International Trade and Logistics (English)
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistics (English)
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistics (English)
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04970002 | International Market Research | 4 | Autumn | 7 | 3+0+0 | 5 | 5 |
| Course Type | Compulsory |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | English |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Res. Asst. Gökçe Bahar GÜRBÜZER |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Res. Asst. Gökçe Bahar GÜRBÜZER | C-103 | [email protected] | 7610 | Thursday |
Course Content
Market research techniques, global market dynamics, competitive analysis, market segmentation and targeting, using research data to develop marketing plans and strategies, and reporting market research results effectively constitute the content of this course.
Objectives of the Course
The aim of this course is to equip students with the knowledge, skills, and tools necessary to conduct effective market research in global markets.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P14 | To be able to have strategic management skills to make suggestions on issues such as goals, objectives, mission, vision, target market, positioning, business portfolio design, market and marketing performance measurement related to the organization and to make medium and long-term plans related to these suggestions. | 5 |
| P9 | To be able to have the competence to conduct market and marketing research. | 5 |
| P2 | To be able to conduct scientific research in the field of International Trade and Logistics, including problem identification, data collection, analysis and reporting processes, and to be able to transfer the findings in written and oral form. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Students will conduct comprehensive analyses of target market identification, positioning strategies and business portfolio design, measure the market and marketing performance of the organization they work for and make recommendations for improvement. | P.14.14 | 1 |
| O2 | Students will develop the capability to conduct thorough market and marketing research, enabling them to make informed decisions in international marketing contexts. | P.9.1 | 1,3 |
| O3 | Students will acquire the skills to conduct comprehensive market and marketing research, utilizing various data collection and analysis methods to inform strategic marketing decisions. | P.9.2 | 1 |
| O4 | Students will be able to perform various statistical analyses using real-world data. | P.9.6 | 3 |
| O5 | Evaluate the risks and challenges of exporting to specific markets and suggest strategies to mitigate these risks. | P.9.9 | 1,3 |
| O6 | Students will have a thorough understanding of marketing analytics, combining theoretical knowledge with practical applications to prepare them for careers in data-driven marketing. | P.2.1 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Giriş ve Temel Kavramlar |
| 2 | Ticari bilgi ve istihbarat |
| 3 | GTİP Tespiti |
| 4 | WEB'de ticari bilgi araması |
| 5 | Hedef pazar tespiti yaklaşımı |
| 6 | Hedef pazar matrisi |
| 7 | Hedef pazar matrisi |
| 8 | Vize Sınavı |
| 9 | Hedef pazarların tespit süreci |
| 10 | Hedef pazarların tespit süreci |
| 11 | Hedef müşterilerin tespiti |
| 12 | Rakiplerin tespiti ve rekabet analizi |
| 13 | Pazar araştırmasında kullanılabilecek alternatif yöntemler |
| 14 | Final Sınavı |
Textbook or Material
| Resources | Yeni Nesil Dış Ticaret İStihbaratı, Yaman Koç, Kuzgun Kitap |
| Hedef Pazar Navigasyonu ile Nokta Atışı İhracat, Yaman Koç, Ekin Yayınevi |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | 1 | 10 (%) |
| Presentation | 1 | 10 (%) |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 30 (%) |
| Final Exam | 1 | 50 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 2 | 28 |
| Midterms | 1 | 20 | 20 |
| Quiz | 0 | 0 | 0 |
| Homework | 1 | 15 | 15 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 1 | 20 | 20 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 30 | 30 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 155 | ||
| Total Work Load / 30 | 5,17 | ||
| Course ECTS Credits: | 5 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P2 | P9 | P14 |
|---|---|---|---|---|
| O1 | Students will have a thorough understanding of marketing analytics, combining theoretical knowledge with practical applications to prepare them for careers in data-driven marketing. | - | - | - |
| O2 | Students will develop the capability to conduct thorough market and marketing research, enabling them to make informed decisions in international marketing contexts. | - | - | - |
| O3 | Students will acquire the skills to conduct comprehensive market and marketing research, utilizing various data collection and analysis methods to inform strategic marketing decisions. | - | - | - |
| O4 | Students will be able to perform various statistical analyses using real-world data. | - | - | - |
| O5 | Evaluate the risks and challenges of exporting to specific markets and suggest strategies to mitigate these risks. | - | - | - |
| O6 | Students will conduct comprehensive analyses of target market identification, positioning strategies and business portfolio design, measure the market and marketing performance of the organization they work for and make recommendations for improvement. | - | - | - |