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International Trade and Logistics (English)

Program Qualifications
Programme Educational Objectives (PEOs) are the those describing what the graduates are expected to attain or achieve in their academic and/or professional life after a few years of graduation. In this context, Programme Educational Objectives defined for this programme are as follows:

(Please click on the buttons below to reach the PLOs as “Conjoined” or as “Classified” under the “Knowledge”, “Skills” and “Competencies”.)
(Below, PLOs are shown as key and sub- learning outcomes.)
(In order to see the Sub-Programme Learning Outcomes (SPLOs) affiliated to Key Programme Learning Outcomes (KPLOs), please press + sign.)
P1) To have current, theoretical and practical knowledge about International Trade and Logistics and to be able to use them in academic and professional contexts.
P.1.1) Define the basic concepts and terminology related to export marketing.
P.1.2) Students will understand the use of technology in trade and logistics processes and will be able to develop digital transformation strategies.
P.1.3) Know and manage import and export logistics details.
P.1.4) Describe the basic documents and procedures involved in international trade operations.
P.1.5) They can explain the role of marketing in both consumer and business contexts and describe how marketing strategies align with company goals.
P.1.6) Will be able to define the basic components of customs legislation and related regulations.
P.1.7) Explain the principles of tariff classification and customs valuation.
P.1.8) Will be able to know re-export theoretically and practically.
P.1.9) Identify the key components and functions of logistics in international trade.
P.1.10) Explain the various transportation modes and their suitability for different types of international shipments.
P.1.11) Students have the opportunity to apply the theoretical knowledge they have acquired in the field of international trade and logistics in the real business environment during the internship and experience the current practices and operational processes in the sector.
P.1.12) Students learn how to use their academic knowledge in a professional context by observing the practices in international trade and logistics processes during the internship and gain the ability to apply this knowledge effectively in the business environment.
P.1.13) Students will be able to define the basic concepts of competitive intelligence and list the tools used in competitive analysis.
P2) To be able to conduct scientific research in the field of International Trade and Logistics, including problem identification, data collection, analysis and reporting processes, and to be able to transfer the findings in written and oral form.
P.2.1) Students will have a thorough understanding of marketing analytics, combining theoretical knowledge with practical applications to prepare them for careers in data-driven marketing.
P.2.2) Students will define basic concepts related to research techniques.
P.2.3) To be able to develop hypotheses, collect, analyze and interpret data based on the hypothetical-deductive method.
P.2.4) Recognize the payment methods associated with international trade, assess risks and suggest mitigation strategies.
P.2.5) During the internship, students will be able to identify existing problems related to international trade and logistics, develop data collection, analysis and reporting skills to solve these problems and manage these processes effectively.
P.2.6) Students gain the competence to express their research and analysis during their internship experience through oral presentations, so that they can effectively transfer their knowledge in the field of international trade and logistics in professional and academic circles.
P.2.7) Students gain the ability to make econometric analysis.
P.2.8) Students can understand the findings of research involving econometric analysis.
P.2.9) Students will be able to conduct a market or competitor analysis using competitive intelligence gathering methods.
P3) To be able to make evaluations and express opinions on economic, administrative, financial and commercial issues.
P.3.1) Students learn various basic economic, administrative, financial and commercial concepts related to business science and develop the ability to think critically and offer constructive suggestions on these issues by examining these situations.
P.3.2) Students gain the competence to evaluate business activities from economic, administrative, financial and commercial perspectives by using basic accounting concepts and to report these evaluations.
P.3.3) Students analyze the financial situation of the business by interpreting financial statements and develop the ability to develop strategic suggestions for business management in line with these analyses.
P.3.4) Evaluate the impact of international trade regulations and compliance requirements on business operations.
P.3.5) They can apply marketing theories and models to develop marketing plans that meet market needs by analyzing real-world business scenarios.
P.3.6) Evaluate the effectiveness of different pricing strategies and distribution channels in reaching international customers.
