International Trade and Logistics (English)
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistics (English)
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistics (English)
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04960003 | Competitive Intelligence | 3 | Spring | 6 | 3+0+0 | 6 | 6 |
| Course Type | Compulsory |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | English |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Mehmet Akif GÜNDÜZ |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Asst. Prof. Mehmet Akif GÜNDÜZ | C-109 | [email protected] | Wednesday 13:00 |
Course Content
The Competitive Intelligence course introduces students to the systematic process of gathering, analyzing, and applying information about competitors, markets, and industry trends to support strategic decision-making. The course covers key CI methods, including data collection, competitor analysis, and the use of analytical tools like SWOT, Porter's Five Forces, and PESTLE. Students will learn to apply CI techniques ethically and use specialized tools and technologies to monitor competitive landscapes. Real-world case studies are incorporated to provide practical insights into the role of CI in different industries.
Objectives of the Course
The course aims to provide students with a deep understanding of Competitive Intelligence (CI) and how it contributes to strategic decision-making processes in businesses. Students will learn how to gather, analyze, and ethically use information about competitors, markets, and industry trends to enhance organizational performance. The course emphasizes analytical frameworks, tools, and real-world applications for maintaining a competitive edge.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P12 | To be able to act with moral values and professional responsibility. | 5 |
| P8 | To be able to access different information sources and make quantitative and qualitative analyzes by using software related to the field of international trade and logistics. | 5 |
| P4 | Monitor and evaluate the micro and macro actors involved in International Trade and Logistics processes, their activities, and their relationships and interactions with each other and with actors in other systems. | 5 |
| P3 | To be able to make evaluations and express opinions on economic, administrative, financial and commercial issues. | 5 |
| P2 | To be able to conduct scientific research in the field of International Trade and Logistics, including problem identification, data collection, analysis and reporting processes, and to be able to transfer the findings in written and oral form. | 5 |
| P1 | To have current, theoretical and practical knowledge about International Trade and Logistics and to be able to use them in academic and professional contexts. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Students will be able to evaluate competitive intelligence practices from ethical and legal perspectives. | P.12.10 | 1,5 |
| O2 | Students will be able to use analysis tools like SWOT and Porter's Five Forces to evaluate a company's market performance. | P.8.5 | 1,5 |
| O3 | Students will be able to explain how competitive intelligence contributes to strategic management decisions. | P.4.12 | 1,5 |
| O4 | Students will be able to develop a strategic recommendation using competitive intelligence findings. | P.3.23 | 1,5 |
| O5 | Students will be able to conduct a market or competitor analysis using competitive intelligence gathering methods. | P.2.9 | 1,5 |
| O6 | Students will be able to define the basic concepts of competitive intelligence and list the tools used in competitive analysis. | P.1.13 | 1,5 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction to Competitive Intelligence (CI): Definition, purpose, and historical development. |
| 2 | The Role of CI in Strategic Management: How CI supports strategic decisions. |
| 3 | CI Process: Steps from data collection to strategic implementation. |
| 4 | Data Collection Techniques: Primary vs secondary sources, data mining, open-source intelligence (OSINT). |
| 5 | Analytical Tools in CI: SWOT analysis, Porter's Five Forces, PESTLE analysis, and other frameworks. |
| 6 | Market and Competitor Analysis: Identifying competitors, market segmentation, and competitor profiling. |
| 7 | Technological Tools for CI: Using software, databases, and automation tools for CI activities. |
| 8 | CI in Different Sectors: Sector-specific CI applications (manufacturing, services, tech, etc.). |
| 9 | Ethics and Legal Issues in CI: Ethical considerations, intellectual property, and corporate espionage. |
| 10 | CI Reporting and Communication: How to report and present intelligence findings for strategic decisions. |
| 11 | Case Studies in CI: Real-world applications and lessons learned from CI practices. |
| 12 | Case Studies in CI: Real-world applications and lessons learned from CI practices. |
| 13 | Case Studies in CI: Real-world applications and lessons learned from CI practices. |
| 14 | Case Studies in CI: Real-world applications and lessons learned from CI practices. |
Textbook or Material
| Resources | Wright, S., & Calof, J. (2006). "Competitive Intelligence: A Framework for Analysis." |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | 1 | 60 (%) |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | - | - |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 3 | 42 |
| Midterms | 1 | 42 | 42 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 1 | 54 | 54 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 180 | ||
| Total Work Load / 30 | 6 | ||
| Course ECTS Credits: | 6 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 | P2 | P3 | P4 | P8 | P12 |
|---|---|---|---|---|---|---|---|
| O1 | Students will be able to define the basic concepts of competitive intelligence and list the tools used in competitive analysis. | 5 | - | - | - | - | - |
| O2 | Students will be able to conduct a market or competitor analysis using competitive intelligence gathering methods. | - | 5 | - | - | - | - |
| O3 | Students will be able to develop a strategic recommendation using competitive intelligence findings. | - | - | 5 | - | - | - |
| O4 | Students will be able to explain how competitive intelligence contributes to strategic management decisions. | - | - | - | 5 | - | - |
| O5 | Students will be able to use analysis tools like SWOT and Porter's Five Forces to evaluate a company's market performance. | - | - | - | - | 5 | - |
| O6 | Students will be able to evaluate competitive intelligence practices from ethical and legal perspectives. | - | - | - | - | - | 5 |