Graphic Design
Course Details
KTO KARATAY UNIVERSITY
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
Faculty of Fine Arts and Design
Programme of Graphic Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| GR371 | Visual Communication and Advertisement | 3 | Autumn | 5 | 2+0+0 | 2 | 2 |
| Course Type | Compulsory |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | Lecture and discussion |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Çağrı GÜMÜŞ |
| Instructor Assistant(s) | - |
Course Content
In this course, the student will have knowledge about the basic concepts of advertising design, will have the necessary knowledge to start advertising design, will analyse the advertisement works in terms of content and visual aspects and will be able to see the success in advertisements in depth.
Objectives of the Course
To provide information about the basic concepts of advertising design. Hands-on examples to work on the process of studies and advertising.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P2 | B Tasarım problemlerini oluşturma, değerlendirme ve tasarım sürecini planlayabilme ve yönetme becerisi. | 5 |
| P5 | E The ability to think analytically and critically. The ability to evaluate the knowledge and skills gained with a critical approach. | 5 |
| P7 | G Ability to communicate effectively, express oneself and present one's work. | 5 |
| P8 | H The ability to express a thought, a concept or a phenomenon creatively in a visual way. Ability to transform abstract and concrete concepts into creative thinking, innovative and original works. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | To be able to make functional and visual analyses of design, to identify and evaluate problems. | P.2.1 | 1 |
| O2 | To be able to evaluate the acquired knowledge and skills with a critical approach | P.5.7 | 1 |
| O3 | To be able to transfer his/her thoughts verbally and visually to specialised or non-specialised people. | P.7.3 | 1 |
| O4 | To be able to make original and creative applications. | P.8.3 | 3,7 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Definition and scope of advertising. |
| 2 | Conditions allowing the emergence and development of advertising. |
| 3 | Target audience in advertising. |
| 4 | The importance of advertiser. |
| 5 | Operation process in advertising. |
| 6 | Team and task distribution in advertising. |
| 7 | Visual balance and hierarchy in advertising. |
| 8 | Midterm |
| 9 | Awareness in advertising. |
| 10 | Examination of case studies. |
| 11 | Examination of case studies. |
| 12 | Examination of case studies. |
| 13 | Examination of case studies. |
| 14 | Examination of case studies. |
Textbook or Material
| Resources | ELDEN, M. Reklam ve Reklamcılık. İstanbul: Say Yayınları. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Practice | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 2 | 28 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 10 | 2 | 20 |
| Midterms | 1 | 6 | 6 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 6 | 6 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 60 | ||
| Total Work Load / 30 | 2 | ||
| Course ECTS Credits: | 2 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P2 | P5 | P7 | P8 |
|---|---|---|---|---|---|
| O1 | To be able to make functional and visual analyses of design, to identify and evaluate problems. | 5 | - | - | - |
| O2 | To be able to evaluate the acquired knowledge and skills with a critical approach | - | 5 | - | - |
| O3 | To be able to transfer his/her thoughts verbally and visually to specialised or non-specialised people. | - | - | 5 | - |
| O4 | To be able to make original and creative applications. | - | - | - | 5 |