P.3.7) Prepare a comprehensive pricing scale integrating modes of transportation and modes of delivery for a sample international trade scenario.
P.3.8) Master basic economic concepts and have knowledge about economic problems and economic systems.
P.3.9) Knows economic thought systems.
P.3.10) Knows the concepts of demand, supply, market, elasticity, consumer, producer and cost theories.
P.3.11) Knows market structures and the concept of perfect competition.
P.3.12) Have knowledge about factor markets
P.3.13) Master the basic macroeconomic concepts.
P.3.14) Interpret the concepts of unemployment and inflation theoretically and analytically.
P.3.15) Interpret the concepts of income and expenditure theoretically, algebraically and analytically.
P.3.16) Students learn the approaches to be used in testing economic hypotheses.
P.3.17) Students will be able to work with mathematical methods used in economic theory.
P.3.18) Students will be able to express concepts in economics mathematically.
P.3.19) Students will gain the ability to model economic activities in a formal and analytical way.
P.3.20) Students will be able to analyze real life economic developments mathematically.
P.3.21) Students will be able to read scientific articles in economic theory.
P.3.22) Students have the mathematical knowledge necessary for economists.
P.3.23) Students will be able to develop a strategic recommendation using competitive intelligence findings.
P4) Monitor and evaluate the micro and macro actors involved in International Trade and Logistics processes, their activities, and their relationships and interactions with each other and with actors in other systems.
P.4.1) Students will identify the micro and macro actors involved in international marketing activities and learn to develop customized communication strategies tailored to these actors.
P.4.2) Students will be able to explain the role of psychological and personal factors in the decision-making processes of industrial consumers.
P.4.3) Students will be able to analyze psychological and personal factors to understand industrial consumer behavior.
P.4.4) Students will be able to develop and propose effective marketing strategies for a specific consumer segment.
P.4.5) Students will be able to develop innovative and strategic approaches to ensure the sustainability of companies in a competitive market environment.
P.4.6) Students gain the ability to evaluate the system by learning the basic functions of the business and the connections of these functions with the internal and external environment.
P.4.7) Explain the role of logistics and supply chain management in international trade.
P.4.8) Explain market entry strategies and their suitability for different international markets.
P.4.9) Evaluate the effects of tariff and non-tariff measures on trade agreements and customs procedures.
P.4.10) Students will be able to know and compare global macroeconomic theories.
P.4.11) Students can understand the findings of research involving econometric analysis.
P.4.12) Students will be able to explain how competitive intelligence contributes to strategic management decisions.
P5) Ability to work in coordination with different disciplines and cultures.
P.5.1) Students will develop the ability to work collaboratively across different disciplines and cultures, understanding and integrating diverse perspectives into international marketing strategies.
P.5.2) Students will be informed about scientific developments and theoretical structures based on different disciplines and will have the opportunity to conduct interdisciplinary and intercultural research.
P.5.3) Recognize and make comparative analysis of monetary and banking systems.
P6) To be able to plan and manage individual studies related to International Trade and Logistics and to take responsibility in group studies.
P.6.1) An understanding of the fundamental processes of scientific research within a team enables students to engage in the distribution of responsibilities among team members, thereby fostering collaborative learning.
P.6.2) Students will develop innovative thinking skills in the field of international trade and logistics and will be able to apply these skills to real-world problems individually and as a team.
P.6.3) Design an export marketing strategy tailored to the cultural, economic and regulatory conditions of the target market.
P.6.4) Utilize logistics planning tools to manage the storage, handling, and transportation of goods in international trade.
P.6.5) By taking an active role in group projects during the internship, students develop their cooperation and teamwork skills and gain the competence to take leadership and responsibility in group work.
P7) To be able to follow the theoretical and practical developments in issues related to International Trade and Logistics and to update their knowledge and skills in these matters.
P.7.1) Demonstrate the ability to complete and apply the necessary commercial documentation for import and export activities.
P.7.2) Will be able to know and manage export-oriented customs regimes.
