Graphic Design
Course Details
KTO KARATAY UNIVERSITY
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| US74 | Electronic Trade | 1 | Spring | 2 | 2+0+0 | 3 | 3 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | - |
| Instructor Assistant(s) | - |
Course Content
Developments in Marketing Concept and Internet Marketing Based Internet Concepts Working Principles of Internet Electronic Commerce Infrastructure and Infrastructure Elements Developments in Electronic Commerce, WEB Page Development Process E-Business Models, Digital Marketing Applications Consumer Behavior in Electronic Environment, Social Media Marketing
Objectives of the Course
To introduce the new commercial (and marketing) environments and opportunities in the world, to teach them how to apply marketing information to electronic commerce environments, to analyze opportunities in electronic markets and to develop and implement marketing strategies in accordance with these markets.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Network Economics and Electronic Commerce |
| 2 | Phases in Electronic Commerce |
| 3 | Legends And Facts In Electronic Commerce |
| 4 | Administrative and Technical Steps in Electronic Commerce |
| 5 | E-Business Models |
| 6 | Virtual Market Places |
| 7 | Website Features |
| 8 | midterm |
| 9 | E-Transformation and SWOT Analysis |
| 10 | Electronic Marketing |
| 11 | Electronic Marketing |
| 12 | Marketing Activities in Social Media |
| 13 | Payment Methods in Electronic Commerce |
| 14 | Security in Electronic Commerce |
Textbook or Material
| Resources | Ders Notu; Internet Kaynakları ve Siteleri |
| KIRCOVA, İbrahim (2005), İnternette Pazarlama, Beta Yayınevi | |
| ÖZMEN Şule, Ağ Ekonomisinde Yeni Ticaret Yolu E- Ticaret Genişletilmiş 4. Baskı. Bilgi Üniversitesi Yayınları |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Practice | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||