International Trade and Logistics (English)

The Brand Management course covers a wide range of topics essential for effective brand management in today's competitive environment. Key areas of study include the foundations of brand management, brand equity and valuation, and the strategic brand management process. Students will explore brand positioning and differentiation, brand architecture, and the development of brand identity. The course also delves into brand communication strategies, including digital branding and social media. Through case studies, practical assignments, and group projects, students will gain hands-on experience in analyzing brand performance, managing brand portfolios, and crafting integrated branding strategies tailored to diverse international markets.

The purpose of the Brand Management course is to provide students with a comprehensive understanding of the principles and practices involved in creating, developing, and maintaining strong brands in the global marketplace. The course aims to equip students with the knowledge and skills to strategically manage brand equity, build brand loyalty, and enhance brand value. By exploring key concepts such as brand positioning, brand identity, and brand communication, students will learn how to develop and implement effective brand management strategies that drive business success and resonate with international audiences.