P.7.3) Will be able to know and manage import customs regimes.
P8) To be able to access different information sources and make quantitative and qualitative analyzes by using software related to the field of international trade and logistics.
P.8.1) During the course, students will gain knowledge about the use of the SPSS package program, one of the quantitative analysis tools, and will gain the ability to analyze data related to the field using this knowledge.
P.8.2) Students will be able to select appropriate statistical methods for a research problem and develop an analysis plan.
P.8.3) Students will be able to critically evaluate the results of statistical analyses and discuss the validity of the findings.
P.8.4) Students will be able to develop their own statistical projects using collected data and present their findings.
P.8.5) Students will be able to use analysis tools like SWOT and Porter's Five Forces to evaluate a company's market performance.
P9) To be able to have the competence to conduct market and marketing research.
P.9.1) Students will develop the capability to conduct thorough market and marketing research, enabling them to make informed decisions in international marketing contexts.
P.9.2) Students will acquire the skills to conduct comprehensive market and marketing research, utilizing various data collection and analysis methods to inform strategic marketing decisions.
P.9.3) They will be able to analyze market research data to identify trends, understand consumer behavior, and assess the competitive environment.
P.9.4) Students will be able to define basic statistical terms and concepts.
P.9.5) Students will be able to explain data collection and summarization techniques.
P.9.6) Students will be able to perform various statistical analyses using real-world data.
P.9.7) Students will be able to apply hypothesis tests to different data sets and interpret the results.
P.9.8) Develop a comprehensive export marketing plan including market analysis, product adaptation and promotion strategies.
P.9.9) Evaluate the risks and challenges of exporting to specific markets and suggest strategies to mitigate these risks.
P10) To follow the developments in the field of international trade and logistics in Turkish and English.
P11) To be able to provide the necessary technical and social communication in Turkish and English with individual and institutional actors involved in international trade and logistics processes.
P.11.1) Students will be able to prepare reports in the field of international trade and logistics and present these reports in professional settings by using written and oral communication skills in Turkish and English.
P12) To be able to act with moral values and professional responsibility.
P.12.1) Students can define and explain key terms related to marketing ethics and morality.
P.12.2) Students can evaluate marketing strategies within an ethical framework and propose alternative solutions.
P.12.3) Students can analyze the outcomes of ethical decisions in different marketing scenarios and evaluate them critically.
P.12.4) Students will understand and apply ethical standards in the collection, analysis, and use of marketing data, ensuring that all activities comply with legal and ethical guidelines.
P.12.5) Students will gain knowledge about scientific research ethics and responsible research behavior and will be able to apply these principles in their research.
P.12.6) Students will be able to understand the ethical dilemmas they face in the business world and their professional responsibilities and gain the competence to make the right decisions in line with moral values and to apply these decisions.
P.12.7) Students develop the ability to observe professional ethical standards and apply these standards in business life by adhering to the principles of honesty, justice and social responsibility in business activities.
P.12.8) By understanding accounting ethical principles, students gain the ability to recognize and solve moral problems they may encounter in business activities.
P.12.9) Students develop the competence to manage financial reporting processes and take responsibility in these processes by adhering to the principles of honesty, transparency and accountability in accounting practices.
P.12.10) Students will be able to evaluate competitive intelligence practices from ethical and legal perspectives.
P13) Being aware of the global and local economic, social, legal and environmental consequences of field practices and the responsibilities that these consequences impose on oneself and other actors in the field.
P.13.1) Students will have the knowledge and skills to analyze socio-economic developments in global and local markets in different regions and create innovation strategies for these markets.
P.13.2) Assess the impact of customs procedures and regulations on international logistics operations.
P.13.3) To be able to comprehend and interpret the concepts of monetary policy, national economy and budget deficits theoretically, analytically and algebraically.
P14) To be able to have strategic management skills to make suggestions on issues such as goals, objectives, mission, vision, target market, positioning, business portfolio design, market and marketing performance measurement related to the organization and to make medium and long-term plans related to these suggestions.
