Optician
Course Details
KTO KARATAY UNIVERSITY
Vocational School of Medical Services
Programme of Optician
Course Details
Vocational School of Medical Services
Programme of Optician
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04821003 | Public Relations | 1 | Spring | 2 | 2+0+0 | 3 | 3 |
| Course Type | Elective |
| Course Cycle | Associate (Short Cycle) (TQF-HE: Level 5 / QF-EHEA: Short Cycle / EQF-LLL: Level 5) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Lect. Şeyma KAHVECİ |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Lect. Şeyma KAHVECİ | B-Z26 | [email protected] | 7956 | Tuesday 09:00-11:00 |
Course Content
Public Relations: Concepts, Definitions and Application Areas, Development Process in Public Relations, Strategic Process in Public Relations, Public Relations Models, Strategic Public Relations Practices.
Objectives of the Course
It is aimed to acquire basic information about public relations and to develop communication skills.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | X |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P11 | Have sufficient knowledge about the subjects related to different disciplines that can be used in the field and communicate effectively with all stakeholders. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | To be able to express information about topics related to different disciplines that can be used in the field. | P.11.1 | 1 |
| O2 | To be able to comprehend how information about the subjects related to different disciplines that can be used in the field can contribute to the field of opticianry. | P.11.2 | 1 |
| O3 | To be able to integrate information about the subjects related to different disciplines that can be used in the field of opticianry. | P.11.3 | 1 |
| O4 | Measures the effects of information about the subjects related to different disciplines that can be used in the field of opticianship. | P.11.6 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Public Relations: Concepts, Definitions and Application Areas |
| 2 | Development Process in Public Relations |
| 3 | Models in Public Relations |
| 4 | Objectives of Public Relations |
| 5 | Differences of Public Relations from Advertising, Propaganda, Marketing and Promotion |
| 6 | Target Audience in Public Relations |
| 7 | Public Relations Process |
| 8 | Midterm |
| 9 | Public Relations Methods and Tools |
| 10 | Public Relations in Times of Crisis |
| 11 | Reputation management |
| 12 | Corporate Identity and Image |
| 13 | Sponsorship as a Communication Tool |
| 14 | Effective Presentation Techniques |
| 15 | An overview |
| 16 | Final exam |
Textbook or Material
| Resources | Peltekoğlu Balta F., 2019. What is Public Relations? Beta Edition Release. |
| Peltekoğlu Balta F., 2019. What is Public Relations? Beta Edition Release. | |
| Peltekoğlu Balta F., 2019. What is Public Relations? Beta Edition Release. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 2 | 28 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 2 | 28 |
| Midterms | 1 | 10 | 10 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 15 | 15 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 81 | ||
| Total Work Load / 30 | 2,70 | ||
| Course ECTS Credits: | 3 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P11 |
|---|---|---|
| O1 | To be able to express information about topics related to different disciplines that can be used in the field. | 5 |
| O2 | To be able to comprehend how information about the subjects related to different disciplines that can be used in the field can contribute to the field of opticianry. | 5 |
| O3 | To be able to integrate information about the subjects related to different disciplines that can be used in the field of opticianry. | 5 |
| O4 | Measures the effects of information about the subjects related to different disciplines that can be used in the field of opticianship. | 5 |