Graphic Design

Course Details

KTO KARATAY UNIVERSITY
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
GRA386	Photography of Advertising II	3	Spring	6	2+2+0	3	3

Course Type	Elective
Course Cycle	Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language	Turkish
Methods and Techniques	-
Mode of Delivery	Face to Face
Prerequisites	-
Coordinator	-
Instructor(s)	Assoc. Prof. Özlem TEKDEMİR DÖKEROĞLU
Instructor Assistant(s)	-

Course Instructor(s)

Name and Surname	Room	E-Mail Address	Internal	Meeting Hours
Assoc. Prof. Özlem TEKDEMİR DÖKEROĞLU	-	[email protected]

Course Content

Fotoğrafın yapı ve çalışma mekanizma özelliklerini ayrıntılı olarak anlayabilmesi Fotoğraf makinasının özelliklerini doğru biçimde kullanma ve geliştirebilmesi, Fotoğraf teknolojisinin özelliklerini Sanat ve Tasarım alanlarından yararlanarak kullanabilmesi, Görüntü işleme programlarını uygulamalı olarak kullanabilmesi, Fotoğrafın estetik ve teknik yönleriyle reklam anlatımı arasında ilişki kurabilmesi, Stüdyo ışığını ve gün ışığını fotoğrafta doğru olarak algılayıp, reklam çekimlerinde karar verebilmesi.

Objectives of the Course

The course focuses on commercials photography techniques; particularly on studio shots and materials. By the end of the course, the student should be able to find answers to questions of how to shoot the best commercial photographs in a studio and how to get the best results, using specific image manipulation programs. The main objective of the course is to give the student comprehension of studio shots of commercials and of the usage of photography produced. The secondary objective is to get the student shoot a correct commercials photograph in the studio and manipulate it to the level essential for successful usage in commercials

Contribution of the Course to Field Teaching

Basic Vocational Courses
Specialization / Field Courses	X
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationships between Course Learning Outcomes and Program Outcomes

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P1	A Tasarım ilke ve elemanları hakkında doğru bilgileri kazanabilme, sanat ve tasarım alanında kuram ve kuramcıları açıklayabilme.	5
P3	C To be able to realise designs in different scales within the scope of design discipline.	5
P8	H The ability to express a thought, a concept or a phenomenon creatively in a visual way. Ability to transform abstract and concrete concepts into creative thinking, innovative and original works.	5
P9	I The ability to be continuously informed in art and design analyses, to follow social and technological developments and to propose a contemporary approach to new research topics in the field. Ability to establish and interpret the relationship between yesterday, today and tomorrow in the field of design.	5
P10	J Ability to use technologies, techniques and innovations in the field of design. Ability to use computer software and information and communication technologies effectively for design.	5

Course Learning Outcomes

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	Ability to apply their designs.	P.1.5	3,7
O2	To be able to think in a context.	P.3.4	3,7
O3	To be able to express a thought, a concept or a phenomenon creatively through visual means.	P.8.1	3,7
O4	To be able to associate/connect basic art and design skills with other fields.	P.9.5	3,7
O5	To be able to follow the developing and changing technology and to choose the appropriate one.	P.10.1	3,7
O6	To be able to use relevant computer software and information and communication technologies effectively for design.	P.10.6	3,7
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Weekly Detailed Course Contents

Week	Topics
1	Commercial photographs: planning and design
2	Using medium format camera
3	Outdoor shooting: changing lighting conditions
4	Outdoor shooting: changing lighting conditions
5	Vehicle photo shoot with live models
6	Vehicle photo shoot with live models
7	midterm
8	Employment of image manipulation program
9	Night Photography: flash and long exposure
10	Night Photography: flash and long exposure
11	Panoramic applications
12	Panoramic applications
13	Shooting buildings-perspective
14	final

Textbook or Material

Resources	Dijital Fotoğraf Rehberi, Say Yayınları, İstanbul, 2010.
	Emre İKİZLER, Filmden Dijitale Fotoğraf, Say Yayınları, İstanbul, 2007.

Evaluation Method and Passing Criteria

In-Term Studies	Quantity	Percentage
Attendance	-	-
Practice	-	-
Homework	-	-
Presentation	-	-
Projects	-	-
Midterms	1	40 (%)
Final Exam	1	60 (%)
Total		100 (%)

ECTS / Working Load Table

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	4	56
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	14	1	14
Midterms	1	4	4
Quiz	0	0	0
Homework	2	3	6
Practice	3	2	6
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	0	0	0
Fieldwork	0	0	0
Final Exam	1	5	5
Other	0	0	0
Total Work Load:			91
Total Work Load / 30			3,03
Course ECTS Credits:			3

Course - Learning Outcomes Matrix

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P1	P3	P8	P9	P10
O1	Ability to apply their designs.	5	-	-	-	-
O2	To be able to think in a context.	-	5	-	-	-
O3	To be able to express a thought, a concept or a phenomenon creatively through visual means.	-	-	5	-	-
O4	To be able to associate/connect basic art and design skills with other fields.	-	-	-	5	-
O5	To be able to follow the developing and changing technology and to choose the appropriate one.	-	-	-	-	5
O6	To be able to use relevant computer software and information and communication technologies effectively for design.	-	-	-	-	5