P.14.1) Students will acquire strategic management skills to make informed recommendations and develop medium- to long-term plans related to organizational goals, objectives, mission, vision, target market, positioning, business portfolio design, and performance measurement in the context of international marketing.
P.14.2) Students can apply fundamental marketing analytics concepts, analyze data to serve the strategic decisions of their organization, and present their findings.
P.14.3) Students will understand innovation and strategic decision-making processes in supply chain management and gain managerial practice in developing effective supply chain strategies.
P.14.4) The student can define basic marketing concepts and terminology, including the marketing mix (4P), marketing segmentation, targeting, and positioning.
P.14.5) "Students can design and propose comprehensive marketing strategies and campaigns, including elements such as product development, pricing, promotion, and distribution channels.
P.14.6) They can critically evaluate the effectiveness of various marketing strategies and campaigns by considering factors such as market conditions, target audience, and return on investment.
P.14.7) Students will be able to identify the economic, demographic, technological, and socio-cultural factors that influence consumer behavior.
P.14.8) Students will be able to analyze how various cultural and social norms affect consumer behavior.
P.14.9) Students will be able to critically evaluate the impact of consumer behavior on social welfare.
P.14.10) Students gain knowledge about strategic business management by having knowledge about the basic and sub-fields of business science.
P.14.11) Students gain the ability to analyze the strategic elements of the organization they work for, such as goals, objectives, mission, vision, target market and positioning, and gain the competence to propose improvements and create strategic plans on these issues.
P.14.12) Students gain the competence to analyze the goals, objectives, mission and vision of the organization and develop strategic suggestions by using accounting data in the process of determining business strategies and goals.
P.14.13) Using accounting information, students develop the ability to determine the target market of the business, design positioning strategies, manage business portfolio and measure marketing performance, and gain the competence to make medium and long-term planning in these processes.
P.14.14) Students will conduct comprehensive analyses of target market identification, positioning strategies and business portfolio design, measure the market and marketing performance of the organization they work for and make recommendations for improvement.
(Below, Programme Learning Outcomes are shown as classified according to the same classification used for the Turkish Qualifications Framework (TQF-HE); that is knowledge, skills and competencies.)
(In order to see the Sub-Programme Learning Outcomes (SPLOs) affiliated to Key Programme Learning Outcomes (KPLOs), please press + sign.)
Knowledge (Described as Theoritical and/or Factual Knowledge.)
P1) To have current, theoretical and practical knowledge about International Trade and Logistics and to be able to use them in academic and professional contexts.
P.1.1) Define the basic concepts and terminology related to export marketing.
P.1.2) Students will understand the use of technology in trade and logistics processes and will be able to develop digital transformation strategies.
P.1.3) Know and manage import and export logistics details.
P.1.4) Describe the basic documents and procedures involved in international trade operations.
P.1.5) They can explain the role of marketing in both consumer and business contexts and describe how marketing strategies align with company goals.
P.1.6) Will be able to define the basic components of customs legislation and related regulations.
P.1.7) Explain the principles of tariff classification and customs valuation.
P.1.8) Will be able to know re-export theoretically and practically.
P.1.9) Identify the key components and functions of logistics in international trade.
P.1.10) Explain the various transportation modes and their suitability for different types of international shipments.
P.1.11) Students have the opportunity to apply the theoretical knowledge they have acquired in the field of international trade and logistics in the real business environment during the internship and experience the current practices and operational processes in the sector.
P.1.12) Students learn how to use their academic knowledge in a professional context by observing the practices in international trade and logistics processes during the internship and gain the ability to apply this knowledge effectively in the business environment.
P.1.13) Students will be able to define the basic concepts of competitive intelligence and list the tools used in competitive analysis.
Skills (Describe as Cognitive and/or Practical Skills.)
P2) To be able to conduct scientific research in the field of International Trade and Logistics, including problem identification, data collection, analysis and reporting processes, and to be able to transfer the findings in written and oral form.
