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Course Details
KTO KARATAY UNIVERSITY
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
Course Code Course Name Year Period Semester T+A+L Credit ECTS
GT228 Concept Development 4 Spring 8 0+0+0 4 4
Course Type Elective
Course Cycle Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language Turkish
Methods and Techniques Lecture and Discussion
Mode of Delivery Face to Face
Prerequisites -
Coordinator -
Instructor(s) Assoc. Prof. Çağrı GÜMÜŞ
Instructor Assistant(s) -
Course Instructor(s)
Name and Surname Room E-Mail Address Internal Meeting Hours
Assoc. Prof. Çağrı GÜMÜŞ A-Z08 [email protected] 7455 Tuesday
09:00-10:00
Course Content
This course aims to learn the methods of creative thinking, concept development and idea generation and to develop visual communication design projects using these methods.
Objectives of the Course
The aim of this lecture is to make students to discover their creativity area in terms of creative thinking and to form and develop creative concepts and strategies.
Contribution of the Course to Field Teaching
Basic Vocational Courses
Specialization / Field Courses
Support Courses X
Transferable Skills Courses
Humanities, Communication and Management Skills Courses
Relationships between Course Learning Outcomes and Program Outcomes
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Program Learning Outcomes Level
P2 B Tasarım problemlerini oluşturma, değerlendirme ve tasarım sürecini planlayabilme ve yönetme becerisi. 5
P5 E The ability to think analytically and critically. The ability to evaluate the knowledge and skills gained with a critical approach. 5
P7 G Ability to communicate effectively, express oneself and present one's work. 5
P8 H The ability to express a thought, a concept or a phenomenon creatively in a visual way. Ability to transform abstract and concrete concepts into creative thinking, innovative and original works. 5
Course Learning Outcomes
Upon the successful completion of this course, students will be able to:
No Learning Outcomes Outcome Relationship Measurement Method **
O1 To be able to make functional and visual analyses of design, to identify and evaluate problems. P.2.1 1
O2 To be able to evaluate the acquired knowledge and skills with a critical approach P.5.7 1
O3 To be able to transfer his/her thoughts verbally and visually to specialised or non-specialised people. P.7.3 3,7
O4 To be able to make original and creative applications. P.8.3 3,7
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7
Weekly Detailed Course Contents
Week Topics
1 Introduction Explanation of the scope, goals and objectives of the course
2 Definition of creativity and concept concepts, Creative thinking
3 Forms of creative thinking- Deductive and inductive thinking, free thinking, horizontal and vertical thinking, relational thinking- Creative process and creative process steps: Wallas, Osborn and
4 Learning to associate and brainstorming and process (collaboration, freedom from bias, number of ideas, flexibility, review, group spirit, group size, environment, evaluation, competition, fears,
5 Learning to associate and brainstorming and process-continue
6 Idea Generation Activities
7 Midterm
8 Idea Generation Studies
9 Idea Generation Studies
10 Idea Generation Studies
11 Idea Generation Studies
12 Idea Generation Studies
13 Idea Generation Studies
14 Idea Generation Studies
Textbook or Material
Resources ELDEN, M. Reklam Yazarlığı, İstanbul: İletişim Yayınları. FOSTER, J. Fikir Nasıl Bulunur, İstanbul: Media Cat Yayınları.
ELDEN, M. Reklam Yazarlığı, İstanbul: İletişim Yayınları. FOSTER, J. Fikir Nasıl Bulunur, İstanbul: Media Cat Yayınları.
Evaluation Method and Passing Criteria
In-Term Studies Quantity Percentage
Attendance - -
Practice - -
Homework - -
Presentation - -
Projects - -
Midterms 1 40 (%)
Final Exam 1 60 (%)
Total 100 (%)
ECTS / Working Load Table
Quantity Duration Total Work Load
Course Week Number and Time 14 3 42
Out-of-Class Study Time (Pre-study, Library, Reinforcement) 14 2 28
Midterms 1 5 5
Quiz 0 0 0
Homework 2 3 6
Practice 3 1 3
Laboratory 0 0 0
Project 0 0 0
Workshop 0 0 0
Presentation/Seminar Preparation 0 0 0
Fieldwork 0 0 0
Final Exam 1 6 6
Other 0 0 0
Total Work Load: 90
Total Work Load / 30 3
Course ECTS Credits: 3
Course - Learning Outcomes Matrix
Relationship Levels
Lowest Low Medium High Highest
1 2 3 4 5
# Learning Outcomes P2 P5 P7 P8
O1 To be able to make functional and visual analyses of design, to identify and evaluate problems. 5 - - -
O2 To be able to evaluate the acquired knowledge and skills with a critical approach - 5 - -
O3 To be able to transfer his/her thoughts verbally and visually to specialised or non-specialised people. - - 5 -
O4 To be able to make original and creative applications. - - - 5