International Trade and Logistics (English)
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistics (English)
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of International Trade and Logistics (English)
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04960002 | International Marketing Strategies | 3 | Spring | 6 | 3+0+0 | 5 | 5 |
| Course Type | Compulsory |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | English |
| Methods and Techniques | Presentation, discussion |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Prof. Çağatay ÜNÜSAN |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Prof. Çağatay ÜNÜSAN | C-Z02 | [email protected] | 7388 |
Course Content
The International Marketing Strategies course provides a comprehensive overview of the critical elements involved in marketing on a global scale.
Objectives of the Course
The objective of the International Marketing Strategies course is to equip students with the knowledge and skills necessary to navigate the complexities of global markets. This course aims to provide an in-depth understanding of the key concepts, strategies, and practices involved in marketing products and services internationally. Students will learn to analyze and adapt to diverse cultural, economic, and political environments, enabling them to develop effective marketing strategies tailored to different regions. By the end of the course, students will be proficient in conducting international market research, devising entry and expansion strategies, and managing global marketing operations. Through a combination of theoretical knowledge and practical applications, including case studies and real-world projects, this course prepares students for successful careers in international marketing, equipping them to address challenges and seize opportunities in the dynamic global marketplace.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P14 | To be able to have strategic management skills to make suggestions on issues such as goals, objectives, mission, vision, target market, positioning, business portfolio design, market and marketing performance measurement related to the organization and to make medium and long-term plans related to these suggestions. | 5 |
| P9 | To be able to have the competence to conduct market and marketing research. | 4 |
| P5 | Ability to work in coordination with different disciplines and cultures. | 5 |
| P4 | Monitor and evaluate the micro and macro actors involved in International Trade and Logistics processes, their activities, and their relationships and interactions with each other and with actors in other systems. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Students will acquire strategic management skills to make informed recommendations and develop medium- to long-term plans related to organizational goals, objectives, mission, vision, target market, positioning, business portfolio design, and performance measurement in the context of international marketing. | P.14.1 | 5 |
| O2 | Students will develop the capability to conduct thorough market and marketing research, enabling them to make informed decisions in international marketing contexts. | P.9.1 | 5 |
| O3 | Students will develop the ability to work collaboratively across different disciplines and cultures, understanding and integrating diverse perspectives into international marketing strategies. | P.5.1 | 5 |
| O4 | Students will identify the micro and macro actors involved in international marketing activities and learn to develop customized communication strategies tailored to these actors. | P.4.1 | 5 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction and Basic Concepts |
| 2 | International Marketing Environment |
| 3 | Cultural Influences and Consumer Behavior |
| 4 | Market Research and Data Collection |
| 5 | Developing International Marketing Strategies |
| 6 | Entry Strategies |
| 7 | Product Strategies |
| 8 | Pricing Strategies |
| 9 | Distribution Strategies |
| 10 | Promotion Strategies |
| 11 | Digital Marketing in the Global Context |
| 12 | Managing International Brands |
| 13 | Ethical Issues and Corporate Social Responsibility |
| 14 | Review and Case Studies |
Textbook or Material
| Resources | International Marketing Strategy: Analysis, Development and Implementation, Robin Lowe, Isabel Doole, Alexandra Kenyon, Cengage |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 4 | 56 |
| Midterms | 1 | 20 | 20 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 40 | 40 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 158 | ||
| Total Work Load / 30 | 5,27 | ||
| Course ECTS Credits: | 5 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P4 | P5 | P9 | P14 |
|---|---|---|---|---|---|
| O1 | Students will identify the micro and macro actors involved in international marketing activities and learn to develop customized communication strategies tailored to these actors. | 5 | - | - | - |
| O2 | Students will develop the ability to work collaboratively across different disciplines and cultures, understanding and integrating diverse perspectives into international marketing strategies. | - | 5 | - | - |
| O3 | Students will develop the capability to conduct thorough market and marketing research, enabling them to make informed decisions in international marketing contexts. | - | - | 5 | - |
| O4 | Students will acquire strategic management skills to make informed recommendations and develop medium- to long-term plans related to organizational goals, objectives, mission, vision, target market, positioning, business portfolio design, and performance measurement in the context of international marketing. | - | - | - | 5 |