P.2.1) Students will have a thorough understanding of marketing analytics, combining theoretical knowledge with practical applications to prepare them for careers in data-driven marketing.
P.2.2) Students will define basic concepts related to research techniques.
P.2.3) To be able to develop hypotheses, collect, analyze and interpret data based on the hypothetical-deductive method.
P.2.4) Recognize the payment methods associated with international trade, assess risks and suggest mitigation strategies.
P.2.5) During the internship, students will be able to identify existing problems related to international trade and logistics, develop data collection, analysis and reporting skills to solve these problems and manage these processes effectively.
P.2.6) Students gain the competence to express their research and analysis during their internship experience through oral presentations, so that they can effectively transfer their knowledge in the field of international trade and logistics in professional and academic circles.
P.2.7) Students gain the ability to make econometric analysis.
P.2.8) Students can understand the findings of research involving econometric analysis.
P.2.9) Students will be able to conduct a market or competitor analysis using competitive intelligence gathering methods.
P3) To be able to make evaluations and express opinions on economic, administrative, financial and commercial issues.
P.3.1) Students learn various basic economic, administrative, financial and commercial concepts related to business science and develop the ability to think critically and offer constructive suggestions on these issues by examining these situations.
P.3.2) Students gain the competence to evaluate business activities from economic, administrative, financial and commercial perspectives by using basic accounting concepts and to report these evaluations.
P.3.3) Students analyze the financial situation of the business by interpreting financial statements and develop the ability to develop strategic suggestions for business management in line with these analyses.
P.3.4) Evaluate the impact of international trade regulations and compliance requirements on business operations.
P.3.5) They can apply marketing theories and models to develop marketing plans that meet market needs by analyzing real-world business scenarios.
P.3.6) Evaluate the effectiveness of different pricing strategies and distribution channels in reaching international customers.
P.3.7) Prepare a comprehensive pricing scale integrating modes of transportation and modes of delivery for a sample international trade scenario.
P.3.8) Master basic economic concepts and have knowledge about economic problems and economic systems.
P.3.9) Knows economic thought systems.
P.3.10) Knows the concepts of demand, supply, market, elasticity, consumer, producer and cost theories.
P.3.11) Knows market structures and the concept of perfect competition.
P.3.12) Have knowledge about factor markets
P.3.13) Master the basic macroeconomic concepts.
P.3.14) Interpret the concepts of unemployment and inflation theoretically and analytically.
P.3.15) Interpret the concepts of income and expenditure theoretically, algebraically and analytically.
P.3.16) Students learn the approaches to be used in testing economic hypotheses.
P.3.17) Students will be able to work with mathematical methods used in economic theory.
P.3.18) Students will be able to express concepts in economics mathematically.
P.3.19) Students will gain the ability to model economic activities in a formal and analytical way.
P.3.20) Students will be able to analyze real life economic developments mathematically.
P.3.21) Students will be able to read scientific articles in economic theory.
P.3.22) Students have the mathematical knowledge necessary for economists.
P.3.23) Students will be able to develop a strategic recommendation using competitive intelligence findings.
P4) Monitor and evaluate the micro and macro actors involved in International Trade and Logistics processes, their activities, and their relationships and interactions with each other and with actors in other systems.
P.4.1) Students will identify the micro and macro actors involved in international marketing activities and learn to develop customized communication strategies tailored to these actors.
P.4.2) Students will be able to explain the role of psychological and personal factors in the decision-making processes of industrial consumers.
P.4.3) Students will be able to analyze psychological and personal factors to understand industrial consumer behavior.
P.4.4) Students will be able to develop and propose effective marketing strategies for a specific consumer segment.
P.4.5) Students will be able to develop innovative and strategic approaches to ensure the sustainability of companies in a competitive market environment.
P.4.6) Students gain the ability to evaluate the system by learning the basic functions of the business and the connections of these functions with the internal and external environment.
