Graphic Design
Course Details

KTO KARATAY UNIVERSITY
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details

| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04630012 | Design Studio I | 2 | Autumn | 3 | 3+2+0 | 6 | 6 |
| Course Type | Compulsory |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Prof. Mustafa KINIK |
| Instructor Assistant(s) | - |
Course Content
Establishing the enterprise identity of the product or service and consolidating the course with additional projects as part of the promotion of the multi-medium product or service.
Objectives of the Course
It is intended to visually provide solutions to this product or service with graphics design needs in mind for the introduction of a product or service.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P2 | To be able to interpret aesthetics and function in design processes by establishing the relationship between yesterday, today and tomorrow. | 4 |
| P3 | To be able to create innovative and original works by using abstract and concrete concepts in a visual way. | 5 |
| P4 | To be able to use computer software, technologies, techniques and innovations in the field effectively. | 5 |
| P5 | Visualisation by establishing a relationship between art, culture, design and aesthetic issues. | 5 |
| P7 | To be able to interpret and critically evaluate data using the knowledge and skills acquired in the field of graphic design, to be able to define and analyse problems, to be able to plan the process based on research and evidence, to be able to solve design problems. | 5 |
| P9 | To be able to use new media technologies and associate them with graphic design. | 3 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | To be able to express in a context. | P.2.1 | 3,5,7 |
| O2 | To be able to express a thought, a concept or a phenomenon creatively in a visual way. | P.3.2 | 3,5,7 |
| O3 | To be able to present their designs through technological devices such as computer etc. | P.4.3 | 3,7 |
| O4 | To be able to present the main idea of a phenomenon in a visual way within the concept of design. | P.5.1 | 7 |
| O5 | To be able to express the theoretical knowledge related to the field. | P.5.2 | 1 |
| O6 | To be able to develop all processes of a design | P.7.3 | 3,5,7 |
| O7 | To be able to express a work within a certain concept. | P.9.3 | 1,3,7 |
| O8 | To be able to organise a work within the limitations of a certain concept. | P.9.4 | 3,7 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction of the course, giving the briefs of the projects they will do during the semester and explaining these project briefs with international and national examples. Project I: Creating the corporate identity of a product or service Determining the product or service to be promoted and starting to do background research. |
| 2 | Project I: Creating the corporate identity of a product or service Continuation Determining the sector, analysing the background research, determining the difference of the product or service whose corporate identity will be created from other products or services in the market. Determining the name of the product or service. Researching for the emblem work of the logo, which is one of the corporate identity elements of the product or service, and requesting sketches. Project II: Book cover design Giving the brief and showing international and national examples. Selection of the books to be covered. Requesting 3 different concept sketches to be made in three series |
| 3 | Project I: Creating the corporate identity of a product or service. Continuing to analyse the sketches that emerged in line with the emblem researches and selecting the appropriate emblem from the sketches. Requesting the application of the selected emblem in 20x20 cm squares as male, female, single, 6-piece and free form. Project II: Book cover design Making the selection among the three concepts sketched and being asked to start the application. |
| 4 | Project I: Creating the corporate identity of a product or service continued Project II: Book cover design Checking the book covers that are started to be applied and giving feedbacks. Requesting the correction of the mistakes made. |
| 5 | Proje I: Bir ürün ya da hizmetin kurumsal kimliğinin oluşturulması devam Proje II: Kitap kapağı tasarımı Uygulanmaya başlanan kitap kapaklarının kontrol edilmesi ve geribildirimlerin verilmesine devam. Yapılan hataların düzeltilmesinin istenmesi. |
| 6 | Project I: Creating the corporate identity of a product or service. Selecting the colour alternatives suitable for the emblem of the product or service, starting to apply on 20x20 cm squares in single, 6 and free form and requesting typeface alternatives for logo type. Project II: Book cover design Checking the applied book covers and continuing to give feedbacks. Requesting the correction of the mistakes made. |
| 7 | Project I: Creating the corporate identity of a product or service. Continuing to determine the typeface for the logotype and creating the logo of the product or service. Project II: Book cover design Finalising the book cover designs |
