic design, to be able to define and analyse problems, to be able to plan the process based on research and evidence, to be able to solve design problems.	5

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	To be able to establish a connection between past, present and future in the field of design.	P.2.2	1,3,5
O2	To be able to express the theoretical knowledge related to the field.	P.5.2	1
O3	To be able to evaluate the knowledge and skills gained with a critical approach.	P.7.5	3,5
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	Introduction of the course and explanation of what will be taught during one semester. Creativity and Concept Development Creativity and concept Components of creativity and concept development Stages of creativity and concept development
2	Creativity and Concept Development continued Fundamentals of the creative process Creative personality Barriers to creativity and concept development
3	The Concept of Creative Idea and Finding Creative Idea Creative idea The birth of creative idea Techniques used in finding creative idea Obstacles to the creative thinking process
4	Use of Visual-Verbal Metaphor What is metaphor? Verbal metaphor and its use in concept development Visual metaphor and its use in concept development Visual metaphor types
5	Concept Development for Printed Media Printed media Printed media as a means of mass communication
6	Concept Development for Printed Media Continuation Concept development for newspapers and magazines Presentation: Selecting a topic and developing a concept for newspaper and magazine advertisement design Concept development, writing slogans and messages. Review and feedback.
7	Concept Development for Printed Media Continuation Concept development for other printed media Presentation: A topic is selected and concept development for flyer design Concept development, writing of slogans and messages. Review and feedback.
8	Midterm exam
9	Concept Development for Audiovisual Media Concept Development for Broadcast Media Television Script
10	Concept Development for Audiovisual Media Continuation Television Scenario Storyboard Presentation: Preparing a storyboard for a television commercial film by choosing a subject Concept development, drawing, writing slogans and messages. Review and feedback.
11	Concept Development for Audiovisual Media Continuation Television Scenario Storyboard Presentation: Preparing a storyboard for a television commercial film by choosing a subject Concept development, drawing, writing slogans and messages. Review and feedback.
12	Concept Development in Digital Media What is digital media? Digital media components Digital media concept development
13	Concept Development in Digital Media Continuation Digital media concept development Presentation: Concept development for an instagram post by choosing a topic Concept development, writing slogans and messages. Review and feedback.
14	Concept Development in Digital Media Continuation Digital media concept development Presentation: Concept development for an instagram post by choosing a topic Concept development, writing slogans and messages. Review and feedback.

Resources	ELDEN M. (2003). Advertising Writing. İletişim Publications.
	FISK, P. (2010). Creative Genius. Mediacat Publications.
	FOSTER, J. (2005). How to Find Ideas. Mediacat Publications.
	LEZZI T. (2011). Good Ideas Big Campaigns Advertising Writing in the New Media and Marketing Age. Mediacat Publications.
	YANIK, O. (2007). Creativity. Nutrition Hour Publications.

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Course Specific Internship (If Any)	-	-
Homework	-	-
Presentation	-	-
Projects	-	-
Seminar	-	-
Quiz	-	-
Listening	-	-
Midterms	1	40 (%)
Final Exam	1	60 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	2	28
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	7	2	14
Midterms	1	3	3
Quiz	0	0	0
Homework	0	0	0
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	6	2	12
Fieldwork	0	0	0
Final Exam	1	3	3
Other	0	0	0
Total Work Load:			60
Total Work Load / 30			2
Course ECTS Credits:			2

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P2	P5	P7
O1	To be able to establish a connection between past, present and future in the field of design.	4	-	-
O2	To be able to express the theoretical knowledge related to the field.	-	5	-
O3	To be able to evaluate the knowledge and skills gained with a critical approach.	-	-	5