International Trade and Logistics (English)

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
04941002	Consumer Behavior	2	Spring	4	3+0+0	5	5

Course Type	Elective
Course Cycle	Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language	English
Methods and Techniques	-
Mode of Delivery	Face to Face
Prerequisites	-
Coordinator	Asst. Prof. Ufuk AY
Instructor(s)	Asst. Prof. Ufuk AY
Instructor Assistant(s)	-

Basic Vocational Courses
Specialization / Field Courses
Support Courses	X
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P14	To be able to have strategic management skills to make suggestions on issues such as goals, objectives, mission, vision, target market, positioning, business portfolio design, market and marketing performance measurement related to the organization and to make medium and long-term plans related to these suggestions.	3
P13	Being aware of the global and local economic, social, legal and environmental consequences of field practices and the responsibilities that these consequences impose on oneself and other actors in the field.	1
P12	To be able to act with moral values and professional responsibility.	1
P11	To be able to provide the necessary technical and social communication in Turkish and English with individual and institutional actors involved in international trade and logistics processes.	1
P10	To follow the developments in the field of international trade and logistics in Turkish and English.	1
P9	To be able to have the competence to conduct market and marketing research.	1
P8	To be able to access different information sources and make quantitative and qualitative analyzes by using software related to the field of international trade and logistics.	1
P7	To be able to follow the theoretical and practical developments in issues related to International Trade and Logistics and to update their knowledge and skills in these matters.	1
P6	To be able to plan and manage individual studies related to International Trade and Logistics and to take responsibility in group studies.	1
P5	Ability to work in coordination with different disciplines and cultures.	1
P4	Monitor and evaluate the micro and macro actors involved in International Trade and Logistics processes, their activities, and their relationships and interactions with each other and with actors in other systems.	3
P3	To be able to make evaluations and express opinions on economic, administrative, financial and commercial issues.	1
P2	To be able to conduct scientific research in the field of International Trade and Logistics, including problem identification, data collection, analysis and reporting processes, and to be able to transfer the findings in written and oral form.	1
P1	To have current, theoretical and practical knowledge about International Trade and Logistics and to be able to use them in academic and professional contexts.	1

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	Students will be able to identify the economic, demographic, technological, and socio-cultural factors that influence consumer behavior.	P.14.7	1
O2	Students will be able to analyze how various cultural and social norms affect consumer behavior.	P.14.8	1
O3	Students will be able to critically evaluate the impact of consumer behavior on social welfare.	P.14.9	1
O4	Students will be able to explain the role of psychological and personal factors in the decision-making processes of industrial consumers.	P.4.2	1
O5	Students will be able to analyze psychological and personal factors to understand industrial consumer behavior.	P.4.3	1
O6	Students will be able to develop and propose effective marketing strategies for a specific consumer segment.	P.4.4	1
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	Introduction to Consumer Behavior
2	Decision-Making Behavior
3	Cultural Influences on the Consumer Decision-Making Process
4	Consumer and Social Welfare
5	Perception
6	Learning
7	Memory
8	Self Concept
9	Attitude
10	Persuasion
11	Group and Situational Influences on Consumer Behavior
12	Consumer Identity: Gender Roles
13	Consumer Identity: Social Class and Lifestyles
14	Consumer Behavior and Social Media

Resources

Solomon, M. R. (2010). Consumer behaviour: A European perspective. Pearson education.

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Course Specific Internship (If Any)	-	-
Homework	-	-
Presentation	-	-
Projects	-	-
Seminar	-	-
Quiz	-	-
Listening	-	-
Midterms	1	40 (%)
Final Exam	1	60 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	3	14	42
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	3	14	42
Midterms	1	30	30
Quiz	0	0	0
Homework	0	0	0
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	0	0	0
Fieldwork	0	0	0
Final Exam	1	30	30
Other	0	0	0
Total Work Load:			144
Total Work Load / 30			4,80
Course ECTS Credits:			5

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P4	P14
O1	Students will be able to explain the role of psychological and personal factors in the decision-making processes of industrial consumers.	3	-
O2	Students will be able to analyze psychological and personal factors to understand industrial consumer behavior.	3	-
O3	Students will be able to develop and propose effective marketing strategies for a specific consumer segment.	3	-
O4	Students will be able to identify the economic, demographic, technological, and socio-cultural factors that influence consumer behavior.	-	3
O5	Students will be able to analyze how various cultural and social norms affect consumer behavior.	-	3
O6	Students will be able to critically evaluate the impact of consumer behavior on social welfare.	-	3