| 8 | Midterm exam |
| 9 | Project I: Creating the corporate identity of a product or service Continuation Starting to make letterhead, envelope, business card (digital identity), file works from the corporate identity elements of the product or service whose logo is designed Project III: Promotion of the best of album of a selected artist Continuation Giving the brief and showing international and national examples. Selection of the artist whose album will be made. Requesting 3 sketches for the concept of CD carton and CD label |
| 10 | Project I: Continuation of the creation of the corporate identity of a product or service Continuation of the letterhead, envelope, business card (digital identity), file studies of the corporate identity elements of the product or service whose logo is designed. Giving feedbacks Project III: Continuation of the promotion of the best of album of a selected artist Looking at the sketches made, giving feedback and determining the concept. Requesting the album booklet to be included in the CD |
| 11 | Project I: Continuing to create the corporate identity of a product or service Continuing to work on letterhead, envelope, business card (digital identity), file from the corporate identity elements of the product or service whose logo is designed. Giving feedbacks Project III: Promotion of the best of album of an artist to be selected Continued Analysing the album booklet and giving feedbacks. Itunes, Spotify etc. Requesting interface design sketches for the promotion of the album in places that provide digital music services. |
| 12 | Project I: Continuation of the creation of the corporate identity of a product or service Continuing to work on letterhead, envelope, business card (digital identity), file from the corporate identity elements of the product or service whose logo is designed. Giving feedbacks Project III: Continuation of the promotion of the best of album of an artist to be selected Examination and finalisation of the album booklet. Itunes, Spotify etc. Examination of interface designs for the promotion of the album in places that provide digital music services and giving feedback. Requesting social media design sketches for album promotion. |
| 13 | Project I: Continuation of the creation of the corporate identity of a product or service Continuing to work on letterhead, envelope, business card (digital identity), file from the corporate identity elements of the product or service whose logo is designed. Giving feedbacks. Project III: Presentation of the best of album of an artist to be selected Continued Examination and finalisation of the album booklet. Itunes, Spotify etc. Examination and finalisation of interface designs for the promotion of the album in places that provide digital music services. Examination of social media design sketches for album promotion and selection of designs by giving feedbacks. |
| 14 | Project I: Establishing the corporate identity of a product or service Finalising the corporate identity of a product or service. Project III: Promotion of the best of album of a selected artist Analysing the social media design applications selected for album promotion and giving feedback. Fina |
Textbook or Material
| Resources | AMBROSE G. HARRIS P. (2017). Fundamentals of Graphic Design. Literatür Publishing |
| AMBROSE G. HARRIS P. (2019).Visual Graphic Design Dictionary.Literatür Publishing. | |
| AMBROSE G. HARRIS P. (2019). Fundamentals of Creative Design. Literatür Publishing. | |
| BECER E. (1997). Communication and Graphic Design. Dost Bookstore. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | 14 | - |
| Laboratory | - | - |
| Practice | 14 | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 5 | 70 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 3 | 42 |
| Midterms | 1 | 2 | 2 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 3 | 15 | 45 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 3 | 6 | 18 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 3 | 3 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 180 | ||
| Total Work Load / 30 | 6 | ||
| Course ECTS Credits: | 6 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P2 | P3 | P4 | P5 | P7 | P9 |
|---|---|---|---|---|---|---|---|
| O1 | To be able to express in a context. | 4 | - | - | - | - | - |
| O2 | To be able to express a thought, a concept or a phenomenon creatively in a visual way. | - | 5 | - | - | - | - |
| O3 | To be able to present their designs through technological devices such as computer etc. | - | - | 5 | - | - | - |
| O4 | To be able to present the main idea of a phenomenon in a visual way within the concept of design. | - | - | - | 5 | - | - |
| O5 | To be able to express the theoretical knowledge related to the field. | - | - | - | - | - | - |
| O6 | To be able to develop all processes of a design | - | - | - | - | 5 | - |
| O7 | To be able to express a work within a certain concept. | - | - | - | - | - | 3 |
| O8 | To be able to organise a work within the limitations of a certain concept. | - | - | - | - | - | 3 |
