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Course Details
KTO KARATAY UNIVERSITY
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
Course Code Course Name Year Period Semester T+A+L Credit ECTS
US82 Mass Communication and Perception Management 1 Spring 2 2+0+0 3 3
Course Type Elective
Course Cycle Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language Turkish
Methods and Techniques -
Mode of Delivery Face to Face
Prerequisites -
Coordinator -
Instructor(s) -
Instructor Assistant(s) -
Course Content
Examines the basic concepts of introduction to interpersonal, small group, institutional, public and mass communication. The aim of this course is to provide students with a general perspective on understanding and applying the main principles of communication and to have an advanced idea about the theory and terminology of communication.
Objectives of the Course
The definition of communication, elements of the communication process, to learn basic communication models and types of communication and at the same time students and in the overall world social Turkey, the relationship between economic and political relations with the media and perception management will gain the ability to comprehend.
Contribution of the Course to Field Teaching
Basic Vocational Courses
Specialization / Field Courses
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses
Weekly Detailed Course Contents
Week Topics
1 Mass communication: an overview
2 Mass communication functions, tools, processes and effects
3 Interaction with television, radio and cinema, development of TV broadcasting genres
4 The theory of simulation and the disappearance of reality in mass communication
5 Cultural change in the digital world
6 The role of mass communication in political and ideological currents
7 Midterm
8 The historical impact of radio and television on societies
9 Mass communication models
10 Mass communication and perception management in cinema films
11 Mass communication and perception management in cinema films
12 effect relationships in the digital culture and Islam in Turkey
13 effect relationships in the digital culture and Islam in Turkey
14 final exam
Textbook or Material
Resources Marshall Mcluhan; Gutenberg Galaksisi, çev. Gül Çağalı Güven, 2017.
Evaluation Method and Passing Criteria
In-Term Studies Quantity Percentage
Attendance - -
Practice - -
Homework - -
Presentation - -
Projects - -
Midterms - -
Final Exam - -
Total 0 (%)
ECTS / Working Load Table
Quantity Duration Total Work Load
Course Week Number and Time 0 0 0
Out-of-Class Study Time (Pre-study, Library, Reinforcement) 0 0 0
Midterms 0 0 0
Quiz 0 0 0
Homework 0 0 0
Practice 0 0 0
Laboratory 0 0 0
Project 0 0 0
Workshop 0 0 0
Presentation/Seminar Preparation 0 0 0
Fieldwork 0 0 0
Final Exam 0 0 0
Other 0 0 0
Total Work Load: 0
Total Work Load / 30 0
Course ECTS Credits: 0