P.4.7) Explain the role of logistics and supply chain management in international trade.
P.4.8) Explain market entry strategies and their suitability for different international markets.
P.4.9) Evaluate the effects of tariff and non-tariff measures on trade agreements and customs procedures.
P.4.10) Students will be able to know and compare global macroeconomic theories.
P.4.11) Students can understand the findings of research involving econometric analysis.
P.4.12) Students will be able to explain how competitive intelligence contributes to strategic management decisions.
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
P5) Ability to work in coordination with different disciplines and cultures.
P.5.1) Students will develop the ability to work collaboratively across different disciplines and cultures, understanding and integrating diverse perspectives into international marketing strategies.
P.5.2) Students will be informed about scientific developments and theoretical structures based on different disciplines and will have the opportunity to conduct interdisciplinary and intercultural research.
P.5.3) Recognize and make comparative analysis of monetary and banking systems.
P6) To be able to plan and manage individual studies related to International Trade and Logistics and to take responsibility in group studies.
P.6.1) An understanding of the fundamental processes of scientific research within a team enables students to engage in the distribution of responsibilities among team members, thereby fostering collaborative learning.
P.6.2) Students will develop innovative thinking skills in the field of international trade and logistics and will be able to apply these skills to real-world problems individually and as a team.
P.6.3) Design an export marketing strategy tailored to the cultural, economic and regulatory conditions of the target market.
P.6.4) Utilize logistics planning tools to manage the storage, handling, and transportation of goods in international trade.
P.6.5) By taking an active role in group projects during the internship, students develop their cooperation and teamwork skills and gain the competence to take leadership and responsibility in group work.
P7) To be able to follow the theoretical and practical developments in issues related to International Trade and Logistics and to update their knowledge and skills in these matters.
P.7.1) Demonstrate the ability to complete and apply the necessary commercial documentation for import and export activities.
P.7.2) Will be able to know and manage export-oriented customs regimes.
P.7.3) Will be able to know and manage import customs regimes.
P8) To be able to access different information sources and make quantitative and qualitative analyzes by using software related to the field of international trade and logistics.
P.8.1) During the course, students will gain knowledge about the use of the SPSS package program, one of the quantitative analysis tools, and will gain the ability to analyze data related to the field using this knowledge.
P.8.2) Students will be able to select appropriate statistical methods for a research problem and develop an analysis plan.
P.8.3) Students will be able to critically evaluate the results of statistical analyses and discuss the validity of the findings.
P.8.4) Students will be able to develop their own statistical projects using collected data and present their findings.
P.8.5) Students will be able to use analysis tools like SWOT and Porter's Five Forces to evaluate a company's market performance.
P9) To be able to have the competence to conduct market and marketing research.
P.9.1) Students will develop the capability to conduct thorough market and marketing research, enabling them to make informed decisions in international marketing contexts.
P.9.2) Students will acquire the skills to conduct comprehensive market and marketing research, utilizing various data collection and analysis methods to inform strategic marketing decisions.
P.9.3) They will be able to analyze market research data to identify trends, understand consumer behavior, and assess the competitive environment.
P.9.4) Students will be able to define basic statistical terms and concepts.
P.9.5) Students will be able to explain data collection and summarization techniques.
P.9.6) Students will be able to perform various statistical analyses using real-world data.
P.9.7) Students will be able to apply hypothesis tests to different data sets and interpret the results.
P.9.8) Develop a comprehensive export marketing plan including market analysis, product adaptation and promotion strategies.
P.9.9) Evaluate the risks and challenges of exporting to specific markets and suggest strategies to mitigate these risks.
P10) To follow the developments in the field of international trade and logistics in Turkish and English.
P11) To be able to provide the necessary technical and social communication in Turkish and English with individual and institutional actors involved in international trade and logistics processes.
P.11.1) Students will be able to prepare reports in the field of international trade and logistics and present these reports in professional settings by using written and oral communication skills in Turkish and English.
P12) To be able to act with moral values and professional responsibility.
