Graphic Design
Course Details

KTO KARATAY UNIVERSITY
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details

| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04630012 | Design Studio I | 2 | Autumn | 3 | 3+2+0 | 6 | 6 |
| Course Type | Compulsory |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Prof. Mustafa KINIK |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Prof. Mustafa KINIK | A-10 | [email protected] | 7294 | Monday 14:00 |
Course Content
Establishing the enterprise identity of the product or service and consolidating the course with additional projects as part of the promotion of the multi-medium product or service.
Objectives of the Course
It is intended to visually provide solutions to this product or service with graphics design needs in mind for the introduction of a product or service.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P2 | To be able to interpret aesthetics and function in design processes by establishing the relationship between yesterday, today and tomorrow. | 4 |
| P3 | To be able to create innovative and original works by using abstract and concrete concepts in a visual way. | 5 |
| P4 | To be able to use computer software, technologies, techniques and innovations in the field effectively. | 5 |
| P5 | Visualisation by establishing a relationship between art, culture, design and aesthetic issues. | 5 |
| P7 | To be able to interpret and critically evaluate data using the knowledge and skills acquired in the field of graphic design, to be able to define and analyse problems, to be able to plan the process based on research and evidence, to be able to solve design problems. | 5 |
| P9 | To be able to use new media technologies and associate them with graphic design. | 3 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | To be able to express in a context. | P.2.1 | 3,5,7 |
| O2 | To be able to express a thought, a concept or a phenomenon creatively in a visual way. | P.3.2 | 3,5,7 |
| O3 | To be able to present their designs through technological devices such as computer etc. | P.4.3 | 3,7 |
| O4 | To be able to present the main idea of a phenomenon in a visual way within the concept of design. | P.5.1 | 7 |
| O5 | To be able to express the theoretical knowledge related to the field. | P.5.2 | 1 |
| O6 | To be able to develop all processes of a design | P.7.3 | 3,5,7 |
| O7 | To be able to express a work within a certain concept. | P.9.3 | 1,3,7 |
| O8 | To be able to organise a work within the limitations of a certain concept. | P.9.4 | 3,7 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | The course will be introduced, presentations will be prepared, and the project information will be explained with international and national examples. Project I: Stylizing an organic or inorganic object and creating a logotype. Research will be conducted to create the works. |
| 2 | Project I: Identifying corporate names for logotype creation. Determining suitable brands for the given sectors. Reviewing the background research conducted, highlighting the differences between the product or service for which the corporate identity will be created and other products or services in the market. Conducting research and requesting sketches for the logo, which is one of the corporate identity elements of the product or service. Preparing presentations on emblems, logos, and branding. |
| 3 | Project I: Continuing the creation of emblems and logos for 5 different products or services under the designated name. Reviewing the sketches resulting from the emblem research and selecting the most suitable emblem. The selected emblem should be applied in 15x15cm squares, in single, group of 5, or free-form designs, representing both male and female figures. |
| 4 | Project I: Continuing the work on creating an emblem or logo for a product or service. |
| 5 | Project I: Continuing work on creating a logo or emblem for a product or service. Continuing work on developing the corporate identity for a product or service. Commencing work on letterhead, envelopes, business cards (digital identity), and folders for the corporate identity elements of the product or service for which the logo has been designed. |
| 6 | Project I: Continuing the work on creating a logo or emblem for a product or service. Selecting the most suitable color from the available color alternatives for the product or service's emblem, transferring it digitally to 15x15 cm squares in single, 5-square, and free formats, and requesting font alternatives for the logo type. Project I: Continuing the work on creating the corporate identity for a product or service. Working on letterhead, envelopes, business cards (digital identity), and folders for the corporate identity elements of the product or service whose logo has been designed. |
| 7 | Project I: Reviewing and critiques proofs for creating a logo or emblem for a product or service. Continuing the development of the corporate identity. Reviewing and critiques proofs for letterhead, envelopes, business cards (digital identity), and folders related to the corporate identity elements of the product or service for which the logo has been designed. |
| 8 | Midterm exam |
| 9 | Project II: Providing briefs for the pictogram study. Explaining these project briefs with international and national examples. Preparing presentations on the topic. Selecting topics. |
| 10 | Project II: Creating stylization sketches to be used in pictograms for the selected zoo. |
| 11 | Project II: Identifying the stylization sketches suitable for group pictograms to be used in the pictograms to be created for the selected zoo. Creating logotype designs for the zoo. |
| 12 | Project II: Digitalization of selected stylization sketches for use in the pictograms to be created for the chosen zoo, specifically those sketches intended for group pictograms. Continuation of logotype work for the zoo. |
| 13 | Project II: Completion of group pictograms for the selected zoo. Preparation of information and directional materials for the zoo (totems, directional signs, bookmarks, brochures). Completion of logotype design for the zoo. |
| 14 | Project II: Completion of group pictograms for the selected zoo. Completion of information and wayfinding materials (totems, directional signs, bookmarks, brochures) for the zoo. Completion of logotype designs for the zoo. Checking of proofs and giving final critiques. Completing preparations for the final presentation. |
Textbook or Material
| Resources | AMBROSE G. HARRIS P. (2017). Fundamentals of Graphic Design. Literatür Publishing |
| AMBROSE G. HARRIS P. (2019).Visual Graphic Design Dictionary.Literatür Publishing. | |
| AMBROSE G. HARRIS P. (2019). Fundamentals of Creative Design. Literatür Publishing. | |
| BECER E. (1997). Communication and Graphic Design. Dost Bookstore. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | 14 | - |
| Laboratory | - | - |
| Practice | 14 | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 5 | 70 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 3 | 42 |
| Midterms | 1 | 2 | 2 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 3 | 15 | 45 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 3 | 6 | 18 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 3 | 3 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 180 | ||
| Total Work Load / 30 | 6 | ||
| Course ECTS Credits: | 6 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P2 | P3 | P4 | P5 | P7 | P9 |
|---|---|---|---|---|---|---|---|
| O1 | To be able to express in a context. | 4 | - | - | - | - | - |
| O2 | To be able to express a thought, a concept or a phenomenon creatively in a visual way. | - | 5 | - | - | - | - |
| O3 | To be able to present their designs through technological devices such as computer etc. | - | - | 5 | - | - | - |
| O4 | To be able to present the main idea of a phenomenon in a visual way within the concept of design. | - | - | - | 5 | - | - |
| O5 | To be able to express the theoretical knowledge related to the field. | - | - | - | - | - | - |
| O6 | To be able to develop all processes of a design | - | - | - | - | 5 | - |
| O7 | To be able to express a work within a certain concept. | - | - | - | - | - | 3 |
| O8 | To be able to organise a work within the limitations of a certain concept. | - | - | - | - | - | 3 |
