International Trade and Logistics (English)

The Marketing Analytics course provides a comprehensive overview of the essential tools, techniques, and applications of data analytics in marketing.

The objective of the Marketing Analytics course is to equip students with the skills and knowledge necessary to analyze and interpret marketing data to make informed decisions. This course aims to provide a comprehensive understanding of the tools and techniques used in marketing analytics, including data collection, data analysis, and the application of analytical methods to real-world marketing problems. Students will learn to use various analytical software and tools to gather insights from large datasets, develop data-driven marketing strategies, and measure the effectiveness of marketing campaigns. By the end of the course, students will be proficient in identifying key performance indicators, conducting predictive analyses, and creating visualizations to communicate findings effectively. Through hands-on projects and case studies, students will gain practical experience in leveraging data to drive marketing decisions, preparing them for successful careers in the increasingly data-driven field of marketing.