P.12.1) Students can define and explain key terms related to marketing ethics and morality.
P.12.2) Students can evaluate marketing strategies within an ethical framework and propose alternative solutions.
P.12.3) Students can analyze the outcomes of ethical decisions in different marketing scenarios and evaluate them critically.
P.12.4) Students will understand and apply ethical standards in the collection, analysis, and use of marketing data, ensuring that all activities comply with legal and ethical guidelines.
P.12.5) Students will gain knowledge about scientific research ethics and responsible research behavior and will be able to apply these principles in their research.
P.12.6) Students will be able to understand the ethical dilemmas they face in the business world and their professional responsibilities and gain the competence to make the right decisions in line with moral values and to apply these decisions.
P.12.7) Students develop the ability to observe professional ethical standards and apply these standards in business life by adhering to the principles of honesty, justice and social responsibility in business activities.
P.12.8) By understanding accounting ethical principles, students gain the ability to recognize and solve moral problems they may encounter in business activities.
P.12.9) Students develop the competence to manage financial reporting processes and take responsibility in these processes by adhering to the principles of honesty, transparency and accountability in accounting practices.
P.12.10) Students will be able to evaluate competitive intelligence practices from ethical and legal perspectives.
P13) Being aware of the global and local economic, social, legal and environmental consequences of field practices and the responsibilities that these consequences impose on oneself and other actors in the field.
P.13.1) Students will have the knowledge and skills to analyze socio-economic developments in global and local markets in different regions and create innovation strategies for these markets.
P.13.2) Assess the impact of customs procedures and regulations on international logistics operations.
P.13.3) To be able to comprehend and interpret the concepts of monetary policy, national economy and budget deficits theoretically, analytically and algebraically.
P14) To be able to have strategic management skills to make suggestions on issues such as goals, objectives, mission, vision, target market, positioning, business portfolio design, market and marketing performance measurement related to the organization and to make medium and long-term plans related to these suggestions.
P.14.1) Students will acquire strategic management skills to make informed recommendations and develop medium- to long-term plans related to organizational goals, objectives, mission, vision, target market, positioning, business portfolio design, and performance measurement in the context of international marketing.
P.14.2) Students can apply fundamental marketing analytics concepts, analyze data to serve the strategic decisions of their organization, and present their findings.
P.14.3) Students will understand innovation and strategic decision-making processes in supply chain management and gain managerial practice in developing effective supply chain strategies.
P.14.4) The student can define basic marketing concepts and terminology, including the marketing mix (4P), marketing segmentation, targeting, and positioning.
P.14.5) "Students can design and propose comprehensive marketing strategies and campaigns, including elements such as product development, pricing, promotion, and distribution channels.
P.14.6) They can critically evaluate the effectiveness of various marketing strategies and campaigns by considering factors such as market conditions, target audience, and return on investment.
P.14.7) Students will be able to identify the economic, demographic, technological, and socio-cultural factors that influence consumer behavior.
P.14.8) Students will be able to analyze how various cultural and social norms affect consumer behavior.
P.14.9) Students will be able to critically evaluate the impact of consumer behavior on social welfare.
P.14.10) Students gain knowledge about strategic business management by having knowledge about the basic and sub-fields of business science.
P.14.11) Students gain the ability to analyze the strategic elements of the organization they work for, such as goals, objectives, mission, vision, target market and positioning, and gain the competence to propose improvements and create strategic plans on these issues.
P.14.12) Students gain the competence to analyze the goals, objectives, mission and vision of the organization and develop strategic suggestions by using accounting data in the process of determining business strategies and goals.
P.14.13) Using accounting information, students develop the ability to determine the target market of the business, design positioning strategies, manage business portfolio and measure marketing performance, and gain the competence to make medium and long-term planning in these processes.
P.14.14) Students will conduct comprehensive analyses of target market identification, positioning strategies and business portfolio design, measure the market and marketing performance of the organization they work for and make recommendations for improvement.