Graphic Design
Course Details
KTO KARATAY UNIVERSITY
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| GRA272 | Photography of Advertising | 2 | Spring | 4 | 2+2+0 | 3 | 4 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Özlem TEKDEMİR DÖKEROĞLU |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Assoc. Prof. Özlem TEKDEMİR DÖKEROĞLU | A-06 | [email protected] | 7576 | Friday |
Course Content
Fotoğrafın yapı ve çalışma mekanizma özelliklerini ayrıntılı olarak anlayabilmesi, fotoğraf makinasının özelliklerini doğru biçimde kullanma ve geliştirebilmesi, fotoğraf teknolojisinin özelliklerini, sanat ve tasarım alanlarından yararlanarak kullanabilmesi, görüntü işleme programlarını uygulamalı olarak kullanabilmesi, fotoğrafın estetik ve teknik yönleriyle reklam anlatımı arasında ilişki kurabilmesi ve stüdyo ışığını ve gün ışığını fotoğrafta doğru olarak algılayıp, reklam çekimlerinde karar verebilmesi.
Objectives of the Course
The main purpose of the course is to teach the student what the studio shots are, how they are shot and how they are used in advertisement photography. Take the correct advertisement photo of the student in the studio and select this photo.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P1 | A Tasarım ilke ve elemanları hakkında doğru bilgileri kazanabilme, sanat ve tasarım alanında kuram ve kuramcıları açıklayabilme. | 5 |
| P2 | B Tasarım problemlerini oluşturma, değerlendirme ve tasarım sürecini planlayabilme ve yönetme becerisi. | 5 |
| P5 | E The ability to think analytically and critically. The ability to evaluate the knowledge and skills gained with a critical approach. | 5 |
| P6 | F Ability to think and express in two and three dimensions. | 5 |
| P7 | G Ability to communicate effectively, express oneself and present one's work. | 5 |
| P8 | H The ability to express a thought, a concept or a phenomenon creatively in a visual way. Ability to transform abstract and concrete concepts into creative thinking, innovative and original works. | 5 |
| P10 | J Ability to use technologies, techniques and innovations in the field of design. Ability to use computer software and information and communication technologies effectively for design. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | To be able to solve design problems and produce original ideas. | P.1.3 | 3,7 |
| O2 | To be able to apply their designs with computer etc. Ability to apply with technological devices. | P.1.7 | 3,7 |
| O3 | To be able to work within and within the limits of a specific concept. | P.2.3 | 3,7 |
| O4 | To be able to analyse the psychological effects of the elements that make up the design. | P.5.3 | 3,7 |
| O5 | To be able to express a thought, a concept or a phenomenon creatively through visual means. | P.6.4 | 3,7 |
| O6 | To be able to communicate and express oneself visually. | P.7.2 | 3,7 |
| O7 | To be able to express a thought, a concept or a phenomenon creatively through visual means. | P.8.1 | 3,7 |
| O8 | To be able to make original and creative applications. | P.8.3 | 3,7 |
| O9 | To be able to follow the developing and changing technology and to choose the appropriate one. | P.10.1 | 3,7 |
| O10 | To be able to percepate and problem solving, technical application skills. | P.10.4 | 3,7 |
| O11 | To be able to use relevant computer software and information and communication technologies effectively for design. | P.10.6 | 3,7 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Advertising Photo Planning |
| 2 | Advertising Photo Planning |
| 3 | Medium format machine use |
| 4 | Medium format machine use |
| 5 | Style life shoot |
| 6 | Style life shoot |
| 7 | Midterm |
| 8 | Mannequin and garment shooting using warm light |
| 9 | Mannequin and garment shooting using warm light |
| 10 | Image processing program application |
| 11 | Image processing program application |
| 12 | Motion model shooting |
| 13 | Macro shot |
| 14 | Final |
Textbook or Material
| Resources | GATCUM C. (2018), Experimental Photography. Ammonite Press. |
| Özer KANBUROĞLU, Photography from A to Z, Say Publications, Istanbul, 2004. | |
| Özer KANBUROĞLU, Digital Photography Guide, Say Publications, Istanbul, 2010. | |
| Emre İKİZLER, Filmden Dijitale Fotoğraf, Say Publications, Istanbul, 2007. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Practice | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 4 | 56 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 3 | 42 |
| Midterms | 1 | 10 | 10 |
| Quiz | 1 | 10 | 10 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 10 | 10 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 128 | ||
| Total Work Load / 30 | 4,27 | ||
| Course ECTS Credits: | 4 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 | P2 | P5 | P6 | P7 | P8 | P10 |
|---|---|---|---|---|---|---|---|---|
| O1 | To be able to solve design problems and produce original ideas. | 5 | - | - | - | - | - | - |
| O2 | To be able to apply their designs with computer etc. Ability to apply with technological devices. | 5 | - | - | - | - | - | - |
| O3 | To be able to work within and within the limits of a specific concept. | - | 5 | - | - | - | - | - |
| O4 | To be able to analyse the psychological effects of the elements that make up the design. | - | - | 5 | - | - | - | - |
| O5 | To be able to express a thought, a concept or a phenomenon creatively through visual means. | - | - | - | 5 | - | - | - |
| O6 | To be able to communicate and express oneself visually. | - | - | - | - | 5 | - | - |
| O7 | To be able to express a thought, a concept or a phenomenon creatively through visual means. | - | - | - | - | - | 5 | - |
| O8 | To be able to make original and creative applications. | - | - | - | - | - | 5 | - |
| O9 | To be able to follow the developing and changing technology and to choose the appropriate one. | - | - | - | - | - | - | 5 |
| O10 | To be able to percepate and problem solving, technical application skills. | - | - | - | - | - | - | 5 |
| O11 | To be able to use relevant computer software and information and communication technologies effectively for design. | - | - | - | - | - | - | 5 |