Graphic Design
Course Details
KTO KARATAY UNIVERSITY
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04610003 | Communication and Visual Thinking | 1 | Autumn | 1 | 2+2+0 | 4 | 4 |
| Course Type | Compulsory |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Özlem TEKDEMİR DÖKEROĞLU |
| Instructor Assistant(s) | - |
Course Content
The definition and scope of graphic design, Gestalt Principles, symbol and meaning interpretation, universal visual systems such as pictograms, and the fundamental applications necessary to organise visual information and meaning, enabling the creation of visual meaning in terms of both content and form.
Objectives of the Course
Students' recognition and positioning of graphic design is to ensure that they can create catchy/remarkable visuals in the context of the subjects given using various methods and techniques. As an introduction to Graphic Design, the course is intended to do studies in which they can control meaning over image.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P3 | To be able to create innovative and original works by using abstract and concrete concepts in a visual way. | 5 |
| P5 | Visualisation by establishing a relationship between art, culture, design and aesthetic issues. | 5 |
| P8 | To be able to convey the right message and indicators to the target audience through the right communication channels by using photographic, typographic, illustrative, moving and interactive elements in the production and production process of two and three dimensional designs for traditional and new media. | 5 |
| P11 | To be able to develop projects in the field of graphic design with the awareness of universal and social responsibility by considering the public interest and legal consequences on issues such as human rights, environmental problems, cultural diversity in professional studies in the field and to share them with the society with sensitivity. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | To be able to express a thought, a concept or a phenomenon creatively in a visual way. | P.3.2 | 1,3,4 |
| O2 | To be able to present the main idea of a phenomenon in a visual way within the concept of design. | P.5.1 | 1,3,4 |
| O3 | To be able to apply graphic design products in two and three dimensions. | P.8.1 | 1,3,4 |
| O4 | To be able to associate basic art and design with other fields. | P.11.5 | 1,3,4 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Giving information about the course content, discussions on design student, university and profession. |
| 2 | The definition of communication, the scope and development of graphic design as a visual communication form. Types of communication. Watching a documentary about graphic designer Paula Scher. |
| 3 | How do designers work in different design disciplines? How do they design? How do they live? How do they produce? Watch the documentary about illustrator Christoph Newmann. |
| 4 | How do we see? The act of seeing. How do artists work in different design disciplines? How do they design? How do they live? How do they produce? Watching a documentary about the photographer Platon. |
| 5 | What are the Gestalt Principles? How do these visual principles work? An explanation of the topic with examples. |
| 6 | Project 1: Continuing with the topic of Gestalt principles and principles of vision. Assigning homework topics on this subject. |
| 7 | Project 1: Providing critiques based on sketches related to the assignment on Gestalt principles, developing applications within the course. |
| 8 | Explaining the concepts of symbols, signs, and pictograms in visual communication. Color symbolism, the psychological effects of colors, and their functional use in design. Discussing similarities and differences. Assignments on pictogram design. |
| 9 | Project 2: Evaluating sketch studies on pictogram design, providing critiques, developing applications within the course. Watching a documentary about Nike's legendary shoe designer Tinker Hatfield. |
| 10 | Describing emojis as a product of visual culture. Discussing their historical development and their place in today's visual culture. Assignments on emoji design. |
| 11 | Project 3: Evaluating sketch work on emoji design, providing critiques, developing applications within the course. |
| 12 | Explaining the concept of a logo. What is a logo? What is it used for? How is it designed? Watching a documentary about Ian Spelder, the designer of the Instagram logo and a digital product designer. Assignment on logo design. |
| 13 | Project 4: Evaluating sketches for logo design, providing feedback, developing applications within the course. |
| 14 | Project 4: Evaluating sketches for logo design, providing feedback, developing applications within the course. Summary of the 14-week course. |
Textbook or Material
| Resources | ARNHEIM R. (2009). Görsel Düşünme. Metis. |
| BERGER J. (2016). Görme Biçimleri. Metis. | |
| TWEMLOW A. (2011), Grafik Tasarım Ne İçindir? Tasarımcının El Kitabı. Yem Yayınları. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 4 | 56 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 4 | 2 | 8 |
| Midterms | 1 | 3 | 3 |
| Quiz | 0 | 0 | 0 |
| Homework | 8 | 3 | 24 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 4 | 6 | 24 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 5 | 5 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 120 | ||
| Total Work Load / 30 | 4 | ||
| Course ECTS Credits: | 4 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P3 | P5 | P8 | P11 |
|---|---|---|---|---|---|
| O1 | To be able to express a thought, a concept or a phenomenon creatively in a visual way. | 5 | - | - | - |
| O2 | To be able to present the main idea of a phenomenon in a visual way within the concept of design. | - | 5 | - | - |
| O3 | To be able to apply graphic design products in two and three dimensions. | - | - | 5 | - |
| O4 | To be able to associate basic art and design with other fields. | - | - | - | 5 |